iPhone 17 Pro. Exceptional performance. New Center Stage front camera. Ultimate pro camera system. Breakthrough battery life. A19 Pro chip.

https://www.apple.com/hk/en/iphone-17-pro/

Apple today introduced iPhone 17 Pro and iPhone 17 Pro Max with a striking new design that delivers a dramatic leap in performance.

https://www.apple.com/hk/en/newsroom/2025/09/apple-unveils-iphone-17-pro-and-iphone-17-pro-max-the-most-powerful-and-advanced-pro-models-ever/

View all technical specifications for iPhone 17 Pro and iPhone 17 Pro Max.

https://www.apple.com/hk/en/iphone-17-pro/specs/

Get HK$250–HK$6,050 off iPhone 17 Pro or iPhone 17 Pro Max when you trade in an iPhone SE (2nd generation) or newer. Buy now with free shipping.

https://www.apple.com/hk/shop/buy-iphone/iphone-17-pro

It’s quick and easy to switch from Android to iPhone. Trade in your smartphone for credit. And transfer your stuff with a few taps.

https://www.apple.com/hk/en/iphone-17-pro/switch/

Compare features and technical specifications for iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, iPhone 17, iPhone 16, iPhone 16e and many more.

https://www.apple.com/hk/en/iphone/compare/

Apple fans can pre-order and upgrade to the groundbreaking iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max starting Friday, September 12.

https://www.apple.com/hk/en/newsroom/2025/09/get-ready-to-discover-the-next-generation-of-iphone-apple-watch-and-airpods/

Apple announces Final Cut Camera 2.0, introducing game-changing support for ProRes RAW and genlock on the all-new iPhone 17 Pro and iPhone 17 Pro Max.

https://www.apple.com/hk/en/newsroom/2025/09/apple-announces-final-cut-camera-2-0/

Apple 2030 is our plan to bring our net emissions to zero through recycled materials, renewable electricity, and lower-carbon transportation.

https://www.apple.com/hk/en/environment/

View our product recycler guides to see how we maximize recovery of resources.

https://www.apple.com/hk/en/recycling/recycler-guides/

Apple Pay now supports Octopus card, delivering a new generation of public transport and retail purchase experiences. Now it’s easier than ever to ride trai...

https://www.apple.com/hk/en/apple-pay/octopus/

Augmented reality on iOS and iPadOS transforms how you work, learn, play, and connect with the world around you. And this is just the beginning.

https://www.apple.com/hk/en/augmented-reality/

Networks, Auto-Brightness, and True Tone were turned off. Testing conducted by Apple in August 2019 using preproduction iPhone 11, iPhone 11 Pro, and iPhone...

https://www.apple.com/hk/en/iphone/battery.html

iOS 26 for iPhone with a new design, more helpful Apple Intelligence, polls and backgrounds in Messages, and features that make every day effortless.

https://www.apple.com/hk/en/os/ios/

With CarPlay, get directions, play music, and more on your car’s built-in display. And use digital car keys to unlock and start your car with iPhone.

https://www.apple.com/hk/en/ios/carplay/

Apple today announced iPhone 17, featuring the new Center Stage front camera, a 48MP Fusion Main camera, and a new 48MP Fusion Ultra Wide camera.

https://www.apple.com/hk/en/newsroom/2025/09/apple-introduces-iphone-17/

Designed for Apple Intelligence. Discover iPhone 17 Pro, iPhone Air, and iPhone 17, along with iPhone 16 and iPhone 16e.

https://www.apple.com/hk/en/iphone/

Enjoy peace of mind for one or all of your products with easy priority support and fast repairs for accidental damage.

https://www.apple.com/hk/en/applecare/

Apple today debuted the all-new iPhone Air, the thinnest iPhone ever made, with pro performance.

https://www.apple.com/hk/en/newsroom/2025/09/introducing-iphone-air-a-powerful-new-iphone-with-a-breakthrough-design/

The ultimate over-ear personal listening experience — in five fresh colors and fast charging with USB-C.

https://www.apple.com/hk/en/airpods-max/

View all technical specifications for AirPods Max.

https://www.apple.com/hk/en/airpods-max/specs/

iPhone 17. Center Stage front camera. Latest-generation Ceramic Shield. 6.3-inch ProMotion display. A19 chip. Five gorgeous colors.

https://www.apple.com/hk/en/iphone-17/

Compare features for AirPods Pro 3, AirPods 4, AirPods 4 with Active Noise Cancellation, and AirPods Max.

https://www.apple.com/hk/en/airpods-4/compare/

Compare features for AirPods Pro 3, AirPods 4, AirPods 4 with Active Noise Cancellation, and AirPods Max.

https://www.apple.com/hk/en/airpods-max/compare/

Compare features for AirPods Pro 3, AirPods 4, AirPods 4 with Active Noise Cancellation, and AirPods Max.

https://www.apple.com/hk/en/airpods/compare/

Compare features for AirPods Pro 3, AirPods 4, AirPods 4 with Active Noise Cancellation, and AirPods Max.

https://www.apple.com/hk/en/airpods-pro/compare/

See the countries and regions that have certified 5G and LTE networks on iPhone including the U.S., Canada, Japan, Germany, China mainland, and more.

https://www.apple.com/hk/en/iphone/cellular/

The thinnest iPhone ever. With the power of the A19 Pro chip inside. The new Center Stage front camera. And Ceramic Shield front and back.

https://www.apple.com/hk/en/iphone-air/

Use the sitemap to find your way around apple.com. Learn about and shop our products including the iPhone, Mac, iPad, Apple Watch, and more.

https://www.apple.com/hk/en/sitemap/

Apple Magic Keyboard, Magic Mouse 2, Magic Trackpad 2. Redesigned to be fully rechargeable and even more of a joy to use.

https://www.apple.com/hk/shop/mac/accessories