Shop iPhone

All models.

Take your pick.

iPhone 17 Pro &
iPhone 17 Pro Max

Take a closer look

Take a closer look

Take a closer look

iPhone 16 &
iPhone 16 Plus

Take a closer look

Take a closer look

COMPARE ALL MODELS

Which iPhone is right for you?

Explore iPhone accessories.

Multiple pointy radial shapes with light blue colour radiate outwards

Accessories.

Essentials that pair perfectly with your favorite devices.

Add some special extras.

iPhone picks.

For even more to love.

Explore MagSafe accessories.

Ways to save.

Right here at Apple.

Get HK$1,500–HK$5,750 in credit towards any iPhone 17, iPhone Air or iPhone 17 Pro when you trade in iPhone 13 or higher. Footnote ¹

Only at Apple.

All set for the season.

APPLE SPECIALIST

Find gifts with an Apple Specialist in a store or online.

Get a personalized shopping experience in the Apple Store app.

Get gifts in time for the holidays with free delivery or easy pickup.

APPLE STORE APP

Let them know it’s on the way.

Send a digital gift message that’s easy to schedule, fun to give, and fun to get.

Setup and support.

Our Specialists are here to help.

iPhone and eSIM — an easier and more secure way to connect to your carrier.

Set up your new iPhone with help from a Specialist.

Let us guide you through data transfer, new features, and more in online, one-on-one sessions.

EASY DATA TRANSFER

Access all the iCloud+ storage you need to move everything over to your new iPhone.

Protect your iPhone with unlimited repairs for accidental damage.

QUICK START SETUP

Automatically set up your new iPhone with your current iOS device.

SWITCH TO IPHONE

Switching from Android to iPhone is super simple.

Join us to discover the best of iPhone.

Get started or explore what’s new in free sessions at the Apple Store.

Simple solutions for all the ways you work.

The iPhone experience.

Designed to connect with everything Apple.

Apple Intelligence.
Write, express yourself, and get things done effortlessly.^{Footnote ◊◊}

Discover iOS 26. New look.
Even more magic.

Magically connect to your iPhone.

Get 3 months of Apple TV free when you buy an Apple device. Footnote °

A supereasy way to keep track of your stuff.