Presseinformation fra Apple

Apple Updates MacBook Air With Next Generation Processors, Thunderbolt I/O & Backlit Keyboard

CUPERTINO, California—July 20, 2011—Apple today updated the MacBook Air with next generation processors, high-speed Thunderbolt I/O technology, a backlit keyboard and Mac OS X Lion, the world’s most advanced operating system. With up to twice the performance of the previous generation, flash storage for instant-on responsiveness and a compact design so portable you can take it everywhere,* the MacBook Air starts at DKK 7.499 inc VAT and is available for order today and in stores tomorrow.

“Portable, affordable and powerful, MacBook Air is the ultimate everyday notebook,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “MacBook Air features our most advanced technology and is an ideal match for Lion, especially with its new Multi-Touch gestures, full-screen apps, Mission Control and Mac App Store.”

MacBook Air is available in 11-inch and 13-inch models that easily slip into a briefcase, purse or bag. The MacBook Air’s durable aluminum unibody enclosure measures an incredibly thin 0.11-inches at its thinnest point and 0.68-inches at its thickest. Flash storage allows MacBook Air to turn on instantly and deliver fast data access, improved reliability and incredible energy efficiency. The 11-inch model weighs 2.38 pounds and provides up to 5 hours of battery life, while the 13-inch weighs 2.96 pounds and provides up to 7 hours of battery life.**

With the latest Intel Core i5 and Core i7 dual-core processors, the new MacBook Air is up to twice as fast as the previous generation and has all the power you need for editing photos and movies, making FaceTime calls, playing games, and working with documents and presentations. MacBook Air also features Intel HD Graphics 3000 and offers up to 4GB of faster 1333 MHz memory.

Thunderbolt I/O technology provides expansion possibilities never before available to MacBook Air users. Through a single cable, users can connect to high performance peripherals and the new Apple Thunderbolt Display, the ultimate docking station for your Mac notebook. Thunderbolt can easily be adapted to support legacy connections such as FireWire and Gigabit Ethernet.

MacBook Air comes with a full size backlit keyboard and an innovative glass Multi-Touch trackpad. Designed for comfort and ease of typing, the backlit keyboard uses a sensor to automatically detect a change in ambient lighting and adjusts the keyboard brightness for any environment. The Multi-Touch trackpad supports Lion’s new Multi-Touch gestures such as momentum scrolling, tapping or pinching your fingers to zoom in on a web page or image, and swiping left or right to turn a page or switch between full screen apps.

MacBook Air also features a brilliant, high resolution LED backlit display that is amazingly thin yet has the resolution of a much larger, bulkier screen. With ultra-fast Wi-Fi, you can wirelessly download apps from the Mac App Store, get music and movies from iTunes, back up data to Time Capsule and quickly and easily share files using AirDrop. MacBook Air includes Bluetooth for wireless peripherals and two USB ports for easy connectivity for the wired and wireless devices you use every day.

Apple makes the industry’s greenest notebook lineup and the new MacBook Air meets Energy Star 5.2 requirements and achieves EPEAT Gold status.*** Each unibody enclosure is made of highly recyclable aluminum and comes standard with energy efficient LED-backlit displays that are mercury-free and made with arsenic-free glass. Mac notebooks contain no brominated flame retardants, are PVC-free and are constructed of recyclable materials.

Every new MacBook Air comes with Mac OS X Lion, the eighth major release of the world’s most advanced operating system, and iLife apps for creating and sharing great photos, movies and music. Lion introduces more than 250 new features to the Mac, including Multi-Touch gestures; system-wide support for full screen apps; Mission Control, an innovative view of everything running on your Mac; the Mac App Store, the best place to find and explore great software, built right into the OS; Launchpad, a new home for all your apps; and a completely redesigned Mail app.

Pricing & Availability
The 11-inch and 13-inch MacBook Air are available for order on the Apple Store (www.apple.com/dk) today and in Apple’s retail stores and Apple Authorised Resellers starting July 21. The 1.6 GHz 11-inch MacBook Air is available in two models, one with 2GB of memory and 64GB of flash storage for a suggested retail price of DKK 7.499 inc VAT (DKK 5.999,20 ex VAT), and one with 4GB of memory and 128GB of flash storage for DKK 8.999 inc VAT (DKK 7.199,20 ex VAT). The 1.7 GHz 13-inch MacBook Air comes in two configurations, one with 4GB of memory and 128GB of flash storage for a suggested retail price of DKK 9.799 inc VAT (DKK 7.839,20 ex VAT), and one with 4GB of memory and 256GB of flash storage for DKK 11.999 inc VAT (DKK 9.599,20 ex VAT). Configure-to-order options and accessories include a 1.8 GHz Core i7 processor, additional flash storage, MacBook Air SuperDrive and a USB Ethernet Adapter.

Additional technical specifications and configure-to-order options and accessories are available online at www.apple.com/dk/macbookair.

*Testing conducted by Apple in July 2011 using preproduction MacBook Air configurations. For more information visit www.apple.com/dk/macbookair/features.html.

**The new Wireless Web protocol testing was conducted by Apple in July 2011 using preproduction MacBook Air configurations. Battery life and charge cycles vary by use and settings. For more information visit www.apple.com/dk/macbookair/features.html.

***EPEAT is an independent organisation that helps customers compare the environmental performance of notebooks and desktops. For more information visit www.epeat.net.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Petter Ahrnstedt
Apple
ahrnstedt.p@apple.com
08-703 3056

Christina Vedel
Pencil PR
christina@pencilpr.dk
+45 31 31 91 06

Apple, the Apple logo, Mac, Mac OS, Macintosh, MacBook Air, FaceTime, FireWire, Multi-Touch, App Store, iTunes, Time Capsule, Apple Store and SuperDrive are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Apple Media Helpline 33 42 22 36

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