Every Apple device includes powerful, intuitive apps to help you create, connect, and get things done on Mac, iPad, iPhone, and more.

https://www.apple.com/hk/en/apps/

The App Store gives people around the world a safe and trusted place to discover apps that meet our high standards for privacy, security, and content.

https://www.apple.com/hk/en/app-store/

Over 50 brands worldwide offer products that are compatible with HomeKit and your Apple devices — with more and more on the way.

https://www.apple.com/hk/en/home-app/accessories/

Tap into curricula and resources to help students transform their ideas into apps, whether they’re new to code or already pro developers.

https://www.apple.com/hk/en/education/higher-education/app-development/

The App Store gives developers a safe and trusted platform to build, market, and distribute their apps and grow their business around the world.

https://www.apple.com/hk/en/app-store/developing-for-the-app-store/

Discover why Alexander Reinicke uses Apple technology to create innovative apps that make positive impact.

https://www.apple.com/hk/en/education/college-students/success-stories/reinicke/

Learn how Jia Chen Yee uses Apple developer tools to turn his problem-solving ideas into dynamic, creative apps.

https://www.apple.com/hk/en/education/college-students/success-stories/yee/

Learn how computer science and engineering student Phoom has found a rhythm in creating apps using Swift on Mac.

https://www.apple.com/hk/en/education/college-students/success-stories/chuenchompoo/

The Apple TV app features Apple TV+ and new Release movies.

https://www.apple.com/hk/en/apple-tv-app/

The new Home app is secure and simple to set up, and it unlocks the full potential of your smart home.

https://www.apple.com/hk/en/home-app/

Learn how to integrate Apple Music, App Store, Apple TV, Apple Books, Apple Podcasts, and other content into your marketing programs.

https://www.apple.com/hk/en/working-with-apple-services/

Privacy labels inform you of app privacy practices so you can make better choices. See how apps from Apple handle your data.

https://www.apple.com/hk/en/privacy/labels/

Apple today introduced Apple Watch SE 3, offering advanced health capabilities, an Always-On display, fast charging, and more.

https://www.apple.com/hk/en/newsroom/2025/09/apple-introduces-apple-watch-se-3/

Apple today introduced Apple Watch Series 11, offering the most comprehensive set of health features yet.

https://www.apple.com/hk/en/newsroom/2025/09/apple-debuts-apple-watch-series-11-featuring-groundbreaking-health-insights/

Apple TV+ features critically acclaimed Apple Original shows and movies. Watch on the Apple TV app across devices.

https://www.apple.com/hk/en/apple-tv-plus/

Apple Pay lets you make purchases securely, easily, and privately in millions of stores, in popular apps, and on the web using Safari.

https://www.apple.com/hk/en/apple-pay/

Easily locate your Apple devices, items with an AirTag, compatible third-party products, and friends and family — all with the Find My app.

https://www.apple.com/hk/en/icloud/find-my/

Apple introduced Apple Watch Ultra 3 — the most advanced Apple Watch — now offering even more health, fitness, safety, and connectivity features.

https://www.apple.com/hk/en/newsroom/2025/09/introducing-apple-watch-ultra-3/

Stream tens of millions of songs in Spatial Audio with Dolby Atmos. Available online and offline, always ad-free. Start listening for free today.

https://www.apple.com/hk/en/apple-music/

Apple Watch Ultra 3 is the ultimate sports and adventure watch with a 49mm titanium case and built-in GPS + Cellular.

https://www.apple.com/hk/en/apple-watch-ultra-3/

Apple’s app development curriculum makes it easy for anyone to teach and learn code. Discover free resources and lessons for developing apps in Swift.

https://www.apple.com/hk/en/education/k12/learn-to-code/

Apple Watch Series 11 with new hypertension notifications, sleep score, personalized audible fitness motivation, and up to 24 hrs of battery life.

https://www.apple.com/hk/en/apple-watch-series-11/

Use your iPhone to manage watches for the whole family — even if the kids don’t have an iPhone yet. It’s independence for them, peace of mind for you.

https://www.apple.com/hk/en/apple-watch-for-your-kids/

Apple TV 4K. Our best audio and video quality. Dolby Vision, HDR10+, and Dolby Atmos. Works seamlessly with Apple devices, services, and smart home.

https://www.apple.com/hk/en/apple-tv-4k/

Apple today announced iPhone 17, featuring the new Center Stage front camera, a 48MP Fusion Main camera, and a new 48MP Fusion Ultra Wide camera.

https://www.apple.com/hk/en/newsroom/2025/09/apple-introduces-iphone-17/

Apple today introduced iPhone 17 Pro and iPhone 17 Pro Max with a striking new design that delivers a dramatic leap in performance.

https://www.apple.com/hk/en/newsroom/2025/09/apple-unveils-iphone-17-pro-and-iphone-17-pro-max-the-most-powerful-and-advanced-pro-models-ever/

Phil Schiller is an Apple Fellow, responsible for leading the App Store and Apple Events.

https://www.apple.com/hk/en/leadership/phil-schiller/

Apple Intelligence is for the everyday and it‘s deeply integrated into iPhone, iPad, and Mac with groundbreaking privacy.

https://www.apple.com/hk/en/apple-intelligence/

Apple and Nike have taken our long-running partnership even further with bands designed to minimize waste and reduce our impact on the environment.

https://www.apple.com/hk/en/apple-watch-nike/

Apple Vision Pro is Apple’s first spatial computer. It seamlessly blends digital content with your physical space using revolutionary technology.

https://www.apple.com/hk/en/apple-vision-pro/