iPhone

New

Lots to love.
Less to spend.

Starting at HK$3,399.

From HK$2,299 with trade-in.*

Buy

Learn more

iPhone 11

Just the
right

amount
of
everything.

From HK$4,499 with trade-in.*

Buy

Learn more

iPhone 11 Pro

Pro cameras.
Pro display.
Pro performance.

From HK$6,699 with trade-in.*

Buy

Learn more

Which iPhone is right for you?

Compare all iPhone models

iPhone 11 Pro

Starting at HK$8,599

  • Triple-camera system (Ultra Wide, Wide, Telephoto)
  • Up to 20 hours of video playback1
  • Water resistant to a depth of 4 meters for up to 30 minutes2
  • 5.8” or 6.5” Super Retina XDR display3
Buy
Learn more

iPhone 11

Starting at HK$5,999

  • Dual-camera system (Ultra Wide, Wide)
  • Up to 17 hours of video playback1
  • Water resistant to a depth of 2 meters for up to 30 minutes2
  • 6.1” Liquid Retina HD display3
Buy
Learn more

iPhone SE

Starting at HK$3,399

  • Single-camera system
    (Wide)
  • Up to 13 hours of video playback1
  • Water resistant to a depth of 1 meter for up to 30 minutes2
  • 4.7” Retina HD display
Buy
Learn more

iPhone X R

Starting at HK$5,199

  • Single-camera system
    (Wide)
  • Up to 16 hours of video playback1
  • Water resistant to a depth of 1 meter for up to 30 minutes2
  • 6.1” Liquid Retina HD display3
Buy
Learn more

Why Apple is the best place to buy.

Have questions about carriers, payments, or anything else iPhone? Just say the word.

Learn more

iOS 14

Looks brand new.
Feels like home.

See the preview

Featured Accessories

Make them yours.

Personalize your AirPods with free engraving. Only at Apple.

iPhone 11 Pro Leather Case

New

iPhone SE (2nd generation) Silicone Case

AirPods Pro

Shop all iPhone accessories

Free delivery

Direct to your door. Or pick up available items at an Apple Store.

Learn more

Get help buying

Have a question? Call a Specialist or chat online.
Call 800-908-988.

Contact us

What makes an iPhone an iPhone?

Only iPhone

No other phone is like iPhone.

Learn more

Why Switch

Life is easier on iPhone.

Learn more

That’s iPhone.

See all kinds of things iPhone can do

How to shoot on iPhone

We believe that everyone can take great photos. Explore some tips and techniques to help you take even better ones.

Learn more

Get more out of your iPhone.

Apple TV Plus

Get 1 year of Apple TV+ free
when you buy an iPhone.5

Apple Music

60 million songs. 3 months on us.

Try it free6

Learn more