This February, get extra savings on Apple Watch with eligible trade-in. Shop Series 6 from £229 or SE from £199.

Apple Watch

Apple Watch Series 6

Black Unity

Inspired by the colours of the Pan-African flag, the Black Unity Collection celebrates a symbol that unites people across the African Diaspora. Apple supports organisations dedicated to advancing racial equity and justice.

Apple Watch Series 6
Black Unity

From £379

Buy

Black Unity
Sport Band

£49

Buy

Open this page on your iPhone
to download the watch face.
Show your support with
a free watch face

Symbol and Text - Light@1x Add Apple Watch Face

Requires iOS 14.4 and watchOS 7.3.

Which Apple Watch
is right for you?

Compare all models

  • Apple Watch
    Series 6

    • 44mm or 40mm
      case size

    • Always-On Retina display

    •  

    • GPS + Cellular18736

    • GPS

    • Blood Oxygen app21694

    • ECG app327105

    • High and low heart
      rate notifications

    • Irregular heart rhythm notification43116

    • Supports Family Setup751087
      (GPS + Cellular models)

    • Water resistant 50 metres681*

    Buy
  • Apple Watch

    SE

    • 44mm or 40mm
      case size

    •  

    • Retina display

    • GPS + Cellular18736

    • GPS

    •  

    •  

    • High and low heart
      rate notifications

    • Irregular heart rhythm notification43116

    • Supports Family Setup751087
      (GPS + Cellular models)

    • Water resistant 50 metres681*

    Buy
  • Apple Watch
    Series 3

    • 42mm or 38mm
      case size

    •  

    • Retina display

    •  

    • GPS

    •  

    •  

    • High and low heart
      rate notifications

    • Irregular heart rhythm notification43116

    •  

    • Water resistant 50 metres681*

    Buy

Limited-time offer Designed with your heart in mind.

This February, get extra savings on Apple Watch with eligible trade-in. Shop Series 6 from £229 or SE from £199.

Apple fitness plus

Make your move. A new fitness experience powered by Apple Watch. Try world-class workouts on your iPhone, iPad and Apple TV. And now you can get 3 months free when you buy an Apple Watch.7

Limited-time offer Get up to £160
towards a new
Apple Watch.8

This February, trade in an eligible Apple Watch and get additional credit towards a new one with Apple Trade In.
It’s good for you and the planet.

Apple Watch Studio Any case. Any strap.
Any style you want.
Your watch. Your way.

Now you can pair the classic Hermès case with any
Hermès strap to create a signature style.
Now you can choose any Nike case and pair any
Nike strap for a style that’s actively you.

Why Apple Watch

It’s the ultimate device

for a healthy life.

Learn more

watchOS 7

The difference
is like day and night.

Learn more

iPhone and Apple Watch

Add them together.
Multiply their power.

Learn more

Apple Watch essentials

New looks that
feel just right.

Shop the latest strap
styles and colours

Say it in a way only you can.

Discover new engraving options for AirPods. Mix emoji, text and numbers.

Learn more

Fast, free, contactless delivery

And free returns. See checkout for delivery dates.

Learn more

Get more out of Apple Watch

Bundle up to six
Apple services.

And enjoy
more for less.

Try it free9

Learn more

Apple Music

70 million songs.
3 months on us.

Try it free7

Learn more