The Apple Store, SoHo, and the Apple Store, West 14th Street, welcome the Tribeca Film Festival. Filmmaking events and workshops April 22 - April 30.
Tribeca Film Festival and Apple
The Apple Store, West 14th Street, and the Apple Store, SoHo, are proud to take part
in the 2012 Tribeca Film Festival. To celebrate the spirit of independent filmmaking, we’re hosting free events and workshops from April 20 through April 28. And everyone’s invited to attend.
Grab a seat for an exclusive Meet the Filmmakers session — presented by Apple and Indiewire — and hear the film industry’s leading actors, writers, directors, and producers discuss their latest projects. Or you can attend a What’s New in Filmmaking event — or one of our other great workshops — offered during the festival. And be sure to download the official Tribeca Film Festival app from the App Store.
Meet the Filmmakers
In the Meet the Filmmakers series, some of the leading actors, writers, directors, and producers in the film industry take us behind the scenes of their latest film projects.
Julia Louis-Dreyfus and
Brad Hall
Join actor Julia Louis-Dreyfus (Veep) and director Brad Hall (SNL) as they discuss their short film, Picture Paris. A suburban mom (Louis-Dreyfus) plans for a life-changing trip to Paris soon after her son leaves for college. When her plans go hilariously awry, she finds herself wondering if she’ll ever have what she really desires: Love, passion, revenge...and Paris.
Friday, April 20, 7:00 p.m.
Bradley Rust Gray and Riley Keough
Join filmmaker Bradley Rust Gray (The Exploding Girl) and actor Riley Keough (The Runaways) for a discussion of their new thriller, Jack and Diane. The film follows two teenage girls, Jack (Keough) and Diane (Juno Temple), who meet in New York City and spend the night kissing ferociously. When Diane reveals she
must leave the city for school in Europe, their budding relationship is put to the test. Weaving horror elements into a distinctive yet universal love story, Gray brings his unique vision to this idiosyncratic story of the joys and terrors of
first love.
Saturday, April 21, 6:00 p.m.
Chris Colfer and Brian Dannelly
Join Golden Globe winner
Chris Colfer (Kurt on Glee)
and director Brian Dannelly
for a discussion of their new coming-of-age comedy, Struck by Lightning. Starring and produced by Colfer, this film tells the story of Carson Phillips (Colfer) who (after being struck and killed by lightning) explains how he blackmailed his classmates into contributing
to his literary magazine.
Sunday, April 22, 5:00 p.m.
Frédéric Jardin
Join filmmaker Frédéric Jardin for a discussion of his film Sleepless Night. It’s the story of a botched drug heist with dangerous implications, as one of the drug carriers escapes after stabbing the robbers and seeing their faces. The robbers, who are two policemen, are left in possession of the drugs, which belong to a mob boss who will do anything to retrieve his property.
Monday, April 23, 6:00 p.m.
Andrew Semans, Vinay
Singh, Will Rogers, Santino Fontana, and Eléonore Hendricks
Join debut director Andrew Semans, his producer Vinay Singh, and cast members Will Rogers, Santino Fontana, and Eléonore Hendricks for a discussion of their new film, Nancy, Please. This stunning psychodrama revolves around Paul, a literature teacher at Yale whose life is about to unravel — thanks to the actions of a former roommate.
Wednesday, April 25, 6:00 p.m.
Julie Delpy
Join writer, director, and actor Julie Delpy for a discussion of her new film, 2 Days in New York, the follow-up story to her well-received 2 Days in Paris. We follow Marion (Delpy), now split from Jack and living in New York with their child. Her family decides to visit, and she’s unaware that the cultural differences between her new American boyfriend (Chris Rock), her father, and her sister Rose — added to the stress of her upcoming photo exhibition — will make for an explosive mix.
Friday, April 27, 7:00 p.m.
Lynn Shelton, Emily Blunt, and Rosemarie DeWitt
Join director Lynn Shelton (Humpday) for a discussion of her new film, Your Sister’s Sister. The story begins when Iris (Emily Blunt) invites her friend Jack (Mark Duplass) to stay at her family’s remote getaway while he recovers from the death of his brother. Iris drops in unexpectedly on the heels of Jack’s drunken encounter with Iris’ sister, Hannah (Rosemarie DeWitt), resulting in a rivalry and other surprising revelations.
Friday, April 20, 8:00 p.m.
Morgan Spurlock, Will Arnett, and Ben Silverman
Join Oscar-nominated documentary filmmaker Morgan Spurlock (The Greatest Movie Ever Sold and Super Size Me), actor Will Arnett (Up All Night), and producer Ben Silverman for a discussion of Mansome, Spurlock’s new documentary on men’s grooming habits.
Saturday, April 21, 7:00 p.m.
Chris Kenneally and industry experts
Join director Chris Kenneally and industry experts for a discussion of the documentary Side by Side, produced and presented by Keanu Reeves. The film takes us on a journey through the rise of digital filmmaking — and addresses the aesthetic implications caused by the transition away from traditional film.
Sunday, April 22, 6:00 p.m.
Jenna Fischer and Lee Kirk
Join actor Jenna Fischer (The Office) and director Lee Kirk as they discuss their new film, The Giant Mechanical Man, an offbeat romantic comedy about a silver-painted street performer and the soft-spoken zoo worker who falls for him.
Tuesday, April 24, 6:00 p.m.
Freida Pinto
Join actor Freida Pinto (Slumdog Millionaire, Rise of the Planet of the Apes) for a discussion of her Michael Winterbottom–directed drama, Trishna. The film details the tragic relationship between the son of a property developer and the daughter of an auto rickshaw owner. It’s also an adaptation of the Thomas Hardy novel, Tess of the D’Urbervilles.
Thursday, April 26, 6:00 p.m.
Come on down to the Apple Store, West 14th Street, for what might be our best Tribeca Film Festival lineup yet. Grab a seat to hear Julia Louis-Dreyfus, Morgan Spurlock, Freida Pinto, Julie Delpy, and other celebrated actors, writers, directors, and producers discuss their latest projects and answer your questions. Or come learn the ins and outs of Final Cut Pro X, explore filmmaking on the new iPad, and more. Below, you’ll find the complete schedule of free workshops and events you can attend from April 20 through April 28.
9 a.m.
10 a.m.
11 a.m.
12 p.m.
1 p.m.
2 p.m.
3 p.m.
4 p.m.
5 p.m.
6 p.m.
7 p.m.
8 p.m.
Fri Apr 20, 9:30 a.m.
Getting Started with iPhone 4S
Discover everything that’s new with iPhone 4S. We’ll show you how to capture every moment with the 8-megapixel camera that also shoots 1080p HD video — and how to edit right on your iPhone. We’ll introduce you to Siri — the intelligent assistant that helps you get things done. You’ll also learn the ins and outs of iMessage, Notification Center, Reminders, and FaceTime. And get a quick overview of iCloud — a new service that stores your music, photos, and documents and wirelessly pushes them to all your devices.
Fri Apr 20, 11:00 a.m.
Getting Started with iPad
Come to this workshop to discover the new iPad. Take a look at the beautiful Retina display and the new 5-megapixel iSight camera. Learn to write an email, send a text, create a note, and search the web. Get an overview of iOS 5, the foundation of iPad that includes features like Notification Center, Reminders, and Newsstand. Hear about iCloud, and see how easy it is to sync content from iTunes. Browse the App Store and the iBookstore, find out how to make FaceTime calls, and so much more.
Fri Apr 20, 12:00 p.m.
Getting Started with iCloud
iCloud is a service from Apple that stores your music, photos, apps, and documents — and then wirelessly pushes them to all your devices so you can access your content from anywhere. In this workshop, we’ll show you how easy it is to set up a free iCloud account and keep your devices up to date automatically — no syncing required. Discover why iCloud is the effortless way to manage your content.
Fri Apr 20, 1:00 p.m.
iLife for Filmmakers
With iLife, Apple’s award-winning suite of digital lifestyle applications, everything a budding filmmaker could want is all in one place — on the Mac. In this workshop, learn how to use your Mac and iLife applications to do everything from editing your film in iMovie to creating soundtracks in GarageBand to organizing and sharing production stills in iPhoto.
Fri Apr 20, 2:00 p.m.
Final Cut Pro X
Final Cut Pro X redefines post-production for film and video professionals. Come to this workshop to see the dynamic interface in action. Learn about importing media and discover powerful new ways to organize it. We’ll show you how to assemble clips using the Primary Storyline and how to use some of the other basic editing tools. And we’ll present plenty of options for exporting and sharing your media.
Fri Apr 20, 7:00 p.m.
Julia Louis-Dreyfus and
Brad Hall, Picture Paris
Join actor Julia Louis-Dreyfus (Veep) and director Brad Hall (SNL) as they discuss their short film, Picture Paris. With her son leaving for college, an ordinary suburban mom (Louis-Dreyfus) compensates for her empty nest by planning a life-changing trip to Paris. When her plans go hilariously awry, she finds herself wondering if she’ll ever have what she really desires: Love, passion, revenge...and Paris.
Fri Apr 20, 8:00 p.m.
Lynn Shelton, Emily Blunt, and Rosemarie DeWitt, Your Sister’s Sister
Join director Lynn Shelton (Humpday) for a discussion of her new film, Your Sister’s Sister. The story begins when Iris (Emily Blunt) invites her friend Jack (Mark Duplass) to stay at her family’s remote getaway while he grieves the death of his brother. Iris drops in unexpectedly on the heels of Jack’s drunken encounter with Iris’ sister, Hannah (Rosemarie DeWitt), resulting in a rivalry and other surprising revelations.
Sat Apr 21, 9:00 a.m.
Just the Basics of Using Your Mac
If you’re an absolute beginner, this workshop is for you. We’ll cover the basics: Turning your Mac on and off, using a mouse or trackpad, browsing the Internet, and more.
Sat Apr 21, 11:00 a.m.
OS X Lion
Experience OS X Lion, the world’s most advanced desktop operating system — with over 250 amazing new features. In this workshop, we’ll focus on Multi-Touch gestures, full-screen apps, Mission Control, Launchpad, and an all-new version of Mail. You’ll learn how to interact with your Mac in entirely new ways.
Sat Apr 21, 12:00 p.m.
Coordinating Your Movie on a Mac
One challenging aspect of filmmaking is staying organized and keeping your project on track. In this workshop, you’ll learn how to use iCal, Address Book, Mail, and Safari to organize your cast and crew into an efficient filmmaking unit. Whether you’re a small independent filmmaker or the head of a major motion picture studio, a Mac can help you stay focused on your creative vision.
Sat Apr 21, 1:00 p.m.
iMovie for iPad, iPhone, and iPod touch
With iMovie, you can shoot video on your iOS devices at up to 1080p, and then it is instantly ready for you to edit. In this workshop, you’ll learn how fast and fun it is to create storyboards using HD video clips and make Hollywood-style trailers. We’ll show you how to choose themes and add titles, transitions, and soundtracks. You’ll also discover how easy it is to share with an adoring audience.
Sat Apr 21, 2:00 p.m.
GarageBand for iPad
GarageBand turns your iPad into a recording studio — so you can create, mix, and share your music wherever you are. In this workshop, you’ll learn how to use Touch Instruments — a set of highly expressive musical instruments (including three virtual drum kits) designed for use with the Multi-Touch interface. You’ll also see how easy it is to master Smart Instruments, even if you’ve never played a note before, and learn about many other great tools engineered to help you create the perfect sound.
Sat Apr 21, 6:00 p.m.
Bradley Rust Gray and Riley Keough, Jack and Diane
Join filmmaker Bradley Rust Gray (The Exploding Girl) and actor Riley Keough (The Runaways) for a discussion of their new drama, Jack and Diane. The film follows two teenage girls, Jack (Keough) and Diane (Juno Temple), who meet in New York City and spend the night kissing ferociously. When Diane reveals she must soon leave the city for school in Europe, their budding relationship is put to the test. Weaving horror elements into a distinctive yet universal love story, Gray brings his unique vision to this idiosyncratic story of the joys and terrors of first love.
Sat Apr 21, 7:00 p.m.
Morgan Spurlock, Will Arnett, and Ben Silverman, Mansome
Join Oscar-nominated documentary filmmaker Morgan Spurlock (The Greatest Movie Ever Sold and Super Size Me), actor Will Arnett (Up All Night), and producer Ben Silverman for a discussion of Mansome, Spurlock’s new documentary on men’s grooming habits.
Sun Apr 22, 9:30 a.m.
Getting Started with iPad
Come to this workshop to discover the new iPad. Take a look at the beautiful Retina display and the new 5-megapixel iSight camera. Learn to write an email, send a text, create a note, and search the web. Get an overview of iOS 5, the foundation of iPad that includes features like Notification Center, Reminders, and Newsstand. Hear about iCloud, and see how easy it is to sync content from iTunes. Browse the App Store and the iBookstore, find out how to make FaceTime calls, and so much more.
Sun Apr 22, 11:00 a.m.
Just the Basics of Using Your Mac
If you’re an absolute beginner, this workshop is for you. We’ll cover the basics: Turning your Mac on and off, using a mouse or trackpad, browsing the Internet, and so much more.
Sun Apr 22, 1:00 p.m.
Getting Started with iMovie for Mac
iMovie makes it easy to turn your home videos into your all-time favorite films. This workshop walks you through the basics of importing and organizing clips, choosing a theme, and editing your project. You’ll learn how to create a polished look using titles, effects, and transitions; how to add photos and audio; and how to share your movie masterpiece with friends and family. So jump right in — no filmmaking experience needed.
Sun Apr 22, 3:00 p.m.
Getting Started with iCloud
iCloud is a service from Apple that stores your music, photos, apps, and documents — and then wirelessly pushes them to all your devices so you can access your content from anywhere. In this workshop, we’ll show you how easy it is to set up a free iCloud account and keep your devices up to date automatically — no syncing required. Discover why iCloud is the effortless way to manage your content.
Sun Apr 22, 4:00 p.m.
Using Social Media for Your Film
Social media has become a powerful way to market and promote your film. We’ll give a topline overview of the different forms of social media and focus on three leading outlets: Blogging, Facebook, and Twitter. This beginner workshop will give you a filmmaker’s perspective and some how-tos on leveraging these outlets.
Sun Apr 22, 5:00 p.m.
Chris Colfer and Brian Dannelly, Struck by Lightning
Join Golden Globe winner Chris Colfer (Kurt on Glee) and director Brian Dannelly for a discussion of their new coming-of-age comedy, Struck by Lightning. Starring and produced by Colfer, this film tells the story of Carson Phillips (Colfer) who (after being struck and killed by lightning) explains how he blackmailed his classmates into contributing to his literary magazine.
Sun Apr 22, 6:00 p.m.
Chris Kenneally and industry experts, Side by Side
Join director Chris Kenneally and industry experts for a discussion of the documentary Side by Side, produced and presented by Keanu Reeves. The film takes us on a journey through the rise of digital filmmaking — and addresses the aesthetic implications caused by the transition away from traditional film.
Mon Apr 23, 9:00 a.m.
iPhoto for iPad and iPhone
In this workshop, you’ll see how iPhoto for iPad and iPhone gives you everything you love about viewing, editing, and sharing photos with the power and simplicity of Multi-Touch. Discover how to quickly sort through your photos with Smart Browsing, use professional-quality effects, make adjustments right where you need them, and then share your photos in iCloud.
Mon Apr 23, 10:00 a.m.
iPhoto for Mac
See how iPhoto on the Mac makes it easy to find, enhance, and share your entire digital photo collection. In this workshop, we’ll show you how to organize by events, faces, places, and albums. Discover editing tools that make your photos look their best. And get a look at plenty of ways to share them using photo books, slideshows, Facebook, Flickr, and more.
Mon Apr 23, 12:00 p.m.
Basics of Digital Photography
Today’s digital cameras offer endless creative opportunities — if you know how to use them. Whether you’ve recently acquired your first digital camera or have owned one for years and want to become more comfortable with its features, this is the workshop for you.
Mon Apr 23, 1:00 p.m.
Aperture 3
Come to this workshop to get an overview of Aperture 3, the professional photography application that lets you manage, edit, and share your photos in one simple, integrated workflow. You’ll see how easy it is to organize your photo library by projects, people, or places. And we’ll show you how to import images, apply adjustments, create prints and photo books, and more.
Mon Apr 23, 2:00 p.m.
GarageBand Movie Scoring
Learn how to use GarageBand — not only for composing and recording music, but also for creating soundtracks for your iMovie projects. No music or moviemaking experience required.
Mon Apr 23, 6:00 p.m.
Frédéric Jardin, Sleepless Night
Join filmmaker Frédéric Jardin for a discussion of his film Sleepless Night. It’s the story of a botched drug heist with dangerous implications, as one of the drug carriers escapes after stabbing the robbers and seeing their faces. The robbers are then left in possession of the drugs, which belong to a mob boss who will do anything to retrieve his property.
Tue Apr 24, 9:30 a.m.
Going Further with iPad
You’ve mastered the basics of iPad and you’re ready for more. Hear about some of the top features of iOS 5, as well as the benefits of using iCloud across multiple devices. Learn how to keep your email, contacts, and calendars up to date and organized. Discover iWork, iMovie, GarageBand, and iPhoto — all developed from the ground up for iPad and available on the App Store. And see how AirPlay can wirelessly stream all the great 1080p HD content on your iPad to your HDTV through the new Apple TV.
Tue Apr 24, 11:00 a.m.
iTunes
At this workshop, we’ll show you how to use iTunes to import and organize your music and create playlists — or let Genius do it for you. We’ll explore the iTunes Store, where you can buy and download music, movies, apps, and more. You’ll learn how to push music automatically to all your devices using iCloud. And we’ll introduce you to iTunes Match, a new service that stores all your music with iCloud — even songs you’ve imported from CDs.
Tue Apr 24, 12:00 p.m.
GarageBand Movie Scoring
Learn how to use GarageBand — not only for composing and recording music, but also for creating and recording soundtracks for your iMovie projects. No music or moviemaking experience required.
Tue Apr 24, 12:00 p.m.
GarageBand Movie Scoring
Learn how to use GarageBand — not only for composing and recording music, but also for creating soundtracks for your iMovie projects. No music or moviemaking experience required.
Tue Apr 24, 1:00 p.m.
Basics of Digital Audio
Learn the ins and outs of digital audio production, from identifying what hardware and software you need to understanding how digital recording actually works. See how to get the most out of your recording by using effects like reverb, EQ, and compression. Learn the differences between MIDI and live audio. And find out how to get your recordings from your computer onto any friend's iPod.
Tue Apr 24, 2:00 p.m.
Logic Pro for Filmmakers
Logic Pro is a professional application that delivers everything you need to write, record, edit, mix, and even perform the music for your film score. In this workshop, you’ll find out how to score your film with Logic Pro 9.
Tue Apr 24, 6:00 p.m.
Jenna Fischer and Lee Kirk,
The Giant Mechanical Man
Join actor Jenna Fischer (The Office) and director Lee Kirk as they discuss their new film, The Giant Mechanical Man, an offbeat romantic comedy about a silver-painted street performer and the soft-spoken zoo worker who falls for him.
Wed Apr 25, 9:00 a.m.
Going Further with iPhone 4S
In this workshop, we’ll go beyond the basics of iPhone 4S. We’ll take an advanced tour of iCloud, the best way to access your digital life wirelessly — no syncing required. Meet Siri, the intelligent assistant that helps you get things done by listening to your voice. Learn to use the Settings app to customize and control your iPhone. We’ll also browse for books using iBooks, check out iTunes and the App Store, and more.
Wed Apr 25, 10:00 a.m.
Numbers for Mac
Discover Numbers, an innovative, powerful, and intuitive spreadsheet application that lets you do everything from setting up your family budget to completing a lab report to creating detailed financial documents. We’ll show you how Numbers makes it easy to make tables and charts, add data, create formulas, and share your work with colleagues or friends.
Wed Apr 25, 11:00 a.m.
Pages for Mac
Pages is the easiest way to look good in print, whether you’re working from one of many stunning templates or starting from scratch. In this workshop, you’ll learn how to select fonts, format text and images, and add charts and tables. You’ll also get a look at powerful graphics tools that make page layout easy.
Wed Apr 25, 12:00 p.m.
Keynote for Mac
Whether it’s colleagues, clients, teachers, students, or friends you’re trying to impress, a Keynote presentation is a surefire way to do it. This workshop will give you an overview of slideshow basics, including themes, transitions, and animations. And you’ll see a few of the other tools and features in Keynote that will help you keep your audience captivated.
Wed Apr 25, 1:00 p.m.
iWork for Filmmakers
See how to create documents, spreadsheets, and presentations in minutes — whether you’re at home, school, or the office. We’ll introduce you to Pages, Numbers, and Keynote and show you how they work together to make you more productive.
Wed Apr 25, 2:00 p.m.
Using Social Media for Your Film
Social media has become a powerful way to market and promote your film. We’ll give a topline overview of the different forms of social media and focus on three leading outlets: Blogging, Facebook, and Twitter. This beginner workshop will give you a filmmaker’s perspective and some how-tos on leveraging these outlets.
Wed Apr 25, 6:00 p.m.
Andrew Semans, Vinay Singh, Will Rogers, Santino Fontana, and Eléonore Hendricks, Nancy, Please
Join debut director Andrew Semans, producer Vinay Singh, and cast members Will Rogers, Santino Fontana, and Eléonore Hendricks for a discussion of their new film, Nancy, Please. This smart, stunning psychodrama revolves around Paul, who teaches literature at Yale and has just moved in with his longtime girlfriend after finally shedding his casually sinister roommate, Nancy. There’s just one thing: Paul left an item of great importance at his old apartment, Nancy doesn’t want to give it back, and Paul’s life is about to unravel as a result.
Thu Apr 26, 9:30 a.m.
Getting Started with iMovie for Mac
iMovie makes it easy to turn your home videos into your all-time favorite films. This workshop walks you through the basics of importing and organizing clips, choosing a theme, and editing your project. You’ll learn how to create a polished look using titles, effects, and transitions; how to add photos and audio; and how to share your movie masterpiece with friends and family. So jump right in — no filmmaking experience needed.
Thu Apr 26, 11:00 a.m.
Final Cut Pro X
Final Cut Pro X redefines post-production for film and video professionals. Come to this workshop to see the dynamic interface in action. Learn about importing media and discover powerful new ways to organize it. We’ll show you how to assemble clips using the Primary Storyline and how to use some of the basic editing tools. And we’ll present plenty of options for exporting and sharing your media.
Thu Apr 26, 12:00 p.m.
iMovie for iPad, iPhone, and iPod touch
With iMovie, you can shoot video on your iOS devices at up to 1080p, and then it is instantly ready to edit. In this workshop, you’ll learn how fast and fun it is to create storyboards using HD video clips and make Hollywood-style trailers. We’ll show you how to choose themes and add titles, transitions, and soundtracks. You’ll also discover how easy it is to share with an adoring audience.
Thu Apr 26, 1:00 p.m.
Basics of Digital Video
Whether you want to create home movies with your iPhone or commercial films on the set with a professional studio camera, there are crucial steps to getting great images. In this workshop, learn the fundamentals of framing, compression, and resolution, and find out how to distribute your iMovie or Final Cut Pro projects on DVD or YouTube.
Thu Apr 26, 2:00 p.m.
Motion 5
With an updated interface that’s specially designed for Final Cut Pro editors, the new Motion 5 makes every effect special. In this workshop, we’ll walk you through the basics and show you how the single-window interface puts all the tools you need at your fingertips. You’ll learn how to use Smart Templates to create effects, titles, transitions, and more as you edit in Final Cut — and even how to apply special filters and use single-step settings to export your final project.
Thu Apr 26, 6:00 p.m.
Freida Pinto, Trishna
Join actor Freida Pinto (Slumdog Millionaire, Rise of the Planet of the Apes) for a discussion of her Michael Winterbottom–directed drama, Trishna. The film details the tragic relationship between the son of a property developer and the daughter of an auto rickshaw owner. It’s also an adaptation of the Thomas Hardy novel, Tess of the D’Urbervilles.
Fri Apr 27, 9:30 a.m.
Getting Started with iPhone 4S
Discover everything that’s new with iPhone 4S. We’ll show you how to capture every moment with the 8-megapixel camera that also shoots 1080p HD video — and how to edit right on your iPhone. We’ll introduce you to Siri — the intelligent assistant that helps you get things done. You’ll also learn the ins and outs of iMessage, Notification Center, Reminders, and FaceTime. And get a quick overview of iCloud — a new service that stores your music, photos, and documents and wirelessly pushes them to all your devices.
Fri Apr 27, 11:00 a.m.
Getting Started with iPad
Come to this workshop to discover the new iPad. Take a look at the beautiful Retina display and the new 5-megapixel iSight camera. Learn to write an email, send a text, create a note, and search the web. Get an overview of iOS 5, the foundation of iPad that includes features like Notification Center, Reminders, and Newsstand. Hear about iCloud, and see how easy it is to sync content from iTunes. Browse the App Store and the iBookstore, find out how to make FaceTime calls, and so much more.
Fri Apr 27, 12:00 p.m.
Getting Started with iCloud
iCloud is a service from Apple that stores your music, photos, apps, and documents — and then wirelessly pushes them to all your devices so you can access your content from anywhere. In this workshop, we’ll show you how easy it is to set up a free iCloud account and keep your devices up to date automatically — no syncing required. Discover why iCloud is the effortless way to manage your content.
Fri Apr 27, 1:00 p.m.
iLife for Filmmakers
With iLife, Apple’s award-winning suite of digital lifestyle applications, everything a budding filmmaker could want is all in one place — on the Mac. In this workshop, learn how to use your Mac and iLife applications to do everything from editing your film in iMovie to creating soundtracks in GarageBand to organizing and sharing production stills in iPhoto.
Fri Apr 27, 3:00 p.m.
Mac OS X Snow Leopard
Mac OS X Snow Leopard is an even more powerful and refined version of the world’s most advanced operating system which is faster, more reliable, and even easier to use. It offers hundreds of enhancements, out-of-the-box support for Microsoft Exchange, and new core technologies that take advantage of the powerful hardware in a Mac. In this workshop we’ll show you the new and refined features that make Mac OS X better than ever.
Fri Apr 27, 2:00 p.m.
Color Correcting with Final Cut Pro X
In this specialized Final Cut Pro X workshop, we’ll focus on how to harness the power of color grading tools, utilize the single-click controls of Balance Color and Match Color to improve the look of any clip, and make quick work of common corrections with the brand-new Color Board.
Fri Apr 27, 7:00 p.m.
Julie Delpy, 2 Days in New York
Join writer, director, and actor Julie Delpy for a discussion of her new film, 2 Days in New York, the follow-up story to her well-received 2 Days in Paris. We follow Marion (Delpy), now split from Jack and living in New York with their child. Her family decides to visit, and she’s unaware that the cultural differences between her new American boyfriend (Chris Rock), her father, and her sister Rose — added to the stress of her upcoming photo exhibition — will make for an explosive mix.
Sat Apr 28, 9:00 a.m.
Just the Basics of Using Your Mac
If you’re an absolute beginner, this workshop is for you. We’ll cover the basics: Turning your Mac on and off, using a mouse or trackpad, browsing the Internet, and more.
Sat Apr 28, 11:00 a.m.
OS X Lion
Experience OS X Lion, the world’s most advanced desktop operating system — with over 250 amazing new features. In this workshop, we’ll focus on Multi-Touch gestures, full-screen apps, Mission Control, Launchpad, and an all-new version of Mail. You’ll learn how to interact with your Mac in entirely new ways.
Sat Apr 28, 12:00 p.m.
Coordinating Your Movie on a Mac
One challenging aspect of filmmaking is staying organized and keeping your project on track. In this workshop, you’ll learn how to use iCal, Address Book, Mail, and Safari to organize your cast and crew into an efficient filmmaking unit. Whether you’re a small independent filmmaker or the head of a major motion picture studio, a Mac can help you stay focused on your creative vision.
Sat Apr 28, 1:00 p.m.
iMovie for iPad, iPhone, and iPod touch
With iMovie, you can shoot video on your iOS devices at up to 1080p, and then it is instantly ready to edit. In this workshop, you’ll learn how fast and fun it is to create storyboards using HD video clips and make Hollywood-style trailers. We’ll show you how to choose themes and add titles, transitions, and soundtracks. You’ll also discover how easy it is to share with an adoring audience.
Sat Apr 28, 2:00 p.m.
GarageBand for iPad
GarageBand turns your iPad into a recording studio — so you can create, mix, and share your music wherever you are. In this workshop, you’ll learn how to use Touch Instruments — a set of highly expressive musical instruments (including three virtual drum kits) designed for use with the Multi-Touch interface. You’ll also see how easy it is to master Smart Instruments, even if you’ve never played a note before, and learn about many other great tools engineered to help you create the perfect sound.
At the Apple Store, SoHo, we couldn’t be more excited about playing a role in the Tribeca Film Festival for the eighth straight year. We’re hosting a variety of events and workshops to help you become a better filmmaker. During our What’s New in Filmmaking series, you’ll hear from industry insiders on a range of topics and trends — from location scouting and lighting techniques to promoting your movie with live webcasts and social media. Below, you’ll find the complete schedule of free workshops and events you can attend from April 20 through April 28.
9 a.m.
10 a.m.
11 a.m.
12 p.m.
1 p.m.
2 p.m.
3 p.m.
4 p.m.
5 p.m.
6 p.m.
7 p.m.
8 p.m.
April 20
Friday |
April 21
Saturday |
April 22
Sunday |
April 23
Monday |
April 24
Tuesday |
April 25
Wednesday |
April 26
Thursday |
April 27
Friday |
April 28
Saturday |
| Getting Started with a Mac |
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Getting Started with a Mac |
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| Getting Started with a Mac |
Just the Basics of Using Your Mac |
iPhoto for Mac |
iTunes |
OS X Lion |
Getting Started with iMovie for Mac |
Getting Started with a Mac |
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| Getting Started with iPad, iPhone, and iPod touch |
OS X Lion |
Getting Started with iPad, iPhone, and iPod touch |
GarageBand for iPad |
Coordinating Your Movie on a Mac |
Final Cut Pro X |
Getting Started with iPad, iPhone, and iPod touch |
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| Say Hello to Siri |
Apple TV |
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Say Hello to Siri |
| Going Further with iPad, iPhone, and iPod touch |
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Coordinating Your Movie on a Mac |
iMovie for iPad, iPhone, and iPod touch |
Logic Pro for Filmmakers |
Bento for Filmmakers |
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iLife for Filmmakers |
| iLife for Filmmakers |
Motion 5 |
Getting Started with iPad, iPhone, and iPod touch |
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| iMovie for iPad, iPhone, and iPod touch |
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Getting Started with iMovie for Mac |
Podcasting for Filmmakers |
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iWork for Filmmakers |
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Getting Started with iMovie for Mac |
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| Podcasting for Filmmakers |
GarageBand Movie Scoring |
iMovie for iPad, iPhone, and iPod touch |
iMovie for iPad, iPhone, and iPod touch |
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iWork for Filmmakers |
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| Location Scouting Event with Nick Carr |
Lighting Your Film with Daniel Choy Boyar |
Final Cut Pro X with Yan Shvalb |
Effective Storytelling with Diana Weynand |
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Fri Apr 20, 9:00 a.m.
Getting Started with a Mac
Got a new Mac? Thinking about getting one? Learn how easy it is to use a Mac at this workshop. Get the basics on setting up your new Mac and connecting devices. Watch a tour of the desktop and learn about Finder. See how simple it is to get organized with Calendar and Contacts and keep in touch using FaceTime for Mac. We’ll also show you how to browse the web, send email, shop the Mac App Store, and more.
Fri Apr 20, 11:30 a.m.
Getting Started with iPad, iPhone, and iPod touch
Come to this workshop if you’re just getting to know your iPad, iPhone, or iPod touch. We’ll introduce you to iOS 5 and iCloud. (iPhone users will also meet Siri — the intelligent assistant that helps you get things done.) We’ll cover how to sync media from your computer using iTunes, and explore Maps to see how your device knows exactly where you are — even if you don’t. You’ll also learn how to manage photos, use the cameras and FaceTime, watch videos, browse the App Store, and explore the iBooks app. And of course, there’s the Music app — the best way ever to listen to what moves you. Sign-up is required.
Fri Apr 20, 12:30 p.m.
Say Hello to Siri
In this workshop, you’ll learn how to talk to Siri, the digital assistant with personality. Siri on iPhone 4S lets you use your voice to send messages, schedule meetings, place calls, and more. Siri understands what you say, knows what you mean, and even talks back.
Fri Apr 20, 1:00 p.m.
Going Further with iPad, iPhone, and iPod touch
Go beyond the basics with your iPad, iPhone, and iPod touch in this hands-on workshop. Learn about multitasking, push notifications, copy and paste, and pairing Bluetooth devices. Discover great apps for iOS like iBooks, GarageBand, iMovie, and iWork. See how easy it is to print from your device with AirPrint and stream media wirelessly using AirPlay. Sign-up is required.
Fri Apr 20, 2:30 p.m.
iMovie for iPad, iPhone, and iPod touch
With iMovie, you can shoot video on your iOS devices at up to 1080p, and then it is instantly ready to edit. In this workshop, you’ll learn how fast and fun it is to create storyboards using HD video clips and make Hollywood-style trailers. We’ll show you how to choose themes and add titles, transitions, and soundtracks. You’ll also discover how easy it is to share with an adoring audience.
Sat Apr 21, 10:00 a.m.
Getting Started with a Mac
Got a new Mac? Thinking about getting one? Learn how easy it is to use a Mac at this workshop. Get the basics on setting up your new Mac and connecting devices. Watch a tour of the desktop and learn about Finder. See how simple it is to get organized with Calendar and Contacts and keep in touch using FaceTime for Mac. We’ll also show you how to browse the web, send email, shop the Mac App Store, and more.
Sat Apr 21, 12:30 p.m.
Apple TV
Apple TV is small in size but huge on entertainment. Find out how movies, TV shows, photos, and more stream from your iPad, iPhone, or iPod touch, right to your HDTV at 1080p. We’ll show you how to set it up,
navigate the menus, and access all kinds of content — from Netflix and YouTube to your own movies, photos, and music.
Sat Apr 21, 1:30 p.m.
iLife for Filmmakers
With iLife, Apple’s award-winning suite of digital lifestyle applications, everything a budding filmmaker could want is all in one place — on the Mac. In this workshop, learn how to use your Mac and iLife applications to do everything from editing your film in iMovie to creating soundtracks in GarageBand to organizing and sharing production stills in iPhoto.
Sat Apr 21, 3:00 p.m.
Podcasting for Filmmakers
In this introduction to the podcast recording studio in GarageBand, you’ll learn the ins and outs of podcasts — including how to create your own.
Sun Apr 22, 10:00 a.m.
Just the Basics of Using Your Mac
If you’re an absolute beginner, this workshop is for you. We’ll cover the basics: Turning your Mac on and off, using a mouse or trackpad, browsing the Internet, and more.
Sun Apr 22, 11:30 a.m.
OS X Lion
Experience OS X Lion, the world’s most advanced desktop operating system — with over 250 amazing new features. In this workshop, we’ll focus on Multi-Touch gestures, full-screen apps, Mission Control, Launchpad, and an all-new version of Mail. You’ll learn how to interact with your Mac in entirely new ways.
Sun Apr 22, 1:00 p.m.
Coordinating Your Movie on a Mac
One challenging aspect of filmmaking is staying organized and keeping your project on track. In this workshop, you’ll learn how to use iCal, Address Book, Mail, and Safari to organize your cast and crew into an efficient filmmaking unit. Whether you’re a small independent filmmaker or the head of a major motion picture studio, a Mac can help you stay focused on your creative vision.
Sun Apr 22, 2:30 p.m.
Getting Started with iMovie for Mac
iMovie makes it easy to turn your home videos into your all-time favorite films. This workshop walks you through the basics of importing and organizing clips, choosing a theme, and editing your project. You’ll learn how to create a polished look using titles, effects, and transitions; how to add photos and audio; and how to share your movie masterpiece with friends and family. So jump right in — no filmmaking experience needed.
Mon Apr 23, 10:00 a.m.
iPhoto for Mac
See how iPhoto on the Mac makes it easy to find, enhance, and share your entire digital photo collection. In this workshop, we’ll show you how to organize by events, faces, places, and albums. Discover editing tools that make your photos look their best. And get a look at plenty of ways to share them using photo books, slideshows, Facebook, Flickr, and more.
Mon Apr 23, 11:30 a.m.
Getting Started with iPad, iPhone, and iPod touch
Come to this workshop if you’re just getting to know your iPad, iPhone, or iPod touch. We’ll introduce you to iOS 5 and iCloud. (iPhone users will also meet Siri — the intelligent assistant that helps you get things done.) We’ll cover how to sync media from your computer using iTunes, and explore Maps to see how your device knows exactly where you are — even if you don’t. You’ll also learn how to manage photos, use the cameras and FaceTime, watch videos, browse the App Store, and explore the iBooks app. And of course, there’s the Music app — the best way ever to listen to what moves you. Sign-up is required.
Mon Apr 23, 1:00 p.m.
iMovie for iPad, iPhone, and iPod touch
With iMovie, you can shoot video on your iOS devices at up to 1080p, and then it is instantly ready to edit. In this workshop, you’ll learn how fast and fun it is to create storyboards using HD video clips and make Hollywood-style trailers. We’ll show you how to choose themes and add titles, transitions, and soundtracks. You’ll also discover how easy it is to share with an adoring audience.
Mon Apr 23, 2:30 p.m.
Podcasting for Filmmakers
In this introduction to the podcast recording studio in GarageBand, you’ll learn the ins and outs of podcasts — including how to create your own.
Mon Apr 23, 6:00 p.m.
What’s New in Filmmaking
Location Scouting Event with Nick Carr
Location scouting expert Nick Carr has worked on some of Hollywood’s top films, including Spider-Man 3, The Smurfs, and Night at the Museum. He’ll discuss finding locations on a very tight budget, what to do when you can’t find what you’re looking for, and other necessary scouting considerations. Nick will share some of his personal experiences and answer questions.
Tue Apr 24, 10:00 a.m.
iTunes
At this workshop, we’ll show you how to use iTunes to import and organize your music and create playlists — or let Genius do it for you. We’ll explore the iTunes Store, where you can buy and download music, movies, apps, and more. You’ll learn how to push music automatically to all your devices using iCloud. And we’ll introduce you to iTunes Match, a new service that stores all your music with iCloud — even songs you’ve imported from CDs.
Tue Apr 24, 11:30 a.m.
GarageBand for iPad
GarageBand turns your iPad into a recording studio — so you can create, mix, and share your music wherever you are. In this workshop, you’ll learn how to use Touch Instruments — a set of highly expressive musical instruments (including three virtual drum kits) designed for use with the Multi-Touch interface. You’ll also see how easy it is to master Smart Instruments, even if you’ve never played a note before, and learn about many other great tools engineered to help you create the perfect sound.
Tue Apr 24, 1:00 p.m.
Logic Pro for Filmmakers
Logic Pro is a professional application that delivers everything you need to write, record, edit, mix, and even perform the music for your film score. In this workshop, you’ll find out how to score your film with Logic Pro 9.
Tue Apr 24, 3:00 p.m.
GarageBand Movie Scoring
Learn how to use GarageBand — not only for composing and recording music, but also for creating and recording soundtracks for your iMovie projects. No music or moviemaking experience required.
Wed Apr 25, 10:00 a.m.
OS X Lion
Experience OS X Lion, the world’s most advanced desktop operating system — with over 250 amazing new features. In this workshop, we’ll focus on Multi-Touch gestures, full-screen apps, Mission Control, Launchpad, and an all-new version of Mail. You’ll learn how to interact with your Mac in entirely new ways.
Wed Apr 25, 11:30 a.m.
Coordinating Your Movie on a Mac
One challenging aspect of filmmaking is staying organized and keeping your project on track. In this workshop, you’ll learn how to use iCal, Address Book, Mail, and Safari to organize your cast and crew into an efficient filmmaking unit. Whether you’re a small independent filmmaker or the head of a major motion picture studio, a Mac can help you stay focused on your creative vision.
Wed Apr 25, 1:00 p.m.
Bento for Filmmakers
Meet Bento, the personal database from FileMaker that’s as easy to use as your Mac. Bento puts all your important information in one place so you can manage your contacts, coordinate events, track projects, and prioritize tasks faster and easier than ever before.
Wed Apr 25, 2:30 p.m.
iWork for Filmmakers
See how to create documents, spreadsheets, and presentations in minutes — whether you’re at home, school, or the office. We’ll introduce you to Pages, Numbers, and Keynote and show you how they work together to make you more productive.
Wed Apr 25, 6:00 p.m.
What’s New in Filmmaking
Lighting Your Film with Daniel Choy Boyar
Daniel Choy Boyar self-developed his skills for selecting light sources and modifiers, allowing him to aid directors and cinematographers in achieving their visions. He’ll reveal how not only the camera and lens guide lighting decisions but the medium too. Join us at this event to get a glimpse inside the gaffer’s craft, and experience a live lighting demonstration.
Thu Apr 26, 10:00 a.m.
Getting Started with iMovie for Mac
iMovie makes it easy to turn your home videos into your all-time favorite films. This workshop walks you through the basics of importing and organizing clips, choosing a theme, and editing your project. You’ll learn how to create a polished look using titles, effects, and transitions; how to add photos and audio; and how to share your movie masterpiece with friends and family. So jump right in — no filmmaking experience needed.
Thu Apr 26, 11:30 a.m.
Final Cut Pro X
Final Cut Pro X redefines post-production for film and video professionals. Come to this workshop to see the dynamic interface in action. Learn about importing media and discover powerful new ways to organize it. We’ll show you how to assemble clips using the Primary Storyline and how to use some of the other basic editing tools. And we’ll present plenty of options for exporting and sharing your media.
Thu Apr 26, 1:30 p.m.
Motion 5
With an updated interface that’s specially designed for Final Cut Pro editors, the new Motion 5 makes every effect special. In this workshop, we’ll walk you through the basics and show you how the single-window interface puts all the tools you need at your fingertips. You’ll learn how to use Smart Templates to create effects, titles, transitions, and more as you edit in Final Cut — and even how to apply special filters and use single-step settings to export your final project.
Thu Apr 26, 3:00 p.m.
iMovie for iPad, iPhone, and iPod touch
With iMovie, you can shoot video on your iOS devices at up to 1080p, and then it is instantly ready to edit. In this workshop, you’ll learn how fast and fun it is to create storyboards using HD video clips and make Hollywood-style trailers. We’ll show you how to choose themes and add titles, transitions, and soundtracks. You’ll also discover how easy it is to share with an adoring audience.
Thu Apr 26, 6:00 p.m.
What’s New in Filmmaking
Final Cut Pro X with Yan Shvalb
Yan Shvalb studied art at Brooklyn College and developed his chops in the digital arts through commercial work, teaching, and consulting. He specializes in 3D animation, compositing, and nonlinear editing. Join Yan as he delves into advanced workflows with Final Cut Pro X, best practices for editing footage shot with DSLRs, and creating custom effects and graphics for Final Cut Pro X with Motion.
Fri Apr 27, 8:00 a.m.
iWork for iPad Hands-on Business Workshop
The iWork productivity applications that you know and love on the Mac — Keynote, Pages, and Numbers — have been completely redesigned for iPad. In this workshop, we’ll show you how to create great-looking presentations, documents, and spreadsheets. You’ll also learn how to move files to your iPad, import and export Microsoft Office files, and share your work once its complete. Join us for this workshop, and see why Keynote, Pages, and Numbers are the most powerful productivity apps ever built for a mobile device.
Fri Apr 27, 9:00 a.m.
Getting Started with a Mac
Got a new Mac? Thinking about getting one? Learn how easy it is to use a Mac at this workshop. Get the basics on setting up your new Mac and connecting devices. Watch a tour of the desktop and learn about Finder. See how simple it is to get organized with Calendar and Contacts and keep in touch using FaceTime for Mac. We’ll also show you how to browse the web, send email, shop the Mac App Store, and more.
Fri Apr 27, 11:30 a.m.
Getting Started with iPad, iPhone, and iPod touch
Come to this workshop if you’re just getting to know your iPad, iPhone, or iPod touch. We’ll introduce you to iOS 5 and iCloud. (iPhone users will also meet Siri — the intelligent assistant that helps you get things done.) We’ll cover how to sync media from your computer using iTunes, and explore Maps to see how your device knows exactly where you are — even if you don’t. You’ll also learn how to manage photos, use the cameras and FaceTime, watch videos, browse the App Store, and explore the iBooks app. And of course, there’s the Music app — the best way ever to listen to what moves you. Sign-up is required.
Fri Apr 27, 12:30 p.m.
Say Hello to Siri
In this workshop, you’ll learn how to talk to Siri, the digital assistant with personality. Siri on iPhone 4S lets you use your voice to send messages, schedule meetings, place calls, and more. Siri understands what you say, knows what you mean, and even talks back.
Fri Apr 27, 1:00 p.m.
iLife for Filmmakers
With iLife, Apple’s award-winning suite of digital lifestyle applications, everything a budding filmmaker could want is all in one place — on the Mac. In this workshop, learn how to use your Mac and iLife applications to do everything from editing your film in iMovie to creating soundtracks in GarageBand to organizing and sharing production stills in iPhoto.
Fri Apr 27, 2:30 p.m.
Getting Started with iMovie for Mac
iMovie makes it easy to turn your home videos into your all-time favorite films. This workshop walks you through the basics of importing and organizing clips, choosing a theme, and editing your project. You’ll learn how to create a polished look using titles, effects, and transitions; how to add photos and audio; and how to share your movie masterpiece with friends and family. So jump right in — no filmmaking experience needed.
Sat Apr 28, 10:00 a.m.
Getting Started with a Mac
Got a new Mac? Thinking about getting one? Learn how easy it is to use a Mac at this workshop. Get the basics on setting up your new Mac and connecting devices. Watch a tour of the desktop and learn about Finder. See how simple it is to get organized with Calendar and Contacts and keep in touch using FaceTime for Mac. We’ll also show you how to browse the web, send email, shop the Mac App Store, and more.
Sat Apr 28, 1:30 p.m.
Getting Started with iPad, iPhone, and iPod touch
Come to this workshop if you’re just getting to know your iPad, iPhone, or iPod touch. We’ll introduce you to iOS 5 and iCloud. (iPhone users will also meet Siri — the intelligent assistant that helps you get things done.) We’ll cover how to sync media from your computer using iTunes, and explore Maps to see how your device knows exactly where you are — even if you don’t. You’ll also learn how to manage photos, use the cameras and FaceTime, watch videos, browse the App Store, and explore the iBooks app. And of course, there’s the Music app — the best way ever to listen to what moves you. Sign-up is required.
Sat Apr 28, 3:00 p.m.
iMovie for iPad, iPhone, and iPod touch
With iMovie, you can shoot video on your iOS devices at up to 1080p, and then it is instantly ready to edit. In this workshop, you’ll learn how fast and fun it is to create storyboards using HD video clips and make Hollywood-style trailers. We’ll show you how to choose themes and add titles, transitions, and soundtracks. You’ll also discover how easy it is to share with an adoring audience.
Sat Apr 28, 4:00 p.m.
iWork for Filmmakers
See how to create documents, spreadsheets, and presentations in minutes — whether you’re at home, school, or the office. We’ll introduce you to Pages, Numbers, and Keynote and show you how they work together to make you more productive.
Sat Apr 28, 6:00 p.m.
What’s New in Filmmaking
Effective Storytelling with Diana Weynand
Join acclaimed author/editor/producer Diana Weynand, author of Apple Pro Training Series: Final Cut Pro X, for a discussion on using Final Cut Pro X to tell stories more effectively. Diana will help filmmakers get started with Final Cut Pro X, providing insights on the art and craft of storytelling and sharing tips and tricks for “finding your story” in a mountain of footage.
Space is limited and available on a first-come, first-served basis.
