With the 2027 software releases coming this fall, Apple is bringing powerful new features to services users.

https://www.apple.com/hk/en/newsroom/2026/06/apple-unveils-innovative-features-and-intelligence-experiences-across-services/

Apple Pay lets you make purchases securely, easily, and privately in millions of stores, in popular apps, and on the web using Safari.

https://www.apple.com/hk/en/apple-pay/

Get them an Apple Store Gift Card so they can get whatever’s on their list. Buy online and send by mail or email.

https://www.apple.com/hk/shop/gift-cards

Apple Pay now supports Octopus card, delivering a new generation of public transport and retail purchase experiences. Now it’s easier than ever to ride trai...

https://www.apple.com/hk/en/apple-pay/octopus/

watchOS has so many features that make Apple Watch the ultimate device for a healthy life. See which ones are available in your region or language.

https://www.apple.com/hk/en/watchos/feature-availability/

Bring the transformational power of Apple technology to your institution. We’ll help you find the right products and services to reach your goals.

https://www.apple.com/hk/en/education/higher-education/how-to-buy/

watchOS 27 with all-new Siri powered by Apple Intelligence and new features for a more responsive and delightful experience.

https://www.apple.com/hk/en/os/watchos/

Apple products, including Apple Intelligence, are designed to protect your privacy, because privacy is a fundamental human right.

https://www.apple.com/hk/en/privacy/

Buy iPhone accessories from Apple, including iPhone cases, Lightning adapters, docks, headphones, speakers and more.

https://www.apple.com/hk/shop/iphone/accessories

Find out why Duke University uses Apple technology to help students, faculty, and staff get around campus safely and securely.

https://www.apple.com/hk/en/education/higher-education/success-stories/duke-university/

Apple products, including Apple Intelligence, are designed to protect your privacy, because privacy is a fundamental human right.

https://www.apple.com/hk/en/privacy/features/

Safari is the world’s fastest browser. Enjoy more third-party extensions, powerful privacy protections, and industry-leading battery life.

https://www.apple.com/hk/en/safari/

Compare features and technical specifications for iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, iPhone 17, iPhone 17e, and many more.

https://www.apple.com/hk/en/iphone/compare/

Apple Watch SE 3 is packed with powerful health, fitness, connectivity, and safety features. Available in two great finishes. All for a great value.

https://www.apple.com/hk/en/apple-watch-se-3/

Use the sitemap to find your way around apple.com. Learn about and shop our products including the iPhone, Mac, iPad, Apple Watch, and more.

https://www.apple.com/hk/en/sitemap/

Apple powers innovation across every part of campus — from cutting-edge research and game-day athletics to daily student and faculty life.

https://www.apple.com/hk/en/education/higher-education/

iOS and iPadOS have so many amazing features. Find out which ones are available on iPhone and iPad in your country or region.

https://www.apple.com/hk/en/ios/feature-availability/

iPhone 17e. Durable Ceramic Shield 2. Long Battery life. 48MP Camera. 256GB storage. A19 chip. iOS 26. Built for Apple Intelligence.

https://www.apple.com/hk/en/iphone-17e/

Easily locate your Apple devices, items with an AirTag, compatible third-party products, and friends and family — all with the Find My app.

https://www.apple.com/hk/en/icloud/find-my/

The App Store gives developers a safe and trusted platform to build, market, and distribute their apps and grow their business around the world.

https://www.apple.com/hk/en/app-store/developing-for-the-app-store/

Next-generation Apple Intelligence and Siri AI bring helpful features to iOS 27, iPadOS 27, macOS Golden Gate, watchOS 27, and visionOS 27.

https://www.apple.com/hk/en/apple-intelligence/

EAR99 iPhone Cases EAR99 iPhone Wallets and Sleeves EAR99 MacBook (Air and Pro) 5A992.c Mac mini 5A992.c Mac Pro 5A992.c Mac Studio 5A992.c Magic Keyboards ...

https://www.apple.com/hk/en/legal/more-resources/gtc.html

View all technical specifications for iPhone 17e.

https://www.apple.com/hk/en/iphone-17e/specs/

View all technical specifications for iPhone Air.

https://www.apple.com/hk/en/iphone-air/specs/

View all technical specifications for iPhone 16 and iPhone 16 Plus.

https://www.apple.com/hk/en/iphone-16/specs/

View all technical specifications for iPhone 17.

https://www.apple.com/hk/en/iphone-17/specs/

View all technical specifications for iPhone 17 Pro and iPhone 17 Pro Max.

https://www.apple.com/hk/en/iphone-17-pro/specs/

Every Apple device includes powerful, intuitive apps to help you create, connect, and get things done on Mac, iPad, iPhone, and more.

https://www.apple.com/hk/en/apps/

Tap to Pay on iPhone enables any business to accept in-person, contactless payments with just an iPhone.

https://www.apple.com/hk/en/business/tap-to-pay-on-iphone/

AirPods TV & Home AirTag Accessories Gift Cards Apple Wallet Apple Wallet Apple Pay Account Account Manage Your Apple Account Apple Store Account iCloud.com...

https://www.apple.com/hk/en/retail/instore-shopping-session/