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UPDATE
iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max: The reviews are in
Reviewers from around the world share their impressions of iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max.
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UPDATE
Apple Arcade: It’s time to play
When Apple Arcade launches on the App Store on September 19, players around the world will be introduced to games that have been years in the making. -
PHOTOS
Highlights from Apple’s keynote event
Photos of the exciting announcements from Apple’s September 10, 2019 event at Steve Jobs Theater. -
PRESS RELEASE
Apple Arcade invites you to play something extraordinary
Apple today announced that Apple Arcade will be available on the App Store on September 19, offering an all-new way to enjoy games. With a subscription to Apple Arcade users get unlimited access to the entire catalog of over 100 new games. -
PRESS RELEASE
Apple introduces dual camera iPhone 11
Apple today announced iPhone 11, delivering innovations that make the world’s most popular smartphone even more powerful and intuitive, improving the features people use the most throughout their day. -
PRESS RELEASE
iPhone 11 Pro and iPhone 11 Pro Max: the most powerful and advanced smartphones
Apple today announced iPhone 11 Pro and iPhone 11 Pro Max, a new pro line for iPhone that delivers advanced performance for users who wants the very best smartphone. -
UPDATE
Apple announces three groundbreaking health studies
Apple today announced three unprecedented medical studies, in partnership with leading academic and research institutions, that will reach more participants than has ever been possible. -
PRESS RELEASE
Apple unveils Apple Watch Series 5
Apple today announced Apple Watch Series 5, debuting an Always-On Retina display that never sleeps, so it’s easy to see the time and other important information, without raising or tapping the display. -
PRESS RELEASE
Apple introduces new version of the most popular iPad starting at $329
Apple today introduced a new seventh-generation iPad, bringing more screen area and support for the full-sized Smart Keyboard to its most popular, most affordable iPad model. The new iPad features a 10.2-inch Retina display and Apple Pencil support. -
PRESS RELEASE
Apple TV+ launches November 1, featuring all-new originals
Apple today announced Apple TV+, home for the world’s greatest storytellers, will launch November 1. Apple TV+ will offer a powerful and inspiring line-up of original shows, movies and documentaries. -
APPLE STATEMENT
A message about iOS security
Our product security teams around the world are constantly iterating to introduce new protections and patch vulnerabilities as soon as they’re found. -
UPDATE
Apple’s largest store in Japan opens Saturday in Tokyo
In the heart of the Marunouchi business district, Apple will open its newest and largest store in Japan across from the historic Tokyo Station this Saturday, September 7. Apple Marunouchi is Apple’s third store to open in Japan since last April. -
PRESS RELEASE
Apple offers customers even more options for safe, reliable repairs
Apple today announced a new repair program, offering customers additional options for the most common out-of-warranty iPhone repairs. Independent repair businesses will receive Apple-genuine parts, tools, training and more. -
APPLE STATEMENT
Improving Siri’s privacy protections
At Apple, we believe privacy is a fundamental human right. We design our products to protect users’ personal data, and we are constantly working to strengthen those protections. Our goal with Siri, the pioneering intelligent assistant, is to provide the best experience for our customers while vigilantly protecting their privacy. -
FEATURE
Searching for gold with habitat restoration in mind
In the Alaska-Yukon region, salmon is as precious as gold. There are hundreds of small and large placer mining operations in Alaska actively producing gold in the US. -
PRESS RELEASE
Apple Reports Third Quarter Results
Apple today announced financial results for its fiscal 2019 third quarter ended June 29, 2019. -
PRESS RELEASE
Apple offers new augmented reality art sessions
Apple today opened registration for a series of new art-based Today at Apple augmented reality (AR) experiences, called [AR]T, offered at Apple Stores around the world. The three new sessions include an interactive walk and more. -
PRESS RELEASE
Apple to acquire the majority of Intel's smartphone modem business
Approximately 2,200 Intel employees will join Apple, along with intellectual property, equipment and leases. The transaction, valued at $1 billion, is expected to close in the fourth quarter of 2019. -
UPDATE
Apple offers a look at new emoji coming to iPhone this fall
To celebrate World Emoji Day, Apple is previewing a selection of new emoji coming this fall, revealing the newest designs that bring even more diversity to the keyboard. -
PRESS RELEASE
MacBook Air and MacBook Pro updated for back-to-school season
Apple today updated MacBook Air, adding True Tone to its Retina display for a more natural viewing experience, and lowering the price to $1,099, with an even lower price of $999 for college students. -
UPDATE
Apple Music brings Up Next Live to global cities this summer
Apple today announced Up Next Live, a series of intimate performances from past and present Apple Music Up Next artists including Bad Bunny, Daniel Caesar, Khalid, Ashley McBryde, King Princess, Lewis Capaldi and Jessie Reyez. -
PRESS RELEASE
Jony Ive to form independent design company with Apple as client
Apple today announced that Sir Jony Ive, Apple’s chief design officer, will depart the company as an employee later this year to form an independent design company which will count Apple among its primary clients. -
PRESS RELEASE
Apple names Sabih Khan senior vice president of Operations
Sabih Khan, a 24-year Apple veteran, is named to the company’s executive team as senior vice president of Operations. Khan has played an important role in delivering each of Apple’s innovative products to market since the late 1990s.