The Apple Store Shopping Event

Free delivery

Shop ’til the gift cards drop.

From now until 1 December, get an Apple Gift Card up to €200 Footnote * when you buy an eligible product. Only at Apple.

iPhone

Get an Apple Gift Card up to €60 Footnote * when you buy iPhone 16 or iPhone 16e.

Get a €60 gift card Footnote *

Get credit with Apple Trade In.

Trade in your eligible device and get credit towards a new one.Footnote¹

Learn more

Shop with a Specialist.

Whether you shop in a store or online, our Specialists can help you pick something perfect.

Get help (opens in new window)

iPad

Get an Apple Gift Card up to €80 Footnote * when you buy iPad Air, iPad (A16) or iPad mini.

Get a €80 gift card Footnote *

Mac

Get an Apple Gift Card up to €200 Footnote * when you buy MacBook Pro (M4 Pro or M4 Max chip), MacBook Air, iMac or Mac mini.

MacBook Pro, silver colour, black keyboard, multicoloured stars and dots in background

MacBook Pro, front exterior, open lid, space black colour, full-screen design

Get a €200 gift card Footnote *

MacBook Pro
M4 Pro chip

From €2,399

Get a €200 gift card Footnote *

MacBook Pro
M4 Max chip

From €3,899

MacBook Air, front exterior, open lid, midnight colour, full-screen design

Get a €160 gift card Footnote *

MacBook Air 15”

From €1,449

MacBook Air, front exterior, open lid, starlight colour, full-screen design

Get a €140 gift card Footnote *

MacBook Air 13”

From €1,149

Blue iMac, front exterior, white display border, light blue display exterior and aluminium stand

Get a €120 gift card Footnote *

iMac

From €1,529

Get a €80 gift card Footnote *

Apple Watch

Get a €40 Apple Gift Card Footnote * when you buy Apple Watch Series 11 or Apple Watch SE 3.

Get a €40 gift card Footnote *

AirPods

Get an Apple Gift Card up to €60 Footnote * when you buy AirPods Max, AirPods Pro 3 or AirPods 4.

AirPods Max, blue colour, over-ear headphones, headband, aluminium ear cups

Get a €60 gift card Footnote *

TV & Home

Get an Apple Gift Card up to €40 Footnote * when you buy HomePod or Apple TV 4K.

HomePod, front exterior, midnight colour, glowing top display

Get a €40 gift card Footnote *

Beats

Get an Apple Gift Card up to €40 Footnote * when you buy Beats Studio Pro, Powerbeats Pro 2, Beats Solo 4, Beats Studio Buds + or Beats Pill.

Get a €40 gift card Footnote *

Accessories

Get a €20 Apple Gift Card Footnote * when you buy Magic Keyboard for iPad Air, Magic Keyboard Folio for iPad (A16) or Apple Pencil Pro.

iPad Air 11-inch, starlight colour, top exterior, thin black bezel, attached to Magic Keyboard, white colour

Get a €20 gift card Footnote *

Magic Keyboard Folio for iPad (A16)

€299

Get a €20 gift card Footnote *

* Offer valid on qualifying purchases of eligible Apple products from 28 November 2025 to 1 December 2025 at a Qualifying Location. Offer subject to availability. While supplies last. Qualifying purchasers can receive a discount equal to the value of the eligible Apple Gift Card off the price of the eligible product. All items will be charged at checkout, including the eligible Apple Gift Card. Eligible products purchased at a Qualifying Location via financing do not qualify for this promotion. This offer also cannot be combined with the Apple Employee Purchase Plan, education or business loyalty pricing. Some methods of payment are not accepted under this offer. See checkout for details. Additional restrictions apply. View full terms and conditions of offer here (opens in new window) .

Trade‑in values will vary based on the condition, year and configuration of your trade‑in device. You must be at least 18 years old to be eligible to trade in for credit or for an Apple Gift Card. Not all devices are eligible for credit. More details are available from Apple’s trade‑in partner for trade‑in and recycling of eligible devices. Restrictions and limitations may apply. Payments are based on the received device matching the description you provided when your estimate was made. Apple reserves the right to refuse, cancel or limit the quantity of any device for any reason.