iPhone

iPhone 12 and iPhone 12 mini

Blast past fast.

From HK$5,999 before trade-in1

Use AR to see them from every angle.

View in AR

iPhone 12 Pro and iPhone 12 Pro Max

It’s a leap year.

From HK$8,499 before trade‑in1

Use AR to see them from every angle.

View in AR

Which iPhone is right for you?

New iPhone 12 Pro

The ultimate iPhone.

View in AR

Buy

6.1″ or 6.7″

all-screen OLED display2

5G cellular3

A14 Bionic chip

Fastest chip in a
smartphone

Pro camera system

Ultra Wide, Wide, Telephoto

LiDAR Scanner

For Night mode portraits
and next‑level AR

Compatible with MagSafe accessories

New iPhone 12

A total powerhouse.

View in AR

Buy

5.4″ or 6.1″

all-screen OLED display2

5G cellular3

A14 Bionic chip

Fastest chip in a
smartphone

Advanced dual‑camera system

Ultra Wide, Wide

LiDAR Scanner not-available

Compatible with MagSafe accessories

iPhone SE

Lots to love.
Less to spend.

View in AR

Buy

4.7″

LCD display

4G LTE cellular3

A13 Bionic chip

Single-camera system

Wide

LiDAR Scanner not-available

MagSafe not-available

iPhone 11

As amazing as ever.

View in AR

Buy

6.1″

all-screen LCD display2

4G LTE cellular3

A13 Bionic chip

Dual-camera system

Ultra Wide, Wide

LiDAR Scanner not-available

MagSafe not-available

Trade in your smartphone for credit.

With Apple Trade In, you can get credit toward a new iPhone when you trade in an eligible smartphone.4

It’s good for you and the planet.

Learn more

Why Apple is the best place to buy iPhone.

You can pay less with a trade-in, get set up quickly, and chat with a Specialist anytime.

Learn more

Featured accessories

MagSafe

Snap on a magnetic case, wallet, or both. And get faster wireless charging.

AirTag

Attach one to your keys. Slip another in your backpack. Then easily keep track of them in the Find My app.

AirPods

Discover new engraving options for AirPods. Mix emoji, text, and numbers.

Free delivery

Direct to your door. Or pick up available items at an Apple Store.

Learn more

Get help buying

Have a question? Call a Specialist or chat online.
Call 800-908-988.

Contact us

What makes an iPhone an iPhone?

Switch to iPhone

So many reasons. So incredibly easy.

Learn more

Privacy

What you share
should be up to you.

Learn more

Get more out of your iPhone.

Apple TV Plus

Get 1 year of Apple TV+ free
when you buy an iPhone.

Try it free5

Learn moreabout Apple TV Plus

Apple Music

Over 75 million songs. 3 months on us.

Try it free6

Learn more