Apple Watch Series 7

Full screen ahead.

Our largest display yet.

Over 50% more
screen area than
Series 3.

Apple Watch SE

Heavy on features.
Light on price.

Which Apple Watch
is right for you?

Apple Watch
Series 7

Buy

45mm or 41mm

Swimproof1

Most crack resistant
front crystal

Certified IP6X
dust resistant1

Always-On Retina display
Nearly 20% larger than Apple Watch SE

More than 50% larger
than Series 3

Blood Oxygen app2

ECG app3

High and low heart
rate notifications

Irregular heart
rhythm notification4

Emergency SOS5

International
emergency calling6

Fall Detection

Cellular available7

Family Setup —
pair multiple
watches with
one iPhone8

Apple Watch
SE

Buy

44mm or 40mm

Swimproof1

 

 

Retina display
Over 30% larger
than Series 3

 

 

High and low heart
rate notifications

Irregular heart
rhythm notification4

Emergency SOS5

International
emergency calling6

Fall Detection

Cellular available7

Family Setup —
pair multiple
watches with
one iPhone8

Apple Watch
Series 3

Buy

42mm or 38mm

Swimproof1

 

 

Retina display

 

 

High and low heart
rate notifications

Irregular heart
rhythm notification4

Emergency SOS5

 

 

 

Compare all models Shop Apple Watch

watchOS 9

Extremely insightful. Exceptionally personal.

See the preview

Woven through with

Celebrate all year long with new
Pride Edition watch straps and faces.

  • New

    Pride Edition Sport Loop

    Buy

  • New

    Pride Edition Nike Sport Loop

    Buy

  • Open this page on your iPhone
    to download the watch face.

    Add Apple Watch Face

    Requires Apple Watch Series 4 or later with watchOS 8.6, and iPhone 6s or later with iOS 15.5.

Family Setup

Your family, joined
at the wrist.

Now family members who don’t have an iPhone can stay in touch with Apple Watch.

Family Setup

One iPhone
makes everyone’s Apple Watch tick.

With Family Setup, everyone in the family, like your kids and older adults, can have an Apple Watch. Even those who don’t have their own iPhone yet. It’s all the connectivity, wellness and safety features you love, for everyone you love. Fun and independence for them. Peace of mind for you.

Pairing is caring.

Family Setup lets you pair watches for your children and older family members to your iPhone. Everyone gets their own phone number, and you can manage each watch using the Apple Watch app on your iPhone.

A great call
for kids.

With Family Setup, kids get to experience many of the capabilities of Apple Watch. They can stay in touch with the people you approve, by calling and texting. And have fun streaming music and downloading apps. You can also schedule Schooltime to limit Apple Watch features when they need to focus. Even the Activity rings have been rethought to better reflect how they exercise — tracking Move minutes instead of active calories. And with location sharing, you’ll get alerts when kids get home or aren’t where they’re expected to be.

A smart call for
older adults.

Apple Watch can open up a whole new world for older family members. They get the same connectivity benefits of Apple Watch, like calling, texting and location sharing to stay close to the family. And if they need it, they can make the text larger or bolded.

Safety features.

Apple Watch comes with important safety features like Fall Detection, which can detect if your loved ones have taken a hard fall. If it senses they’re immobile, Emergency SOS will connect them with emergency services — even if they haven’t signed up for a cellular plan. They can also get help in an emergency — all over the world by simply pressing and holding the side button.

Health features.

Apple Watch can alert family members if it detects unusually high or low heart rates, as well as measure their current heart rate. And all the Activity goals, including Stand hours and Exercise minutes, can be customised to a level that works for older family members.

Apple Fitness Plus

Get 3 months free when you
buy an Apple Watch.9

Trade in your Apple Watch and get credit towards a new one.10

Learn more

Apple Watch Studio

Any case. Any strap.
Any style you want.

Why Apple Watch

It’s the ultimate
device for a
healthy life.

Learn more

watchOS 8

A look inward. A leap forward.

Learn more

Apple Watch essentials

New hues in bloom.

Shop the latest straps

Magic runs in the family.

Explore all AirPods models and find the best ones for you.

Learn more

Get more out of Apple Watch

Apple One

Bundle up to six
Apple services.

And enjoy
more for less.

For everything and everyone.

The Health app.

Now with a healthy dose of updates.

Learn more