iPhone

iPhone 11 Pro

Pro cameras. Pro display. Pro performance.

From HK$5,759 with trade-in.
Available September 20.
Pre-order

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iPhone 11

Just the right amount of everything.

From HK$4,029 with trade-in.
Available September 20.
Pre-order

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iPhone 11 or
iPhone 11 Pro?

Get a quick take on the differences

Which iPhone is right for you?

iPhone 11 Pro

Starting at HK$8,599

  • All-new triple-camera system (Ultra Wide, Wide, Telephoto)
  • Up to 20 hours of video playback1
  • Water resistant to a depth of 4 meters for up to 30 minutes2
  • 5.8” or 6.5” Super Retina XDR display3

iPhone 11

Starting at HK$5,999

  • All-new dual-camera system (Ultra Wide, Wide)
  • Up to 17 hours of video playback1
  • Water resistant to a depth of 2 meters for up to 30 minutes2
  • 6.1” Liquid Retina HD display3

iPhone X R

Starting at HK$5,199

  • Single-camera system
    (Wide)
  • Up to 16 hours of video playback1
  • Water resistant to a depth of 1 meter for up to 30 minutes2
  • 6.1” Liquid Retina HD display3
Buy

iPhone 8

Starting at HK$3,899

  • Single (Wide) or dual-camera system (Wide, Telephoto)
  • Up to 14 hours of video playback1
  • Water resistant to a depth of 1 meter for up to 30 minutes2
  • 4.7” or 5.5” Retina HD display
Buy

Featured Accessories

Apple Watch Series 5

You’ve never seen a watch like this.

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Free delivery

Direct to your door. Or pick up available items at an Apple Store.

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Personal Setup

We’ll show you how to get the most out of your new iPhone, online or in store.

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What makes an iPhone an iPhone?

Only iPhone

No other phone is like iPhone.

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Every iMessage is automatically secured with end-to-end encryption

Get more out of your iPhone.

Apple TV Plus

Watch November 1.

Included for one year when you buy an iPhone.4

Learn more

Apple Music

50 million songs. 1 month on us.

Try it today5

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How to shoot on iPhone

We believe that everyone can take great photos. Explore some tips and techniques to help you take even better ones.

Learn more