Apple Retail Store. Come to shop. Return to learn.

iPhone 4S

Reserve iPhone 4S SIM-free now for in-store pickup tomorrow.

iPhone 4S with a contract (both upgrades and new activations) is also available at the Apple Store for walk-in purchases on a first-come, first-served basis.

Learn more about iPhone 4S

Buy your iPhone from the people who know iPhone best.

We offer a variety of rate plans from Bell, Fido, Rogers, Telus and Virgin. So when you come in, we can check your upgrade eligibility, help you choose the carrier and rate plan that’s right for you, activate your iPhone, and answer all your questions. And if you’re a small business owner, you can sign up for a business rate plan and find out about iPhone solutions for companies like yours.

We’ll set it up for you.

Only the Apple Store offers Personal Setup. We’ll show you some of the key features of your new iPhone, transfer contacts from your old device, set up your email, and get you started with iCloud. We’ll also help you shop the App Store and download apps that match your interests. So you’ll be up and running with your new iPhone before you leave the store.

Come back for free support and workshops.

To get to know your iPhone even better, join us for free workshops created for new owners. In our Getting Started workshop, you’ll learn all the basics and come away with tips and tricks. Our Going Further workshop will help you take your skills to the next level. And if you have a technical question, you can visit the Genius Bar for free advice and support.

What you need to know when buying iPhone.

What you need to purchase and activate iPhone:

The Apple Retail Store is the best place to buy an iPhone. When you buy your iPhone at an Apple Retail Store, you'll get expert advice and fast activation. We'll also transfer your contacts, set up your email, and show you how to download apps.

When you come into the Apple Retail Store, we'll get you activated fast at our iPhone Activation Zone. Before you leave, we'll get you set up to make calls, browse the web, and receive personal email right on the spot.

What to Bring with You

  • Proof of current address
  • Proof of DOB
  • Valid ID issued in Canada by a Canadian Government Agency which includes a photo ID

You will also need to present a second form of ID from the list below:

  • Canadian Credit Card
  • SIN card
  • Provincial ID or Age of Majority Card
  • Citizenship Card
  • Native Status Card
  • Senior Citizens Card
  • Armed Forces ID
  • University Student ID
  • Passport
  • Wireless Invoice (for upgrades)

Remember to sync your current phone one last time before you come into the store.

Business Customers

Current business customers who receive service under a corporate account and wish to purchase iPhone need to contact Rogers or Fido directly. Also, if you want your phone to access your business email account, check with your IT manager first.

iPhone Setup.

Once you’ve bought your iPhone, bring it to any Apple Retail Store for free iPhone Setup. A Specialist will help you set up your email, choose or create a ringtone, and make sure everything is ready to go.