iPhone
Compare iPhone models.
Find the best iPhone for youAugmented Reality
A new world all around you.
Transform the way you work, learn, play, and connect with the world around you. iPhone is already built for the next generation of AR apps.
Learn moreA giant step for iPhone.
iOS 11 makes iPhone so smart, it learns from you. So capable, it helps you in more personal ways. And so useful, it’s more powerful than ever.
Learn more about iOS 11Turn the smartphone you have into the iPhone you want.
Get up to HK$3,200 toward a new iPhone.* Just trade in your eligible smartphone with Apple GiveBack. It’s good for you and the planet.
See how it workSee Apple products in person at the Apple Store and have all your questions answered.
Visit a StoreGet free shipping direct to your door.
Learn moreHow to shoot on iPhone.
Learn moreCashless made effortless.
Apple Pay lets you make purchases securely, easily, and privately in many stores, in popular apps, and on the web using Safari.
Learn moreSelfies on iPhone X
Learn moreiCloud
The best place for all your photos, files, and more.
iCloud is built into every Apple device and keeps your stuff safe, up to date, and available wherever you are.
Learn more