iPhone

iPhone 12 Pro

It’s a leap year.

5G. A14 Bionic. All‑new design. Ceramic Shield.

LiDAR Scanner.
A Pro camera system optimized for
low light — and pushed even further on iPhone 12 Pro Max.

Save the dates.

iPhone 12 Pro

Pre‑order now

Available October 23rd

iPhone 12 Pro Max

Pre-order starting at 9 o'clock p.m. HKT on November 6th

Available November 13th

iPhone 12

Blast past fast.

5G. A14 Bionic. All‑new design.
Ceramic Shield.
Edge‑to‑edge
OLED display. Night mode on every camera.
All in two perfect sizes — including the new iPhone 12 mini.

Save the dates.

iPhone 12

Pre‑order now

Available October 23rd

iPhone 12 mini

Pre-order starting at 9 o'clock p.m. HKT on November 6th

Available November 13th

Which iPhone is right for you?

Compare all iPhone models

iPhone 12 Pro

Starting at HK$8,499

  • 6.1” or 6.7”
    Super Retina 
    XDR display1
  • 5G cellular2
  • A14 Bionic chip
  • Pro camera system
    (Ultra Wide, Wide, Telephoto)
  • LiDAR Scanner for Night mode portraits and next‑level AR
  • Compatible with
    MagSafe accessories
Shop
Learn more

iPhone 12

Starting at HK$5,999

  • 5.4” or 6.1”
    Super Retina 
    XDR display1
  • 5G cellular2
  • A14 Bionic chip
  • Advanced dual‑camera system
    (Ultra Wide, Wide)
  • Not Applicable
  • Compatible with
    MagSafe accessories
Shop
Learn more

iPhone 11

Starting at HK$5,199

  • 6.1”
    Liquid Retina HD display1
  • 4G LTE cellular2
  • A13 Bionic chip
  • Dual-camera system
    (Ultra Wide, Wide)
  • Not Applicable
  • Not Applicable
Buy
Learn more

iPhone SE

Starting at HK$3,399

  • 4.7”
    Retina HD display
  • 4G LTE cellular2
  • A13 Bionic chip
  • Single-camera system
    (Wide)
  • Not Applicable
  • Not Applicable
Buy
Learn more

Trade in your smartphone for credit.

With Apple Trade In, you can get credit toward a new iPhone when you trade in an eligible smartphone.3

It’s good for you and the planet.

Learn more

Why Apple is the best place to buy iPhone.

You can pay less with a trade-in, get set up quickly, and chat with a Specialist anytime.

Learn more

Featured accessories

Available October 23rd

MagSafe

Snap on a magnetic case, wallet, or both. And get faster wireless charging.

AirPods

Make them yours with free engraving. Only at Apple.

Shop all iPhone accessories

Free delivery

Direct to your door. Or pick up available items at an Apple Store.

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Get help buying

Have a question? Call a Specialist or chat online.
Call 800-908-988.

Contact us

What makes an iPhone an iPhone?

Switch to iPhone

So many reasons. So incredibly easy.

Learn more

Privacy

What you share
should be up to you.

Learn more

Get more out of your iPhone.

Apple TV Plus

Get 1 year of Apple TV+ free
when you buy an iPhone.4

Try it free Learn moreabout Apple TV Plus

Apple Music

70 million songs. 3 months on us.

Try it free5

Learn more