Shop early for the best selection of festive favourites. Shop now

Apple Watch

New

Apple Watch Series 7

Full screen ahead.

Apple Watch SE

Heavy on features.
Light on price.

Which Apple Watch
is right for you?

New
Apple Watch
Series 7

Buy
Learn more
- 45mm or 41mm
  
  Swimproof¹
  
  Most crack resistant
  front crystal
  
  Certified IP6X dust resistant¹
- Always-On Retina display
  Nearly 20% larger than Apple Watch SE
  
  More than 50% larger
  than Series 3
- Blood Oxygen app²
- ECG app³
- High and low heart
  rate notifications
  
  Irregular heart
  rhythm notification⁴
- Fall Detection
Apple Watch

SE

Buy
Learn more
- 44mm or 40mm
  
  Swimproof¹
- Retina display
  Over 30% larger
  than Series 3
- High and low heart
  rate notifications
  
  Irregular heart
  rhythm notification⁴
- Fall Detection
Apple Watch
Series 3

Buy
Learn more
- 42mm or 38mm
  
  Swimproof¹
- Retina display
- High and low heart
  rate notifications
  
  Irregular heart
  rhythm notification⁴

Compare all models Shop Apple Watch

Let the festive season be filled with
great gifts.

Shop now

Apple Fitness Plus

Get 3 months free when you
buy an Apple Watch.⁵

Shop Apple Watch

Learn about Apple Fitness+

Trade in your Apple Watch and get credit towards a new one.⁶

Choose (RED). Save lives.

Every Apple (PRODUCT)RED purchase helps fight global health emergencies.

Shop the collection

Apple Watch Studio

Any case. Any strap.
Any style you want.

Create your style

Why Apple Watch

It’s the ultimate
device for a
healthy life.

watchOS 8

A look inward. A leap forward.

See what’s new

Apple Watch essentials

Smooth styles.
In sharp shades.

Shop the latest straps

Say it in a way
only you can.

Discover new engraving options for AirPods. Mix emoji, text and numbers.

Free, contactless delivery

And free returns. See
checkout for delivery dates.

Find a reseller

Apple has hundreds of authorised resellers. Chances are there’s one near you.

Find your reseller

Get more out of Apple Watch

Bundle up to five Apple services.

And enjoy more
for less.

Apple Music

Over 75 million songs.
3 months on us.

Three rings.

One goal.

See how to close your
Activity rings
on Apple Watch