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The Apple Store difference.
Even more reasons to shop with us.Customize your Mac.
Build it just the way you want. Choose your memory, storage, graphics, even color.
Build it just the way you want. Choose your memory, storage, graphics, even color.
1. Trade-in values vary based on the condition, year, and model of your trade‑in device. Not all devices are eligible for credit. You must be at least 18 years old to be eligible to trade in for credit or for an Apple Store Gift Card. Value of your current device may be applied toward purchase of a new Apple device. Actual value awarded is based on receipt of a qualifying device matching the description provided when estimate was made. Apple or its trade-in partners reserve the right to refuse or limit any Trade In transaction for any reason. More details are available from Apple’s trade-in partners for trade-in and recycling of eligible devices. Additional terms from Apple or Apple’s trade‑in partners shall apply. See apple.com/hk/en/trade-in for more information.
2. Special pricing available to qualified customers. To learn more about how to start qualifying for special pricing, talk to an Apple Specialist in a store or give us a call on 800-908-988.