Limited time offer ends June 30

Get iPhone XR from HK$4399.*

Stop by an Apple Store and get iPhone XR from HK$4399 or iPhone XS from HK$6499.*

Learn more

iPhone XR

All-screen design. Longest battery life ever in an iPhone.
Fastest performance. Studio-quality photos.

Learn more Buy

iPhone XS

Largest Super Retina display. Fastest performance with A12 Bionic. Most secure facial authentication with Face ID.
Breakthrough dual cameras with Depth Control.

Learn more Buy

Mac Pro

Learn more
 

iOS 13

See the preview
 

iPadOS

See the preview
 

macOS Catalina

See the preview

watchOS 6

More insightful. More delightful.
See the preview
 

Pro Display XDR

Learn more
Take a look at all of the announcements.
Watch the keynote