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Welcome to the big screens.

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Trade in an old smartphone for credit towards a new one.

With Apple GiveBack, you can get credit towards a new product when you trade in your eligible smartphone.* It’s good for you and the planet.

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Choose (RED). Give life.

Your purchase helps fund the fight against AIDS.

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iOS 12

iOS 12 is designed to make your iPhone and iPad experience even faster, more responsive and more delightful.

Augmented Reality

Transform the way you work, learn, play and connect with almost everything around you.

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* Trade-in values will vary based on the condition, year and configuration of your trade-in device. You must be at least 18 years old to be eligible to trade in for credit or for an Apple Store Gift Card. Not all devices are eligible for credit. More details are available from Apple’s trade-in partner for trade-in and recycling of eligible devices. Restrictions and limitations may apply. Payments are based on the received device matching the description you provided when your estimate was made. Apple reserves the right to refuse or limit the quantity of any device for any reason.

† New subscribers only. Plan automatically renews after trial.

Group FaceTime will be available in iOS 12 later this autumn through a software update.
Some AR apps shown may not be available in all regions or all languages.

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