Newsroom

Apple unveils new iPad Pro with LiDAR Scanner and trackpad support in iPadOS

The iPad Pro adds an Ultra Wide camera and studio-quality mics, and a breakthrough LiDAR Scanner.

March 18, 2020

New MacBook Air has more to love and is now just £999

March 18, 2020

Apple today updated MacBook Air, the world’s most loved notebook, with faster performance, the new Magic Keyboard, twice the storage, and a new lower price of £999, and even less for college students.

APPLE STATEMENT

Apple’s COVID-19 response

March 13, 2020

Matching employee donations, additional store closures and other actions Apple is taking to respond to COVID-19.

PRESS RELEASE

Apple’s WWDC 2020 kicks off in June with an all-new online format

March 13, 2020

Apple today announced it will host its 31st annual Worldwide Developers Conference in June. WWDC 2020 will take on a whole new online format packed with content for consumers, press and developers alike.

UPDATE

Apple reveals the best Night mode photos shot on iPhone

March 3, 2020

Apple reveals the best Night mode photos shot on iPhone. A curated panel of judges selected six winning photos from thousands of submissions worldwide. The winning images will be featured in a gallery on apple.com.

UPDATE

Apple launches “She Creates” in stores around the world

March 2, 2020

Apple celebrates International Women’s Day with a special “She Creates” Today at Apple series, collections on the Apple TV app, Apple Podcasts, and Apple Books, features on the App Store, and an Apple Watch Activity Challenge.

PRESS RELEASE

Investor update on quarterly guidance

February 17, 2020

Apple updates its quarterly guidance.

UPDATE

Apple delivers a new redesigned Maps for all users in the United States

January 30, 2020

The newly redesigned Apple Maps was built from the ground up to let users in the US more easily navigate and explore the world, with better road coverage and pedestrian data, more precise addresses, and detailed land cover.

PRESS RELEASE

Apple Reports Record First Quarter Results

January 28, 2020

Apple today announced financial results for its fiscal 2020 first quarter ended December 28, 2019.

UPDATE

Apple’s critically acclaimed anthology series “Little America” now streaming

January 17, 2020

Inspired by the true stories featured in Epic Magazine, “Little America” originates from Emmy Award-nominated Lee Eisenberg, Academy Award nominees Kumail Nanjiani and Emily V. Gordon, Emmy Award winner Alan Yang and Epic Magazine.

UPDATE

Share your best iPhone Night mode photos

January 8, 2020

Apple is starting the new year by celebrating more captivating ways to shoot on iPhone with an all new Night mode photo challenge. Users are invited to share their Night mode images captured with iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max.

UPDATE

Apple rings in new era of Services following landmark year

January 8, 2020

Apple has marked the close of a historic 2019 for its Services offerings, a year that introduced Apple Arcade, Apple TV+, Apple News+ and Apple Card, and celebrated the continued success of the App Store, Apple Music and iCloud.

PRESS RELEASE

Amazon, Apple, Google, and the Zigbee Alliance to develop connectivity standard

December 18, 2019

Amazon, Apple, Google, and the Zigbee Alliance today announced a new working group that plans to develop and promote the adoption of a new, royalty-free connectivity standard to increase compatibility among smart home products.

UPDATE

Apple launches new “Ultimate Rivals” sports game franchise on Apple Arcade

December 12, 2019

Apple today revealed “Ultimate Rivals” from Bit Fry Game Studios, Inc., a new sports game franchise that brings together athletes across professional hockey, baseball, football, basketball and soccer into a single officially licensed video game.

PRESS RELEASE

Apple makes history with multiple Golden Globe nominations for “The Morning Show"

December 9, 2019

The Hollywood Foreign Press Association (HFPA) announced Apple’s first-ever Golden Globe nominations, including Best Television Series, Drama, for Apple Original “The Morning Show.”

UPDATE

Clips now features Memoji and Animoji, new stickers and more

December 5, 2019

Today’s update to Clips, Apple’s free video creation app for iPhone and iPad, allows users to tap into the fun and creativity of Memoji and Animoji. Share personal Clips with more personality than ever.

UPDATE

Apple announces first ever Apple Music Awards

December 2, 2019

Introducing the Apple Music Awards, a celebration of the best and boldest musicians of 2019 and the enormous impact they have had on global culture this year.

UPDATE

Apple celebrates the best apps and games of 2019

December 2, 2019

Apple revealed the best apps and games and the most powerful trends that drove app culture in 2019. Apps help simplify our lives and express our creativity, connect us to friends, family and the world beyond, and of course, have fun.

UPDATE

Apple expands Everyone Can Code to bring more coding resources to teachers and students

November 20, 2019

Apple today unveiled completely redesigned Everyone Can Code curriculum to help introduce more elementary and middle school students to the world of coding. Now available, the new curriculum includes even more resources for teachers.

PHOTOS

Apple premieres “Servant,” coming to Apple TV+ November 28

November 19, 2019

Apple debuted “Servant” today at the global premiere of the original series at BAM Howard Gilman Opera House in Brooklyn, New York. “Servant” is a new psychological thriller from M. Night Shyamalan.

FEATURE

Apple partners with 100cameras to teach Chicago students photography with iPhone

November 19, 2019

Chicago, Illinois is a city with many stories. The Great Fire of 1871. The Pullman Strike of 1894, led by railroad workers that ultimately resulted in the establishment of Labor Day.

PRESS RELEASE

Apple introduces 16-inch MacBook Pro, the world’s best pro notebook

November 13, 2019

Apple today unveiled an all-new 16-inch MacBook Pro — the world’s best pro notebook — designed for developers, photographers, filmmakers, scientists, music producers and pros who rely on Mac.

PHOTOS

Apple premieres “Truth Be Told,” coming to Apple TV+ December 6

November 11, 2019

Apple celebrated “Truth Be Told” today at the global premiere of the original series at The Samuel Goldwyn Theater in Los Angeles, California.