New

Pre-order MacBook Neo

Available starting March 11.
Limit of two MacBook Neo per customer.

MacBook Neo, Blush, 512GB

MacBook Neo, Indigo, 256GB

MacBook Neo, Indigo, 512GB

MacBook Neo, Blush, 256GB

MacBook Neo, Silver, 256GB

MacBook Neo, Citrus, 256GB

MacBook Neo, Citrus, 512GB

MacBook Neo, Silver, 512GB

Set up your device with one-to-one sessions with a Specialist.

When you buy directly from Apple, you can get help transferring your data and making the most of your new device with our free online Personal Setup sessions.

Learn more about Personal Setup

Your new Mac comes with so much more.

Apple TV

3 free months of original films and series.^{Footnote ①}

Apple Music

3 free months of all your favorite songs — all ad-free.^{Footnote ①}

Students and educators — save on a new Mac.

Get special pricing in the Education Store.

Shop now Students and educators — save on a new Mac.

① New and qualified returning subscribers only. HK$68/month after free trial. Apple TV subscription does not include third-party branded subscription services or content available for rental or purchase in the Apple TV app. Only one offer per Apple Account and only one offer per family if you’re part of a Family Sharing group, regardless of the number of devices that you or your family purchase. This offer is not available if you or your family have previously accepted an Apple TV subscription three months free or one year free offer. Offer good for three months after eligible device is activated. Plan automatically renews until cancelled. Restrictions and other terms apply.

New subscribers only. HK$68/month after trial. Offer is available for new Apple Music subscribers with a new eligible device for a limited time only. Offer redemption for eligible audio devices requires connecting or pairing to an Apple device running the latest iOS or iPadOS. Offer redemption for Apple Watch requires connecting or pairing to an iPhone running the latest iOS. Offer good for three months after eligible device activation. Only one offer per Apple Account, regardless of the number of eligible devices you purchase. Plan automatically renews until cancelled. Restrictions and other terms apply.
② Trade-in service is provided by Apple’s trade-in partners. Trade-in value quotes are estimated only and actual values may be lower than the estimation. Trade-in values vary based on the condition, year, model of your trade‑in device, and the country / district that your trade-in device was originally sold. Not all devices are eligible for credit. You must be at least the age of majority to be eligible to trade in for credit or for an Apple Store Gift Card. Value of your current device may be applied toward purchase of a new Apple device. Actual value awarded is based on receipt of a qualifying device matching the description provided when estimate was made. In-store trade in requires presentation of a valid, government-issued photo ID. Offer may not be available in all stores. Online and in-store trade-in values may vary. Some stores may have additional requirements. Apple’s trade-in partners reserve the right to refuse, cancel, or limit the device (and its quantity) of any trade-in transaction for any reason. More details are available from Apple’s trade-in partners for trade in and recycling of eligible devices. Additional terms from Apple’s trade‑in partners shall apply.
※ AppleCare+ provides unlimited incidents of accidental damage from handling. Each incident is subject to a service fee. Taxes may apply.

1GB = 1 billion bytes and 1TB = 1 trillion bytes; actual formatted capacity less.