iPhone
Compare iPhone models.
Find the best iPhone for youA giant step for iPhone.
iOS 11 makes iPhone so smart, it learns from you. So capable, it helps you in more personal ways. And so useful, it’s more powerful than ever.
Learn more about iOS 11Trade up to
a new iPhone.
Trade in your current smartphone
and get up to HK$3,400 in credit.*
See Apple products in person at the Apple Store and have all your questions answered.
Visit a StoreGet free shipping direct to your door.
Learn moreHow to shoot on iPhone.
Learn moreCashless made effortless.
Apple Pay lets you make purchases securely, easily, and privately in millions of stores, in popular apps, and on the web using Safari.
Learn moreiCloud
For safekeeping. And easy sharing.
iCloud keeps all your photos, videos, documents, apps, notes, contacts, and more, safe, secure, and accessible. Automatically.
Learn more