iPhone

iPhone XS

Welcome to the big screens.

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Buy iPhone XS

iPhone XR

Brilliant.
In every way.

You can pre-order today and get free delivery.
Or reserve to buy one at an Apple Store near you.*

Available 10.26

Learn more about iPhone Xr

The new generation of iPhone.

Watch the film

Compare iPhone models

Find the iPhone that’s right for you

Trade in an old smartphone for credit toward a new one.

With Apple GiveBack, you can trade in your eligible smartphone and get up to HK$4,300 toward a new iPhone.** It’s good for you and the planet.

See how it works

Free delivery

Get free shipping direct to your door.

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Free Personal Setup. Only at Apple.

We’ll show you how to get the most out of your new iPhone, online or in store.

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iPhone essentials

AirPods

Wireless. Effortless. Magical.

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Buy AirPods

Accessories

Explore cases, headphones, speakers, and more.

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What makes an iPhone an iPhone?

iOS 12

iOS 12 is designed to make your iPhone and iPad experience even faster, more responsive, and more delightful.

Learn more about iOS 12

Augmented Reality

Transform the way you work, learn, play, and connect with almost everything around you.

Learn more about Augmented Reality

Apple Pay

Cashless made effortless.

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iCloud

The best place for all your photos, files, and more.

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Get more out of your iPhone

How to shoot on iPhone

We believe that everyone can take great photos. Explore some tips and techniques to help you take even better ones.

Learn more about How to Shoot on iPhone

Today at Apple

Discover inspiring programs happening every day at Apple.

Learn more about Today at Apple

Apple Music

50 million songs. 3 months on us.†

Start your free trial
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Families

You want to do what’s best for your family. So do we.

Learn more about Families

iPhone for Business

Learn about iPhone in business
Shop for your business