Apple Store, Upper West Side

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Store Information

Address:

1981 Broadway New York City, NY 10023 (212) 209-3400

Driving Directions & Map
Store hours:
Mon - Sun:
9:00 a.m. - 9:00 p.m.
Shopping tips from the Apple Store

Shopping tips from the Apple Store

  • Tip 1. Shop early. Shop late. The store tends to be busiest in the middle of the day. Shopping early in the morning or late in the evening helps you avoid the crowds.
  • Tip 2. Make an appointment. Test-drive new products and learn all about them by making a Personal Shopping appointment.
  • Tip 3. Check out anywhere. When you use your credit card for purchases, any Specialist or Concierge can check you out on the spot.
  • Tip 4. Don’t be afraid to ask for help. If you have any questions, speak to a Concierge (in the bright orange shirt). The Concierge, your guide to the Apple Retail Store, will always point you in the right direction.

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One to One
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Personal Shopping
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Workshops
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Genius Bar
Genius Bar
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Youth Programs
Youth Programs
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Business
Business
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Featured In-Store

A brand-new way to do your holiday shopping.

A brand-new way to do your holiday shopping.

Reserve an iPod or Mac online today and we'll have it waiting at an Apple Retail Store to pick up and purchase from December 15 to 24.
Reserve now

Apple Youth Workshops

Apple Youth Workshops

Build more than just skills. Free hands-on workshops for families to learn how to compose a song, produce a movie, create a photo album, or make a presentation.
Learn More

New York Philharmonic Musicians

New York Philharmonic Musicians

In celebration of Winter’s Eve, the Apple Store welcomes the New York Philharmonic Principal Brass Quintet for a special live performance. November 30, 7:00 p.m.
Learn More

The new One to One

The new One to One

Get the most out of your new Mac. We'll set you up, teach you the basics, and help you with personal projects.
Learn More

Reserve an iPhone now.

Reserve an iPhone now.

Reserve your new iPhone online now, then come in for expert advice, fast activation, and custom setup.
Get started

Schedule of Workshops and Events

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              Latest In Store

              Works with iPhone: mophie Juice Pack Air

              Works with iPhone: mophie Juice Pack Air

              Learn about adding more portable power to your iPhone 3G/3GS with the mophie Juice Pack Air case and rechargeable battery. Whether you’re out of juice or just want to double your power, attach the mophie Juice Pack Air and keep talking, surfing, and rocking.
              November 23, 3:00 p.m.

              Exploring Adobe Creative Suite 4 Design Premium with Lynn Grillo

              Exploring Adobe Creative Suite 4 Design Premium with Lynn Grillo

              Lynn Grillo from Adobe Systems will be on hand to show you how Adobe Creative Suite 4 Design Premium can dramatically improve your creative workflow and productivity. See why it’s a designer’s dream toolkit for print, web, and mobile publishing.
              December 1, 6:30 p.m.

              Live at the Apple Store: Face the Music, Kaufman Center’s Youth Ensemble

              Live at the Apple Store: Face the Music, Kaufman Center’s Youth Ensemble

              Face the Music—an ensemble of astonishingly talented teenagers— performs the work of today’s most compelling and creative new-music composers. Join the group for a special live performance to find out why Allen Kozinn of the "New York Times" called their Merkin Concert Hall performance a “knockout.”
              December 4, 6:00 p.m.

              Meet the Author: Brooke Shields, "It’s the Best Day Ever, Dad!"

              Meet the Author: Brooke Shields,

              Join actress, model, and best-selling author Brooke Shields as she reads from her latest children’s book, "It’s the Best Day Ever, Dad!" She’ll also take questions from the audience at this fun-filled event for the whole family.
              December 5, 4:00 p.m.

              Meet the App Developer: Tap Tap Revenge

              Meet the App Developer: Tap Tap Revenge

              With more than 15 million downloads, Tap Tap Revenge is one of the most popular games on the App Store. Join us for a discussion by the game’s creators, Tapulous, who’ll talk about developing exclusively for the iPhone and iPod touch. Then take on the competition in a fast- paced Tap Tap Revenge tournament.
              December 12, 4:00 p.m.

              Past Events

              Dave Brubeck: An Evening of Performance and Conversation

              Watch a live Apple Store performance by jazz legend Dave Brubeck. This special evening celebrated the 50th anniversary of his landmark recording, "Time Out." Watch and listen as he performs and also talks about why 1959 was a landmark year in the history of modern jazz recording.
              Watch Video

              Live from SoHo: Sonic Youth

              Watch a live performance by indie rock legends Sonic Youth. Their latest album, The Eternal, features 12 tunes that are a fireworks display of Sonic Youth touchstones, from the primal no-wave attack of its earliest days to the more focused and contemporary explorations of the last five years.
              Watch Video

              Live from SoHo: Santigold

              On February 20 at the Apple Retail Store, SoHo, singer Santi White, better known as Santigold, performed live music from her self-titled debut album. She plays fast and loose while genre mashing dub, punk, and electronics to make music that blurs the lines between the dance floor and the mosh pit.
              Watch Video

              Live from SoHo: The Fray

              On February 3 at The Apple Retail Store, SoHo, The Fray performed songs from their first album, How to Save a Life, and their upcoming new release. The Fray's intimate yet explosive music has enjoyed radio play, a place on the Grey's Anatomy soundtrack, and three GRAMMY nominations.
              Watch Video

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              Sign up for our monthly email and you’ll be among the first to know about the unique free events at your local Apple store. Learn more

              Special Needs

              Universal Access logo

              Apple is committed to providing assistance to its customers with special needs. If you require a sign-language interpreter or other special assistance to attend any of our events, please let us know with reasonable advance notice. Assisted listening devices are available upon request in our Apple Store SoHo theater.

              Work at Apple

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              Take a moment to browse the job opportunities in your local Apple Store.

              Special Offers

              Documents, Spreadsheets, Presentations. The Mac way.

              iWork box

              iWork, Apple's productivity suite, is the easiest way to create great looking documents, spreadsheets and presentations. Purchase an Apple computer and iWork between October 20, 2009, and January 18, 2010, and receive a $30 rebate. Terms and conditions apply.
              Get Rebate Coupon

              The simplest way to stay in sync.

              MobileMe box

              With MobileMe, keep your iPhone, Mac, iPod touch, and even your PC in perfect sync. Purchase an Apple computer and MobileMe between October 20, 2009, and January 18, 2010, and receive a $30 rebate.
              Learn more

              Printer Promotion.

              Printer

              Purchase an Apple computer and a qualifying printer between October 20, 2009, and January 18, 2010, and receive a rebate up to $100.
              Learn more