PRESS RELEASE 2011 年 9 月 22 日

Apple’s First Retail Store in Hong Kong Opens Saturday

HONG KONG—September 22, 2011—Apple’s first store in Hong Kong, the Apple Store® ifc mall, will open Saturday, September 24 at 9 a.m. in the heart of Central, Hong Kong’s premier shopping district. The Apple Store ifc mall offers all the amazing services that have become the hallmark of Apple® retail stores around the world, including the Genius Bar® for advice and tech support. With more than 300 passionate employees, customers can get help and learn everything they need to know about Apple products. The store’s highly trained team includes accomplished musicians, filmmakers and photographers from Hong Kong and around the world.
Apple Store ifc mall offers one of the world’s largest areas for Personal Setup, Apple’s popular free service that helps customers get up and running with their new iPad®, iPhone®, Mac® or iPod® before they leave the store. For customers who buy a Mac direct from Apple, either in the retail store or online, the Apple Store ifc mall offers personal training through Apple’s popular One to One membership for just HK$768. The One to One program includes face-to-face training and creative inspiration to help you take your digital photography, moviemaking, or music skills to the next level. The Apple Store ifc mall also offers free Pro Labs, four-part workshops for aspiring creative pros.
The Apple Store app, now available for the first time in Hong Kong, is the best way to get the most from the Apple Store on the go or at the store. Customers can use this free iPhone app to purchase Apple products, make reservations for workshops or services at an Apple retail store, and even check in for a Genius Bar appointment or One to One session when they arrive at the store.
The Apple Store ifc mall is one of two Apple retail stores opening in Greater China this week. The Apple Store Nanjing East, located on Shanghai’s well-known pedestrian shopping street, will open Friday, September 23 at 9 a.m.
Press Contact:
Yuna Huang
Apple
yuna.huang@apple.com
(8610) 85255786

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