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Shop iPhone
All models.
Take your pick.
iPhone 17 Pro &
iPhone 17 Pro Max
Take a closer look
From
HK$9,399
Buy
iPhone Air
Take a closer look
From
HK$8,599
Buy
iPhone 17
Take a closer look
From
HK$6,899
Buy
iPhone 16 &
iPhone 16 Plus
Take a closer look
From
HK$5,999
Buy
iPhone 16e
Take a closer look
From
HK$5,099
Buy
Explore iPhone accessories.
Shopping guides.
Can’t decide? Start here.
COMPARE ALL MODELS
Which iPhone is right for you?
Apple Intelligence.
Write, express yourself, and get things done effortlessly.
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APPLE SPECIALIST
Find gifts with an Apple Specialist in a store or online.
SWITCH TO IPHONE
Switching from Android to iPhone is super simple.
Ways to save.
Right here at Apple.
APPLE TRADE IN
Get HK$1,500–HK$5,750 in credit towards any iPhone 17, iPhone Air or iPhone 17 Pro when you trade in iPhone 13 or higher.
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Accessories.
Essentials that pair perfectly with your favorite devices.
Explore iPhone accessories.
Explore MagSafe accessories.
Setup and support.
Our Specialists are here to help.
ESIM ON IPHONE
iPhone and eSIM — an easier and more secure way to connect to your carrier.
PERSONAL SETUP
Set up your new iPhone with help from a Specialist.
Let us guide you through data transfer, new features, and more in online, one-on-one sessions.
EASY DATA TRANSFER
Access all the iCloud+ storage you need to move everything over to your new iPhone.
APPLECARE+
Protect your iPhone with unlimited repairs for accidental damage.
QUICK START SETUP
Automatically set up your new iPhone with your current iOS device.
SWITCH TO IPHONE
Switching from Android to iPhone is super simple.
TODAY AT APPLE
Join us to discover the best of iPhone.
Get started or explore what’s new in free sessions at the Apple Store.
SMALL BUSINESS
Simple solutions for all the ways you work.
The iPhone experience.
Designed to connect with everything Apple.
Discover iOS 26. New look.
Even more magic.
AIRPODS
Magically connect to your iPhone.
APPLE FITNESS+
Get 3 months of Apple Fitness+ free when you buy an iPhone.
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APPLE TV
Watch new Apple Originals every month
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AIRTAG
A supereasy way to keep track of your stuff.
Special stores.
Get specially designed pricing.
SMALL BUSINESS
From enterprise to small business, we’ll work with you.
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