Inspired by the colours of the Pan-African flag, the Black Unity Collection celebrates a symbol that unites people across the African Diaspora. Apple supports organisations dedicated to advancing racial equity and justice.
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This collection features a watch strap and face inspired by the colours of the Pan-African flag — red for the blood that unites people of the African Diaspora and was shed for their liberation, black for the Black people whose existence is affirmed by the flag, and green for the vibrant natural wealth of Africa.
Apple supports these organisations dedicated to advancing racial equity and justice: Black Lives Matter Support Fund via the Tides Foundation; European Network Against Racism; International Institute on Race, Equality and Human Rights; Leadership Conference Education Fund; NAACP Legal Defense and Education Fund, Inc.; and Souls Grown Deep.