Designed for Every Student

A blind student with long blond hair holds an iPhone.

Speak Screen: Dear student, congratulations! You have been accepted into the undergraduate...

The student gasps in excitement. In a living room, a student wearing glasses and using a motorized wheelchair raises his hands.

[EXCITED YELLING]

He smiles widely. Behind him, a woman gapes and presses her palms to her cheeks. In a kitchen, a student with four fingers on each hand sits while a woman stands close to her. They look at a computer. The student screams and shakes her arms excitedly. Behind her, a startled cat leaps to the floor from a stool. On a couch, a student with a blond bob and a septum piercing signs in American Sign Language.

Student with blond bob: [ASL] I’m going to college!

Back in the living room, the woman wraps her arms around the student using a motorized wheelchair, who closes his eyes and smiles.

Student using motorized wheelchair: I got into college.

[LIVELY POP ROCK PLAYS]

In Settings on an iPhone, a user taps Accessibility.

Lyrics: One!

Another person uses Magnifier on iPhone. The numeral 2 appears on their screen.

Lyrics: Two!

Another person types numbers on their iPhone screen using Braille Screen Input. Their fingers move in time to the lyrics, which appear on their screen in Notes.

Lyrics: One! Two! Three! Four!

A person wearing sneakers uses a white cane across a brick path in a collegiate quad.

VoiceOver: Starting route to lecture hall.

The blind student with long blond hair is revealed to be the person walking. She uses the white cane in one hand and holds iPhone in the other. She listens for walking directions and sings as students pass her by.

Blind student with long blond hair: [SINGING] I’m not remarkable. I’m just finding my way.

VoiceOver: Turn left.

Blind student with long blond hair: [SINGING] It’s not a walk in the park. But, baby, I got the grades.

A student without arms and wearing a sweater-vest sits in a dark, crowded lecture hall. In unison, the students around her pull out their Mac computers. All the students open their laptops at the same time.

Student without arms: [SINGING] Don’t wanna be admired. I’m not your inspiration.

The student without arms opens her laptop with her bare feet, then types with her toes. Elsewhere in the lecture hall, a student wearing many rings on her fingers types on her Mac. An iPhone is mounted atop her Mac, its front lenses pointed to the front of the hall. In unison, the students in the hall stop typing and raise their hands from their Mac computers. Their fingers spread before them, signing “inspired” in ASL, then return to the keyboards.

Student wearing rings: [SINGING] If you wanna be inspired, there’s a library down the hall.

The student wearing rings points away with her thumb. In the Magnifier app on Mac, an image of the chalkboard at the front of the lecture hall appears. She zooms in on the image, enlarging the handwritten text.

[WHISTLE BLOWING]

In a gymnasium, the blind student with long blond hair sits on bleachers. Before her, athletes jog across the floor. One dribbles a basketball.

Blind student with long blond hair: [SINGING] Have you noticed admiration sometimes smells a bit like pity?

A basketball player with one arm starts a Basketball workout with AssistiveTouch on her Apple Watch by making a fist and releasing it.

[START WORKOUT CHIME]

Student athletes play basketball. The basketball player with one arm shoots a basketball. She punches the air in frustration, and her long red hair waves across her shoulders.

Basketball player with one arm: [SINGING] I can be strong. I get stuff wrong. [GROANS] And I don’t always talk so pretty.

In a lab, students in white lab coats move in choreographed gestures. A blind student in a lab coat uses a refreshable braille display attached to an iPad.

Blind student in a lab coat: [SINGING] I’m not remarkable. Not heroic or brave.

Using Braille Access, he types out a mathematical equation.

Blind student in a lab coat: [SINGING] I’ve got no superpowers. I can’t even do this stupid equation!

The students in the lab shake their heads, pull their hair, and toss paper into the air.

[SCREAMING]

[PAPER RUSTLING]

In an art studio, the student without arms and wearing a sweater-vest grabs an Apple Pencil with her toes. Holding the Apple Pencil with her toes, she draws on an iPad propped on an easel.

Student without arms: [SINGING] I’m not remarkable. And neither are you.

Student ensemble: [SINGING] And neither are you!

A nude model, partially obscured by a potted plant, poses in the center of the art studio. He faces away from the student without arms. Students in the room lean over their easels to look at him.

Student without arms: [SINGING] We all have toes.

Student ensemble: [SINGING] How weird are toes!

Student without arms: [SINGING] We all look funny in the nude.

In the AssistiveTouch menu, the student without arms taps Pinch, then drags a point on her iPad to zoom out. A sketch of the nude model appears on her iPad. Outside a dorm at night, two students look up.

Student outside: [YELLING] Sophia!

Student ensemble: [SINGING] I’ve got a face. I’ve got a place. I’ve got a life. I’ve got a name.

Upstairs in the dorm, a deaf student dances in place at a desk and signs the lyrics in ASL. Her image is reflected in a mirror.

Student outside: [YELLING] Sophia!

On the deaf student’s iPhone, a Name Recognition alert appears.

[BUZZING]

Her screen reads, “Name Recognition recognized a sound that may be Sophia.” Now at the window, the deaf student waves to her friends below. In a locker room, students surround the student wearing glasses and using a motorized wheelchair. Beside him, one student wears a mascot costume and another holds a trophy. The student using the motorized wheelchair sweeps his hands to the beat of the song.

Student using motorized wheelchair: [SINGING] And I need stuff. And you need stuff. And all our stuff is not the same.

The students form a tunnel with items in their hands: a skateboard, cymbals, a tennis racket, a Mac, a helmet, and pom-poms. At the end of the tunnel, a student sits on a bench and extends his prosthetic leg with a sneaker. In a library, a student with a mustache uses Magnifier on his Mac to read a book on a table. He uses Accessibility Reader to turn the book image into readable text, then changes the background from gray to yellow. The text sharpens. Across the table from him, a student in a backward baseball cap rests his head on his hand.

Student with cap: [SINGING] And some days, I get so tired.

Student with mustache: [SINGING] She gets grumpy.

Student with cap: [SINGING] He gets bossy.

Blind student with long blond hair: [SINGING] Yeah, well, I have a special need. I call it... “coffee.”

The blind student with long blond hair wears AirPods Max around her neck. She shrugs, then extends her hand. Another student places a cup of coffee in her hand. Now, all the students in the library hold coffee cups and bounce energetically in their seats.

[RATTLING]

[PIANO INTERLUDE]

In a sunny classroom, the deaf student from the dorm uses Live Captions on an iPad. The screen reads, “Listening…” A blind student plays piano. His reflection appears on the sleek, black instrument. A white cane rests against the piano. Light from a window beside him pools on the piano. The blind student rocks to the melody.

Pianist: [SINGING] Do I have to be remarkable? I’m just having a try. I’m not fragile or indestructible. And, like everyone, I sometimes cry.

[MUSIC INTENSIFIES]

Pianist and student ensemble: [SINGING] And I’m not like the rest. But then the rest of you aren’t like the rest either.

Behind the pianist, dancers perform: A dancer with one leg using a forearm crutch does a pirouette; a dancer with long blond hair twirls; a dancer in a turtleneck and using a wheelchair spins. Students observe the performances from seats. One student uses Live Captions on their iPad, and lyrics appear in time to the music. The dancer with one leg leaps into the air and taps their foot with their hand. Now, at a house party, a student in a jean jacket dips a student in a silver-collared shirt using a motorized wheelchair.

Student in silver-collared shirt: [SINGING] I’m not a saint. I’m not a sinner.

She clings to the other student’s neck, then pulls him in for a kiss. A crowd dances around them. A student with limb differences and wearing a beanie and glasses tosses a ping-pong ball across a table. It bounces away from arranged plastic cups.

Student with limb differences: [SINGING] I’m not a loser. I’m not a winner.

The students around him raise their hands in the air and shout. The student wearing rings dances with a group on a staircase. A student without forearms with his hair in braids plays a drum to the beat using drumsticks attached to his upper arms.

Student wearing rings: [SINGING] I’m not more and I’m not less... I’m just your average human mess!

Using an iPhone, a student adjusts the volume of the Hearing Aid feature on their AirPods Pro.

[CHEERING AND CHANTING INCREASE IN VOLUME]

Confetti falls in the house party. Students jump up and down and bob their heads. The next morning, the students, asleep in a pile, wake in a daze. The student with limb differences sits up, his glasses now crooked.

Student ensemble: [SINGING] I’m not remarkable.

Student with limb differences: [SINGING] And neither are you.

The student with four fingers on each hand dances a choreographed dance in a group. They point forward, step from side to side in a wide stance, then halo their arms and slap their thighs.

Student ensemble: [SINGING] I’m not remarkable.

Student with four fingers: [SINGING] And neither are you!

Student ensemble: [SINGING] Neither am I!

A row of students sits in a columned walkway. In unison, they each kick out a leg.

Student ensemble: [SINGING] We’ve all got toes.

A student at the end of the row raises her prosthetic leg and a cheetah-print sandal.

Student with a prosthetic leg: Hold on, I don’t...

Student ensemble: [SINGING] We all look gorgeous in the nude.

A student without hands and legs poses for a selfie with friends.

Student without hands and legs: Tap Take Picture.

[CAMERA SHUTTER]

Student ensemble: [SINGING] I’ve got a face. I’ve got a place. I’ve got a life. I’ve got a name.

Now outside, before a large brick building, the student with a blond bob and septum piercing dances in a group of students wearing blue graduation caps and gowns. All together, they sign the lyrics in ASL.

Student ensemble: [SINGING] And I need stuff. And you need stuff. And all our stuff is not the same.

Dancing students dash before them to the plaza. The dancer with one leg leaps into the air. A student dances across the plaza, waving a Mac. Three students skip into the air. Beside them, a marching band plays. Students using wheelchairs dance at the front.

Student ensemble: [SINGING] And we will strive. And we will fail. And we’ll get hurt. But we’ll prevail.

A montage plays. The student with a blond bob and the deaf student from the dorm sign the lyrics in ASL and dance. The drummer without forearms, now in a marching band uniform, taps his drumsticks on a drum.

Student ensemble: [SINGING] And it’ll be joyous. And it’ll suck. And I’ll be lonely. And I’ll be loved.

The blind pianist continues to play. The student wearing rings laughs in the lecture hall. The drummer dances at the house party, his drumsticks raised in the air.

Student ensemble: [SINGING] And on the way, we will discover we’re not the same, but we’re not the other. There’s a life out there that I refuse to miss.

The student in the locker room using a motorized wheelchair clenches his fists and mouths the lyrics. Back in the plaza, all the students dance together.

Student ensemble: [SINGING] I’m only remarkable because everybody is.

The students pose. Students throw basketballs in the air, then catch them.

[CHEERING]

The students smile, then disperse.

[CLATTERING]

Titles: Designed for every student.

The Apple logo.