Mac

MacBook Air 13” and 15”
M4 chip
sky blue
silver
starlight
midnight
Strikingly thin and fast so you can work, play, or create anywhere.
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New 14” with M5
MacBook Pro 14” and 16”
M5, M4 Pro, or M4 Max chip
space black
silver
The most advanced Mac laptops for demanding workflows.
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iMac
M4 chip
silver
A stunning all-in-one desktop for creativity and productivity.
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Mac mini
M4 or M4 Pro chip
The mini-est, most affordable Mac with mighty performance.

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Mac Studio
M4 Max or M3 Ultra chip
Powerful performance and extensive connectivity for pro workflows.

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Mac Pro
M2 Ultra chip
A pro workstation with PCIe expansion for demanding workflows.

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Studio Display
A 5K Retina display with stellar camera and audio.

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Pro Display XDR
An advanced 6K XDR display for pro workflows.

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MacBook Air 13” and 15”
M4 chip
sky blue
silver
starlight
midnight
Strikingly thin and fast so you can work, play, or create anywhere.
Learn more Buy
New 14” with M5
MacBook Pro 14” and 16”
M5, M4 Pro, or M4 Max chip
space black
silver
The most advanced Mac laptops for demanding workflows.
Learn more Shop

iMac
M4 chip
silver
A stunning all-in-one desktop for creativity and productivity.
Learn more Buy
Mac mini
M4 or M4 Pro chip
The mini-est, most affordable Mac with mighty performance.

Learn more Buy
Mac Studio
M4 Max or M3 Ultra chip
Powerful performance and extensive connectivity for pro workflows.

Learn more Buy
Mac Pro
M2 Ultra chip
A pro workstation with PCIe expansion for demanding workflows.

Learn more Buy

Studio Display
A 5K Retina display with stellar camera and audio.

Learn more Buy
Pro Display XDR
An advanced 6K XDR display for pro workflows.

Learn more Buy

Why Apple is the best
place to buy Mac.

Shop Mac

Save on a new Mac with e⁠d⁠u⁠c⁠a⁠t⁠i⁠o⁠n⁠ ⁠p⁠r⁠i⁠c⁠i⁠n⁠g⁠.
Available to college students and educators.*
Education PricingShop our Education Store and save.
You can save on a new iPad, Mac, and more with Apple education pricing. It’s available to current and newly accepted college students and their parents, as well as faculty, staff, and homeschool teachers of all grade levels.*
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Join an online Personal Setup session.
Talk one on one with a Specialist to set up your Mac and discover new features.
Personal SetupJump into online, one‑on‑one sessions.
When you buy your new Mac directly from Apple, you’ll get access to Personal Setup. In these online sessions, a Specialist can guide you through setup and data transfer or focus on features that help you make the most of your Mac. Best of all, you can join whenever works for you, from wherever you are.
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Customize your Mac.
Choose your chip, memory, storage, even color.
Customize Your MacChoose your chip, memory, storage, even color.
Build the Mac that’s best for you. When you buy online at Apple, you can customize your Mac just the way you want. Whether you need an extra‑powerful chip, more memory, or additional storage, you can tailor any new Mac to suit your needs.
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Get flexible delivery and easy pickup.
Choose from two‑hour delivery from an Apple Store, free delivery, or easy pickup options.
Delivery and PickupFlexible delivery and pickup options.
Get your new Apple products quickly and easily with two‑hour delivery from an Apple Store, free next‑day delivery, or convenient Apple pickup options.
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Shop live with a Specialist.
Let us guide you live over video and answer all of your questions.
Guided Video ShoppingShop live with a Specialist.
We can help you choose the product you need while guiding you through the online Apple Store. You won’t appear on camera. Available 7 a.m.–7 p.m. PT.
Shop together with a Specialist
Explore a shopping experience designed around you.
Use the Apple Store app to get a more personal way to shop.
Apple Store AppShop in the Apple Store app, tailored specifically for you.
Get personalized product recommendations, compare models, access your Saved Items, and track your orders. And opt in today to get updates on new products, promotions, flexible payment options, and store events.
Download the Apple Store app

Get to know Mac.

Performance and Battery Life
Go fast. Go far.
Built for AI
Smart. Secure.
On device.
macOS a⁠n⁠d⁠ ⁠A⁠p⁠p⁠l⁠e⁠ ⁠I⁠n⁠t⁠e⁠l⁠l⁠i⁠g⁠e⁠n⁠c⁠e
Easy to use. Easy to love.
Mac + iPhone
Together they work wonders.
Compatibility
Mac runs your favorite apps.
Privacy and Security
Your business is nobody else’s.
Durability
Built to stand the test of time.
Apple Values
Our values drive everything we do.

Answer a few questions to find the best Mac for you.

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Mac Studio, MacBook Pro, and iMac grouped together with screens facing forward.

Give us the old. Save on the new.

With Apple Trade In, you can get a great value for your current device and apply it toward a new one. If your device isn’t eligible for credit, we’ll recycle it for free.⁷

See what your device is worth

A closed silver Mac laptop covered with stickers and a new MacBook Pro in space black color still in its box being handled by pairs of hands

Mac does that.

See how easy it is to switch to Mac.

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Various Mac devices, including MacBook Pro, iMac, MacBook Air, Mac mini, and Mac Studio

Mac accessories

Explore keyboards, mice, and other essentials.

Shop Mac accessories

Various Mac accessories, including Magic Keyboard with Touch ID and Numeric Keypad with black keys, Magic Mouse in black, Magic Trackpad in black, Thunderbolt Pro Cable, and AirPods Pro with charging case.

Studio Display

The 27-inch 5K Retina display pairs beautifully with any Mac.

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27-inch Studio Display showing a colorful screen

Unlock the world of Apple.

Learn how Apple devices work better together

Answer calls or messages from your iPhone directly on your Mac. See and control what’s on your iPhone from your Mac with iPhone Mirroring. Use Universal Clipboard to copy images, video, or text from your iPhone, then paste into another app on your nearby Mac. And thanks to iCloud, you can access your files from either your iPhone or your Mac. And so m⁠u⁠c⁠h⁠ ⁠m⁠o⁠r⁠e⁠.