Apple Watch Series 7

Full screen ahead.

Our largest display yet.

Over 50% more
screen area than
Series 3.

Apple Watch SE

Heavy on features.
Light on price.

Which Apple Watch
is right for you?

Apple Watch
Series 7

Buy

45mm or 41mm

Swimproof¹

Most crack resistant
front crystal

Certified IP6X
dust resistant¹

Always-On Retina display
Nearly 20% larger than Apple Watch SE

More than 50% larger
than Series 3

Blood Oxygen app²

ECG app³

High and low heart
rate notifications

Irregular heart
rhythm notification⁴

Emergency SOS⁵

Fall Detection

Apple Watch
SE

Buy

44mm or 40mm

Swimproof¹

Retina display
Over 30% larger
than Series 3

High and low heart
rate notifications

Irregular heart
rhythm notification⁴

Emergency SOS⁵

Fall Detection

Apple Watch
Series 3

Buy

42mm or 38mm

Swimproof¹

Retina display

High and low heart
rate notifications

Irregular heart
rhythm notification⁴

Emergency SOS⁵

Compare all models Shop Apple Watch

watchOS 9

Extremely insightful. Exceptionally personal.

See the preview

Woven through with

Celebrate all year long with new
Pride Edition watch straps and faces.

New

Pride Edition Sport Loop

Buy
New

Pride Edition Nike Sport Loop

Buy
Open this page on your iPhone
to download the watch face.
Add Apple watch face
Requires Apple Watch Series 4 or later with watchOS 8.6, and iPhone 6s or later with iOS 15.5.

Apple Fitness Plus

Get 3 months free when you
buy an Apple Watch.⁶

Shop Apple Watch

Learn about Apple Fitness+

Trade in your Apple Watch and get credit towards a new one.⁷

Apple Watch Studio

Any case. Any strap.
Any style you want.

Create your style

Why Apple Watch

It’s the ultimate
device for a
healthy life.

watchOS 8

A look inward. A leap forward.

Apple Watch essentials

New hues in bloom.

Shop the latest straps

Magic runs in the family.

Explore all AirPods models and find the best ones for you.

Free, contactless delivery

And free returns. See
checkout for delivery dates.

Find a reseller

Apple has hundreds of authorised resellers. Chances are there’s one near you.

Find your reseller

Get more out of Apple Watch

Apple One

Bundle up to five Apple services.

And enjoy more
for less.

Apple Music

Over 90 million songs.
Start listening for free today.

Pure Throwback

Chill Mix

Good Vibes Only

Three rings.

One goal.

See how to close your
Activity rings
on Apple Watch