iPhone

iPhone X

Say hello to the future.

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iPhone 8

Compare iPhone models.

Find the best iPhone for you

Augmented Reality

A new world all around you.

Transform the way you work, learn, play, and connect with the world around you. iPhone is already built for the next generation of AR apps.

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A giant step for iPhone.

iOS 11 makes iPhone so smart, it learns from you. So capable, it helps you in more personal ways. And so useful, it’s more powerful than ever.

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Turn the smartphone you have into the iPhone you want.

Get up to HK$3,200 toward a new iPhone.* Just trade in your eligible smartphone with Apple GiveBack. It’s good for you and the planet.

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Visit a Store

See Apple products in person at the Apple Store and have all your questions answered.

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Free delivery

Get free shipping direct to your door.

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AirPods

Wireless. Effortless. Magical.

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Accessories

Explore iPhone accessories.

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Guided Tour

Take a tour of iPhone X.

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How to shoot on iPhone.

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Cashless made effortless.

Apple Pay lets you make purchases securely, easily, and privately in many stores, in popular apps, and on the web using Safari.

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Selfies on iPhone X

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iCloud

The best place for all your photos, files, and more.

iCloud is built into every Apple device and keeps your stuff safe, up to date, and available wherever you are.

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