Apple Watch

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Apple Watch

Unity in bloom.

The new Black Unity watch band and face symbolize the growth and resilience of generations working together for a more equitable world. One where everyone blooms.

Black Unity Sport Band – Unity Bloom

 

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Download the
Unity Bloom watch face

Open this page on your iPhone to
download the Unity Bloom watch face. Requires Apple Watch Series 4 or later running watchOS 10.3,
and iPhone Xs or later and iPhone SE (2nd generation) or later running iOS 17.3.

Download the
Unity Bloom watch face

Add watch face Requires Apple Watch Series 4 or later running watchOS 10.3,
and iPhone Xs or later and iPhone SE (2nd generation) or later running iOS 17.3.

The new Unity Bloom watch band and matching watch face are inspired by the growth and resilience of generations working together to address injustice and dismantle systemic barriers. The flowers all have a handcrafted appearance, as if cut from paper. Together, they serve as emblems of truth, power, and solidarity. The bands have tiny variations from the complex manufacturing process and the inherent qualities of the material, meaning each one is unique. Designed by Black creatives and allies at Apple, this band and watch face are for anyone committed to ending systemic racism and building a more equitable world. One where everyone blooms.

An image of a black colored watch band adorned with a variety of colorful flowers in red, yellow and green.

The new Black Unity Sport Band features a custom, handcrafted floral design.

An image of the watch pin-and-tuck closure design with the message, “Truth. Power. Solidarity.”, etched on the pin.

“Truth. Power. Solidarity.” message with one of four unique flower emblems laser‑etched on the pin‑and‑tuck closure.

Bouquets of joy.

Celebrate Black unity with the Unity Bloom watch face. Whenever you raise your wrist, the flowers fill in with joyful hues.

Choose from single‑bloom or full‑bloom variations with multiple color options.

Bloom. Together.

Show your support with free iOS and iPadOS wallpapers.

An image of an iPad and iPhone displaying the unity bloom floral wallpaper design adorned with a variety of colorful flowers in red, yellow and green.

Four bands.
One purpose.

Shop the full Black Unity Collection — four Special Edition bands celebrating and supporting Black communities around the world.

An image of the Black Unity Sport Band - Unity Bloom

New

Black Unity Sport Band – Unity Bloom

 

Buy
An image of the Black Unity Sport Loop

Black Unity Sport Loop

 

Buy
An image of the Black Unity Braided Solo Loop

Black Unity Braided Solo Loop

 

Buy
An image of the Black Unity Sport Band

Black Unity Sport Band

 

Buy

Apple Watch Series 9

Smarter. Brighter. Mightier.

 

Apple Watch Ultra 2

Next level adventure.

 

Apple Watch SE

A great deal to love.

 

Carbon Neutral

A first for Apple Watch.
And Apple.

Which Apple Watch
is right for you?

 

Apple Watch
SE

All the
essentials.
Light on price.

44mm or 40mm
aluminum case size

Carbon neutral
combinations available1

Retina display
Up to 1000 nits

S8 SiP

 

Siri

Find iPhone

 

 

High and low heart
rate notifications

Irregular rhythm
notifications2

Low cardio
fitness notifications

 

Cycle Tracking3

Emergency SOS4

International
emergency calling5

Fall Detection and
Crash Detection4

 

50m Water resistant

Swimproof6

 

 

GPS

Available cellular
connectivity7

Supports Family Setup
(GPS + Cellular models)
Connect family members
who don’t have an iPhone
8

Up to 18 hours9

Low Power Mode

 

New

Apple Watch
Series 9

Powerful sensors,
advanced health features.

45mm or 41mm
aluminum or stainless
steel case size

Carbon neutral
combinations available1

Always-On Retina display
Up to 2000 nits

S9 SiP

Double tap gesture

Faster on-device Siri21

Precision Finding
for iPhone

Blood Oxygen app10

ECG app11

High and low heart
rate notifications

Irregular rhythm
notifications2

Low cardio
fitness notifications

Temperature sensing12

Cycle Tracking
with retrospective
ovulation estimates3

Emergency SOS4

International
emergency calling5

Fall Detection and
Crash Detection4

 

50m Water resistant

Swimproof13

 

 

GPS

Available cellular
connectivity7

Supports Family Setup
(GPS + Cellular models)
Connect family members
who don’t have an iPhone
8

Up to 18 hours14

Up to 36 hours in
Low Power Mode14

Fast charging15

New

Apple Watch
Ultra 2

The most rugged
and capable.

49mm titanium
case size

Carbon neutral
combinations available1

Always-On Retina display
Up to 3000 nits

S9 SiP

Double tap gesture

Faster on-device Siri21

Precision Finding
for iPhone

Blood Oxygen app10

ECG app11

High and low heart
rate notifications

Irregular rhythm
notifications2

Low cardio
fitness notifications

Temperature sensing12

Cycle Tracking
with retrospective
ovulation estimates3

Emergency SOS4

International
emergency calling5

Fall Detection and
Crash Detection4

Siren

100m Water resistant

Swimproof16

High-speed water sports

Recreational dive to 40m

Precision
dual-frequency GPS

Cellular
connectivity7

Supports Family Setup
(GPS + Cellular models)
Connect family members
who don’t have an iPhone
8

Up to 36 hours17

Up to 72 hours in
Low Power Mode17

Fast charging18

Compare all models Shop Apple Watch

Family Setup

Your family joined
at the wrist.

Now family members who don’t have an iPhone can stay in touch with Apple Watch.

Family Setup

Family Setup Modal

With Family Setup, everyone in the family, like your kids and older adults, can have an Apple Watch. Even those who don’t have their own iPhone yet. It’s all the connectivity, wellness, and safety features you love, for everyone you love. Fun and independence for them. Peace of mind for you.

Pairing is caring.

Family Setup lets you pair watches for your children and older family members to your iPhone. Everyone gets their own phone number, and you can manage each watch using the Apple Watch app on your iPhone.

A great call
for kids.

With Family Setup, kids get to experience many of the capabilities of Apple Watch. They can stay in touch with the people you approve, by calling and texting. And have fun streaming music, downloading apps, and paying for stuff with Apple Cash Family. You can also schedule Schooltime to limit Apple Watch features when they need to focus. Even the Activity rings have been rethought to better reflect how they exercise — tracking Move minutes instead of active calories. And with location sharing, you’ll get alerts when kids get home or aren’t where they’re expected to be.

A smart call for
older adults.

Apple Watch can open up a whole new world for older family members. They get the same connectivity benefits of Apple Watch, like calling, texting, and location sharing to stay close to the family. And if they need it, they can make the text larger or bolded.

Safety features.

Apple Watch comes with important safety features like fall detection which can detect if your loved ones have taken a hard fall. If it senses they're immobile, Emergency SOS will connect them with emergency services — even if they haven't signed up for a cellular plan. They can also get help in an emergency — all over the world by simply pressing and holding the side button.

Health features.

Apple Watch can alert family members if it detects unusually high or low heart rates, as well as measure their current heart rate. And all the Activity goals, including Stand hours and Exercise minutes, can be customized to a level that works for older family members.

Get credit toward a new Apple Watch.19

With Apple Trade In, just give us your eligible Apple Watch and get credit for a new one. It’s good for you and the planet.

Find your trade-in value

Apple Watch Studio

Any case. Any band.
Any style you want.

Why Apple Watch

It’s the ultimate device for a healthy life.

Learn more

watchOS 10

Everything you love. Like never before.

Learn more

Apple Watch essentials

Set your watch
to stylish.

Shop the latest bands

Magic runs in the family.

Explore all AirPods models and find the best ones for you.

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Get more out of Apple Watch

Health app

See more of yourself in Health.

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