This February, get extra savings on Apple Watch with eligible trade-in. Shop Series 6 from £229 or SE from £199. Shop

We’re open for you.
Our retail stores are closed, but you can shop online and get free, contactless delivery, Specialist help and more.

Your safety is our top priority.

Apple Carnegie Library

Washington, DC

Every Apple Store is taking extra health and safety measures.

  • Face masks
    (will be provided)
  • Touchless
    temperature checks
  • Limiting store
  • Physical
  • Continuous deep

Questions about safety measures at our stores? See FAQs

Specialists. Apple Trade In.
Genius Support.
Everything you need is
also available online.

Learn more

Apple’s approach to reopening our stores.

Read the letter

Come and see the best of Apple at our stores.

Shop our products and get expert advice in person.

Shop one-to-one with a Specialist at an Apple Store.

Reserve a shopping session

Get it today. Buy online and select a time to pick up.

Apple Trade In

Bring in an eligible device and we’ll trade it for instant credit.1

See what it’s worthHow to prepare your device

We’ll transfer your photos, email, contacts and more to your new device.

Shop a wide range of curated accessories designed for your Apple products.

We’ll help you get started.
And keep going.

Every store has dedicated teams for support, learning and more.

Genius Support

Get expert service and support at the Genius Bar.

Call 0800 048 0408 or get help here How to prepare for an appointment

Apple at Work

Put our Small Business
Team on your team.

See how we can help

What’s happening at Apple.