UPDATE October 17, 2018

iPhone XR available for pre-order on Friday, October 19

Three iPhone XR, in black, white and blue finishes.
iPhone XR will go on sale in more than 50 countries and territories on Friday, October 26.
The new iPhone XR, integrating breakthrough technologies from iPhone XS in an all-screen glass and aluminum design featuring a stunning 6.1-inch Liquid Retina display1 — the most advanced LCD in a smartphone — and six beautiful finishes will be available for customers to pre-order beginning Friday, October 19 at 12:01 a.m. PST on apple.com/ae and the Apple Store app. iPhone XR is packed with the newest technologies including the A12 Bionic chip with next-generation Neural Engine, the smartest and most powerful chip in a smartphone, which unlocks new experiences for immersive AR, games and photography, while still delivering all day battery life, lasting up to an hour and a half longer than iPhone 8 Plus.
iPhone XR showing full screen image.
iPhone XR introduces Portrait mode with a single-lens camera with sophisticated bokeh, and Depth Control lets you adjust the depth of field.
iPhone XR features an advanced wide-angle lens camera with an all-new sensor that delivers Smart HDR and faster auto-focus, while a 30 percent larger sensor with larger and deeper pixels improves image fidelity and low-light performance in photos and videos. Improvements to the ISP, Neural Engine and software algorithms enable Portrait mode from a single-lens camera with sophisticated bokeh effect. The new Depth Control lets you adjust the depth of field both in real-time preview2 and post-capture. The latest TrueDepth camera system offers Portrait mode and Portrait Lighting for amazing selfies, and also brings Face ID, the most secure facial authentication system ever in a smartphone, to iPhone XR.
iPhone XR showing full screen image.
A12 Bionic unlocks new experiences for AR, games, photography, video editing, graphics-intensive apps and more.
The most durable front glass ever in a smartphone is wrapped in an elegantly matched anodized band made from 7000 series aerospace-grade aluminum, and the glass back enables wireless charging. A seven-layer color process gives the glass back beautiful nuanced hues in six beautiful finishes, black, white, blue, yellow, coral and (PRODUCT)RED. iPhone XR also introduces Dual SIM2 through the use of a nano-SIM and digital eSIM. iPhone XR is water resistant, with a rating of IP67, and protects against everyday spills including coffee, tea and soda.3
Man taking picture with a blue iPhone XR at night.
Featuring the same 12MP f/1.8 aperture wide-angle lens camera as iPhone Xs for stunning photos and videos.
iPhone XR will be available in more than 50 countries and territories, and in Apple Store locations beginning Friday, October 26 at 8 a.m. local time. Stores will have iPhone XR available for walk-in customers, who are encouraged to arrive early.
Additionally, iPhone Xs and iPhone Xs Max will also be available in more than 30 countries and territories including Chile, Colombia, Malaysia and Thailand on the same day.

Pricing and Availability

  • iPhone XR will be available in 64GB, 128GB and 256GB models in black, white, blue, yellow, coral and (PRODUCT)RED starting at AED 3,179 from apple.com/ae in the Apple Store app and Apple Store locations, and is also available through Apple Authorized Resellers and select carriers (prices may vary). Walk-in available in most stores.
  • Customers will be able to pre-order iPhone XR beginning Friday, October 19 at 12:01 a.m. PST with availability beginning Friday, October 26, in more than 50 countries and territories including Albania, Andorra, Australia, Austria, Bahrain, Belgium, Bosnia, Bulgaria, Canada, China, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Greenland, Guernsey, Herzegovina, Hong Kong, Hungary, Iceland, India, Ireland, Isle of Man, Italy, Japan, Jersey, Kosovo, Kuwait, Latvia, Liechtenstein, Lithuania, Luxembourg, Macedonia, Malta, Malaysia, Mexico, Monaco, Montenegro, Netherlands, New Zealand, Norway, Oman, Poland, Portugal, Puerto Rico, Qatar, Romania, Russia, Saudi Arabia, Singapore, Serbia, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, the UAE, UK, US and US Virgin Islands.
  • iPhone XR will be available to customers in additional countries and territories including Armenia, Bhutan, Brunei, Cambodia, Georgia, Kazakhstan, South Korea, Macau, Maldives, Myanmar, Ukraine and Vietnam on Friday, November 2.
  • iPhone XR will be available to customers in Israel beginning Thursday, November 1.
  • Customers will be able to pre-order iPhone XS and iPhone XS Max beginning Friday, October 19 at 12:01 a.m. PST with availability beginning Friday, October 26 at 8 a.m. local time in additional countries including Chile, Colombia, Malaysia and Thailand.
  • iPhone XS and iPhone XS Max will be available to customers in South Korea and more than 10 additional countries and territories beginning Friday, November 2.
  • Through Apple’s iPhone Upgrade Program, customers in the US can get iPhone XR, with the protection of AppleCare+, choose their carrier (no multiyear service contract required) and have the opportunity to upgrade to a new iPhone every year. The iPhone Upgrade Program is available for iPhone XR at apple.com/ae, in the Apple Store app and Apple Store locations in the US with monthly payments starting at $37.41 (US). Customers who are interested in joining the iPhone Upgrade Program, as well as those already in the program, can use the Apple Store app to get pre-approved before iPhone XR pre-order until 4 p.m. PST on Thursday, October 18.
  • With Apple GiveBack, customers can trade in their eligible device for an Apple Store Gift Card or a refund of up to AED 1,950 on their purchase.4 If their device isn’t eligible for credit, Apple will recycle it for free.
  • Anyone who wants to learn more or go further with iPhone XR or iOS 12 can sign up for free Today at Apple sessions at apple.com/ae/today.
  • A portion of proceeds for iPhone XR (PRODUCT)RED purchases will go directly to Global Fund HIV/AIDS grants that provide testing, counseling, treatment and prevention programs with a specific focus on eliminating transmission of the virus from mothers to their babies.

Media

Images of iPhone XR

    1 The iPhone XR display has rounded corners that follow a curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.06 inches diagonally. Actual viewable area is less.
    2 Real-time preview in Depth Control and Dual SIM support will be available soon via an upcoming free software update. Use of Dual SIM requires two wireless service plans (which may include restrictions on roaming). Certain restrictions apply to use.
    3 iPhone XR is splash-, water- and dust-resistant, and was tested under controlled laboratory conditions with a rating of IP67 under IEC standard 60529 (maximum depth of 1 meter up to 30 minutes). Splash, water and dust resistance are not permanent conditions, and resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty.
    4 AED 1,950 is based on iPhone X. Trade-in values may vary based on the condition and model of your smartphone trade-in. Additional terms at apple.com/giveback.

Press Contact

Sally Hamandi

Apple

hamandi@apple.com

8000 444 19291