Apple is constantly improving the built-in technologies designed to keep your personal information safe.
iPhone 15 and iPhone 15 Plus. Dynamic Island. 48MP Main camera with 2x Telephoto. All-day battery life. USB-C. 6.1” and 6.7” sizes.
AirPods Pro (2nd generation) — Adaptive Audio, up to 2x more Active Noise Cancellation, Transparency mode, and Personalized Spatial Audio.
Compressor offers powerful delivery for custom output, such as 360°, HEVC, and HDR video, distributed encoding, and packaging for the iTunes Store.
Supercharged by the M2 or M2 Pro chip, Mac mini has a wide array of ports and Wi-Fi 6E for a phenomenal desktop experience.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Apple today introduced Final Cut Pro for iPad 2, bringing even more powerful features to the experience of editing video on iPad.
Apple today announced the redesigned 11-inch and all-new 13-inch iPad Air, supercharged by the M2 chip.
Get AED 150 - AED 2,195 off iPhone 13 when you trade in an iPhone 7 Plus or newer. Buy now with free delivery.
Explore the world of iPad. Featuring the all-new iPad Pro, the redesigned iPad Air, iPad, and iPad mini.
iPhone 15 Pro and iPhone 15 Pro Max. Titanium design. A17 Pro chip. Action button. 48MP Main camera. USB-C.
iPad Pro features the M4 chip, 11-inch or 13-inch Ultra Retina XDR display, Wi-Fi 6E, 5G, and support for Apple Pencil Pro.
Every Apple device includes powerful, intuitive apps to help you create, connect, and get things done on Mac, iPad, iPhone, and more.
Major League Soccer’s 2024 season kicks off today, Wednesday, February 21, exclusively on MLS Season Pass on Apple TV.
Apple today previewed Apple Jing’an, located near Jing’an Temple and Jing’an Park in Shanghai, China.
iOS 17 makes iPhone even more personal and intuitive with StandBy, easier sharing with AirDrop, and more, and is available as a free software update.
https://www.apple.com/ae/newsroom/2023/09/ios-17-is-available-today/
Apple today announced iOS 17, a major release that upgrades the communications experience across Phone, FaceTime, and Messages.
https://www.apple.com/ae/newsroom/2023/06/ios-17-makes-iphone-more-personal-and-intuitive/
With MLS Season Pass on the Apple TV app, fans can now feel each stadium’s energy every week as they follow the league’s 29 clubs right from their couch.
https://www.apple.com/ae/newsroom/2023/04/behind-the-scenes-of-mls-season-pass/
Fans can enjoy a wide variety of Major League Soccer content starting today to get ready for the 2023 season kicking off February 25.
Beginning today, the new 15-inch MacBook Air, Mac Studio, and Mac Pro powered by Apple silicon are now available.
Apple today introduced the 15-inch MacBook Air, the world’s best 15-inch laptop.
https://www.apple.com/ae/newsroom/2023/06/apple-introduces-the-15-inch-macbook-air/
Apple today announced iPhone 15 and iPhone 15 Plus, featuring an industry-first color-infused back glass with a stunning, textured matte finish.
https://www.apple.com/ae/newsroom/2023/09/apple-debuts-iphone-15-and-iphone-15-plus/
Apple’s Eddy Cue reflects on the year in services.
https://www.apple.com/ae/newsroom/2023/01/apple-celebrates-a-groundbreaking-year-in-entertainment/
This holiday season, Apple Arcade is building on its award-winning catalog with eight new games and more than 50 updates to existing titles.
Apple today released watchOS 10, a milestone update bringing a new visual language to apps, a new Smart Stack, and delightful new watch faces.
https://www.apple.com/ae/newsroom/2023/09/watchos-10-is-available-today/