PRESS RELEASE 09 September 2009

Apple Premieres iTunes 9

Featuring Home Sharing, Genius Mixes & Improved Syncing

SAN FRANCISCO—September 9, 2009—Apple® today introduced iTunes® 9, the latest version of the world’s most popular software application to purchase, manage and play media, packed with innovative features such as, Home Sharing and Genius Mixes, as well as a redesigned store and improved syncing. iTunes 9 makes it easier than ever to discover, preview and enjoy your music, movies, TV shows, and apps for iPhone™ and iPod touch® from Apple’s revolutionary App Store. Plus, Home Sharing now lets you easily transfer songs, movies and TV shows to other computers in your home.
“iTunes 9 is a great iTunes release, with innovative features that make using iTunes better than ever and iTunes content richer than ever,” said Steve Jobs, Apple’s CEO.
iTunes 9 also introduces Home Sharing, which lets you easily transfer music among up to five authorized computers in your home. Family members can now view up to five iTunes libraries on their home network, see only the portion of these libraries they don’t already have, import their favorite content directly to their own libraries, and automatically add new purchases from other computers into their library.
The incredibly popular Genius feature gets even better with Genius Mixes which are created using the results of over 27 million music libraries with over 54 billion songs that have been submitted and analyzed by Genius. The new Genius Mixes feature is like having a “Genius” DJ that automatically generates up to 12 endless mixes of songs from your iTunes library that go great together.
With improved syncing in iTunes 9 and iPhone OS 3.1, you can now organize your iPhone apps right in iTunes and they will automatically appear on your iPhone with the same layout. Plus, syncing music, photos, movies and TV shows is easier than ever with the added ability to sync music by artist and genre and sync photos by Events and Faces.
iTunes 9 is available immediately as a free download at www.apple.com/hk/en/itunes/download/
Press Contacts:
Jill Tan
Apple Asia Limited
Email: jill.tan@apple.com
Tel: (852) 2506-8888
Apple Asia’s home page on the World Wide Web: https://www.apple.com/asia
Apple Hong Kong’s home page on the World Wide Web: https://www.apple.com/hk/en
    Copyright © 2009 Apple Inc. All rights reserved. Apple, the Apple logo, Mac, Mac OS, Macintosh, Safari, Cover Flow, iPhone, iPod, iTunes, Leopard, Tiger, FireWire and iMac are trademarks of Apple. Other company and product names may be trademarks of their respective owners.