Easily locate your Apple devices, items with an AirTag, compatible third-party products, and friends and family — all with the Find My app.
iOS 26 for iPhone with a new design, more helpful Apple Intelligence, polls and backgrounds in Messages, and features that make every day effortless.
With CarPlay, get directions, play music, and more on your car’s built-in display. And use digital car keys to unlock and start your car with iPhone.
Compare features and technical specifications for iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, iPhone 17, iPhone 17e, and many more.
View our product recycler guides to see how we maximize recovery of resources.
Apple Pay now supports Octopus card, delivering a new generation of public transport and retail purchase experiences. Now it’s easier than ever to ride trai...
preproduction iPhone 12 mini, iPhone 12, iPhone 12 Pro, and iPhone 12 Pro Max units and software, subscribed to LTE and 5G carrier networks. Video playback ...
Apple 2030 is our plan to cut emissions with recycled materials, renewable energy, lower-carbon transport, and balancing the rest with carbon credits.
View all technical specifications for iPhone 17 Pro and iPhone 17 Pro Max.
iPad mini has an 8.3-inch Liquid Retina display, A17 Pro chip, supports Apple Pencil Pro and Apple Pencil (USB-C) and is built for Apple Intelligence.
Apple introduces Siri AI, a profoundly more capable and personal assistant powered by Apple Intelligence, with personal context, world knowledge, and onscre...
View all technical specifications for iPhone Air.
It’s quick and easy to switch from Android to iPhone. Trade in your smartphone for credit. And transfer your stuff with a few taps.
It’s quick and easy to switch from Android to iPhone. Trade in your smartphone for credit. And transfer your stuff with a few taps.
It’s quick and easy to switch from Android to iPhone. Trade in your smartphone for credit. And transfer your stuff with a few taps.
It’s quick and easy to switch from Android to iPhone. Trade in your smartphone for credit. And transfer your stuff with a few taps.
iPad has an all-screen Liquid Retina display, the A16 chip and four color options. And it supports the Magic Keyboard Folio.
Get HK$250 - HK$5,350 off the new iPad mini when you trade in an iPad Air 3 or newer. And get free delivery or in-store pickup. Buy now at apple.com.
It’s quick and easy to switch from Android to iPhone. Trade in your smartphone for credit. And transfer your stuff with a few taps.
See full technical specifications for iPad Pro — resolution, size, weight, battery life, and storage capacity — for Wi-Fi and Wi-Fi + Cellular models.
See all the technical specifications for iMac with the M4 chip and 24-inch display.
View all technical specifications for iPhone 17.
Get HK$250–HK$5,350 off a new iPad (A16) when you trade in with Apple. Get custom engraving for free, only at Apple. Free delivery and returns.
iPad Pro features the M5 chip with Apple Intelligence, all-day battery life, 11-inch or 13-inch display, Wi-Fi 7, 5G, and Apple Pencil Pro support.
View all technical specifications for iPhone 17e.
Get HK$250–HK$5,350 off a new iPad Pro when you trade in with Apple. Get custom engraving for free, only at Apple. Free delivery and returns.
Every Apple device includes powerful, intuitive apps to help you create, connect, and get things done on Mac, iPad, iPhone, and more.
iPad keyboards provide a great typing experience, full-size keyboard, and durable protection for your iPad.
See all the technical specifications for the 14- and 16-inch MacBook Pro with the M5, M5 Pro, and M5 Max chips.
Compare the MacBook Pro models with other Mac laptops and desktops. And find the one that’s perfect for your life, your work, and your budget.