German manufacturer Seele creates the glass for Apple’s iconic new campus in Cupertino, as well as retail stores and other buildings across five continents.
With over 1,000 employees, the company is widely recognised for having some of the best engineering talent and most advanced aluminium, steel and glass fabrication in the world. Seele has worked with Apple on more than 60 stores, including the glass cube design of the Fifth Avenue store in New York.
For Apple Campus 2, Seele crafted thousands of pieces of structural glass for the building’s exterior, interior and canopy. Together, these pieces measure a total area of over 91,000 square metres. Since 2001, our partnership has pushed glass fabrication and design to an entirely new level, including advancements that made it possible to create glass panels in sizes never before produced.
Milan-based Laboratorio Elettrofisico designs and manufactures high-precision magnetisation and measuring equipment. Their technology enables some of the industry-leading magnetic features found in Apple products. LE has been a leader in magnetics engineering and equipment for nearly 60 years with offices in the United States, India and China.
Many of Europe’s most memorable Apple Stores are located in historic buildings that have been meticulously restored to reflect their former glory. Some of these buildings endured decades of neglect. Apple employs local artisans, vendors and contractors who understand the materials and architectural period details. For many of its stores, Apple works painstakingly to restore buildings in a way that honours the rich heritage of the locations where we operate.
For our store on the Ku’damm in Berlin, we sourced the original Kirchheimer Muschelkalk stone from a quarry near Kirchheim. The stone was installed by Gebauer, a multi-generational family business based in Berlin. The interior’s signature charred plaster works were done by Ettenheim’s Marko GmbH.
‘MEMS’ Manufacturing and Development
Many of the Micro-Electro-Mechanical Systems (MEMS) in Apple products are designed and manufactured in Europe. Measured in microns, MEMS components help power the sensors and audio capabilities that make our devices simple and intuitive to use. Our work with European partners has led to significant advancements in the accelerometers, gyroscopes, microphones and embedded sensors found in our products. The manufacturing and sourcing associated with these components has resulted in thousands of jobs at multiple locations in Austria, France, Germany, Italy and Malta.