iPhone

iPhone XS

Welcome to the big screens.

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iPhone XR

Brilliant.
In every way.

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The new generation of iPhone.

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Compare iPhone models

Find the iPhone that’s right for you

Trade in an old smartphone for credit toward a new one.

With Apple GiveBack, you can trade in your eligible smartphone and get up to HK$4,090 toward a new iPhone.* It’s good for you and the planet.

See how it works

Free delivery

Get free shipping direct to your door.

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Free Personal Setup. Only at Apple.

We’ll show you how to get the most out of your new iPhone, online or in store.

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iPhone essentials

AirPods

Wireless. Effortless. Magical.

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Accessories

Explore cases, headphones, speakers, and more.

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Gifts for the Season

Together for the holidays.

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What makes an iPhone an iPhone?

iOS 12

iOS 12 is designed to make your iPhone and iPad experience even faster, more responsive, and more delightful.

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Augmented Reality

Transform the way you work, learn, play, and connect with almost everything around you.

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Apple Pay

Cashless made effortless.

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iCloud

The best place for all your photos, files, and more.

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Get more out of your iPhone

How to shoot on iPhone

We believe that everyone can take great photos. Explore some tips and techniques to help you take even better ones.

Learn more about How to Shoot on iPhone

Today at Apple

Discover inspiring programs happening every day at Apple.

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Apple Music

50 million songs. 3 months on us.†

Start your free trial
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Families

You want to do what’s best for your family. So do we.

Learn more about Families

iPhone for Business

Learn about iPhone in business
Shop for your business