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UPDATE January 26, 2022

Apple spotlights Black voices during Black History Month

Apple Maps and Apple Books displayed on iPhone 13 Pro and the new Apple Watch Black Unity Braided Solo Loop and Unity Lights watch face on Apple Watch Series 7.
Apple invites customers to celebrate Black History Month with a special focus on Black health and wellness through a variety of exclusive content and collections across products and services.
In celebration of Black History Month, Apple is spotlighting Black business and innovation, and amplifying Black voices with a variety of exclusive content and curated collections. Throughout the month, users can listen to special episodes of “The Message” on Apple Music 1 that discuss Black creators’ contributions to culture and the importance of health and wellness in the community; discover new podcasts from Black creators about health, well-being, culture, and history on Apple Podcasts; and much more. Starting today, customers can also enjoy a special edition Unity Lights watch face and order the new Apple Watch Black Unity Braided Solo Loop.

Apple Music

Apple Music is launching a campaign around the theme Music is Healing. Special episodes of “The Message” on Apple Music 1 will feature in-depth conversations between Ebro Darden, Apple Music’s head of Hip-Hop and R&B editorial, and guests. The radio episodes will contextualize contemporary issues around Black health and wellness, and highlight the historical perspective, achievements, and contributions that Black people have made to culture.
Ebro Darden, Apple’s global editorial head of Hip-Hop and R&B.
Apple Music is launching special episodes of “The Message,” featuring Ebro Darden, head of Hip-Hop and R&B editorial, and guests to discuss issues around Black health and wellness, and highlight the historical perspective, achievements, and contributions that Black people have made to culture.

Apple Podcasts

On Apple Podcasts, listeners can browse a vast catalog of shows from Black creators and about Black history, health, well-being, and culture. Apple Podcasts has also invited seven revelatory, would-be history-makers in podcasting to share their critically acclaimed work alongside episodes that inspire them. Listeners in the US can explore curated collections from bestselling author, professor, and social commentator Roxane Gay; food writer, entrepreneur, and founder of Whetstone Magazine Stephen Satterfield; former basketball player and sports TV personality Jay Williams; artist and poet Morgan Harper Nichols; founder of the Well-Read Black Girl reading network Glory Edim; and the founders of the financial literacy and lifestyle brand Earn Your Leisure, Rashad Bilal and Troy Millings.

Apple Watch

Apple is launching a special edition Apple Watch Black Unity Braided Solo Loop and matching Unity Lights watch face inspired by Afrofuturism, a philosophy that explores the Black experience through a narrative of science, technology, and self-empowerment. As part of this launch, Apple is supporting organizations focused on advancing inclusion in science and technology for communities of color through its Racial Equity and Justice Initiative.
Designed by members and allies of the Black creative community at Apple to celebrate Black history and culture, the Apple Watch Black Unity Braided Solo Loop and matching Unity Lights watch face honors generations of Black people across the African diaspora. This design symbolizes a communal belief in the necessity for a more equitable world. The vibrant red and green colors of the Pan-African flag appear like speckled light across the black band.
The band is complemented by the Unity Lights watch face, which is designed using 2D ray tracing, a technology never before implemented for a watch face. Each pixel on the screen simulates the light and shadow falling across it and the movement of the clock hands simultaneously reveal and hide the light, changing dynamically throughout the day. The Unity Lights watch face can be customized to be a full screen or circular dial, and includes a black and white option, tick marks, and up to four complications. iPhone, iPad, and Mac users can also show their support for Black History Month by downloading Afrofuturism-inspired wallpapers available at apple.com.

App Store

The App Store is spotlighting a full range of apps that are enabling Black health and wellness in all areas of life, from financial to physical and mental well-being. Apple’s global editorial team will feature inspiring stories on apps, developers, and influential voices empowering safe environments for Black communities. Among those individuals and apps are Black-owned apps like Irth that provide maternal health resources to Black women; outdoor and nature apps like AllTrails, Merlin Bird ID, and Nike Run Club, that are enabling solidarity among members of the Black community through fitness, nature, and collective self care; three bold content creators who are using Clubhouse, the social audio app, to level the playing field and raise one another up; and games like “Insecure: The Come Up Game” — inspired by the widely celebrated HBO series “Insecure.”
The App Store’s Black History Month spotlight displayed on iPhone 13 Pro.
Users can visit the App Store to discover a full range of apps that are enabling Black health and wellness in all areas of life.

Apple Maps

Apple Maps users can learn about Black history or discover Black-owned businesses through curated Guides. For users interested in expanding their knowledge of Black history, Discover Atlanta features Famous Auburn Avenue Black History Sites, National Park Foundation highlights National Parks that Honor Black History, The Philadelphia Inquirer gives users a way to Discover Philly’s anti-slavery sites, and Tinybeans outlines spots to learn about Black history throughout Los Angeles, New York City, San Diego, Seattle, and Washington, D.C. Maps also helps users support Black-owned businesses with Guides from Complex celebrating Black-Owned Streetwear & Sneaker Stores; EatOkra, featuring food guides from Carla Hall, KJ Kearney, and Pierre Thiam; and The Infatuation highlighting Black-owned restaurants in cities like Chicago, Miami, and Philadelphia.

Apple TV App

The Apple TV app will feature guest-curated collections by prominent Black creators and stars — including Tiffany Haddish, Mekhi Phifer, Natasha Rothwell, Sam Richardson, and more — who’ve shared what they watch to unwind. Viewers can also explore a spectrum of mood-based collections ranging from rest and romance to deep contemplation, as well as collections centered on wellness, spirituality, and faith.
Apple TV Black History Month collections.
Users can watch guest-curated collections by prominent Black creators and stars who’ve shared what they watch to unwind, as well as collections centered on wellness, spirituality, faith, and more.

Shot on iPhone

Apple’s latest Shot on iPhone campaign, “Our Stories,” features portraits and video of four pioneers who are at the nexus of Black history — from an athlete, to a costume designer, a music executive, and a Michelin-starred chef. Each individual shares stories about their inspiration, life’s work, and philosophy.
Pricing and Availability
  • The Black Unity Braided Solo Loop is available now on apple.com and in the Apple Store app, and will be available in select Apple Store locations beginning Tuesday, February 1 for HK$779.
  • The Black Unity Braided Solo Loop is compatible with Apple Watch SE and Apple Watch Series 4 or newer.
  • The Unity Lights watch face will be available today and requires Apple Watch Series 4 or later running watchOS 8.3, and iPhone 6s or later running iOS 15.2.
  • The Apple Watch Black Unity packaging, Apple Store locations, and Apple Store app will feature App Clip functionality for customers to easily download the watch face, or customers can download from apple.com.
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Press Contacts

Marcus Wong

Apple

marcus_wong@apple.com

+852-25068831

Apple Media Helpline

media.hk@apple.com