Apple Sports & Privacy

Apple Sports is designed from the ground up to protect your privacy. We do not collect personal data associated with your Apple Sports usage.

The Apple Sports app is designed to protect your information and enable you to choose what you share. We work hard to collect only the data we need to make your experience better. When we collect data, we believe it is important for you to know what we are collecting and why we need it.

Using and Improving Apple Sports

Apple collects information about your usage of the Apple Sports app, including information about the features you use and content pages you browse or view, as well as information about app performance such as information about load times, notification delivery, and errors and crashes. We also collect information about your device such as the type of device and the version of your operating system, and information about your approximate location by matching the IP address of your internet connection to a geographic region. This information is not associated with your Apple ID. We use this information to help improve and optimise Apple products and services for you and others.

If you turn on syncing for My Sports, information about the sports, leagues, teams and athletes you are following will be associated with your Apple ID to sync across supported Apple apps and used to personalise your experience and send you notifications. For information about My Sports, visit www.apple.com/uk/legal/privacy/data/en/my-sports.

Apple may process and store the information that is sent to Apple with trusted third-party service providers.

Retention

We do not collect or retain personal data associated with your use of Apple Sports. If you have questions about your Apple Sports usage, or would like to reach our Data Protection Officer, you can contact us at https://www.apple.com/uk/privacy/contact.

At all times, information collected by Apple will be treated in accordance with Apple’s Privacy Policy, which can be found at www.apple.com/uk/privacy

Published Date: February 21 , 2024