Pro apps in action.

Every day, creative pros use Apple software to make unforgettable photographs, must-see movies and TV shows, and hit music.


Professional photographers discuss how Aperture has transformed their workflows — from how they capture, edit, and process images to how they organize them.

Lucas Gilman Read the story

Chase Jarvis Watch the video

View all stories

Final Cut Pro X

The powerful editing and organizing capabilities of Final Cut Pro X are helping video editors cut a cleaner line through commercials, films, and TV shows. Read the story

Electric Entertainment Read the story

View all stories

Logic Pro

Top musicians and producers tell the inside story of writing, recording, editing, and performing their latest musical projects using Logic Pro and MainStage.

Foster the People Read the story

Eugene “Man-Man” Roberts Read the story

View all stories