The redesigned iPad Air and new iPad Pro with Apple silicon are now available.
The App Store gives people around the world a safe and trusted place to discover apps that meet our high standards for privacy, security, and content.
MacBook Pro with M3, M3 Pro, and M3 Max chips. Up to 22 hours of battery life. The world’s best laptop display. Now in a new color: Space Black.
Safari is the world’s fastest browser. Enjoy more third-party extensions, powerful privacy protections, and industry-leading battery life.
Trade in your iPhone, iPad, Mac, Watch or any other device for credit towards a new one, or recycle it responsibly for free with Apple Trade In.
Get HK$200 - HK$2,600 off a new Apple Watch Hermès when you trade in an Apple Watch. 41mm or 45mm Stainless steel case, available with cellular + GPS.
Get HK$200 - HK$2,600 off a new Apple Watch SE when you trade in an Apple Watch. Available with cellular and GPS connectivity. Buy at apple.com.
Get HK$200 - HK$2,600 off a new Apple Watch Ultra 2 when you trade in an Apple Watch. 49mm Titanium case and cellular connectivity. Buy at apple.com.
Get HK$200 - HK$2,600 off a new Apple Watch Series 9 when you trade in an Apple Watch. Available with cellular and GPS connectivity. Buy at apple.com.
Get HK$300–HK$4,200 off a new iPad mini when you trade in with Apple. Get custom engraving for free, only at Apple. Free delivery and returns.
Get a new iPad 10.9-inch in four bold colors. Plus free engraving, free delivery, and returns. Buy now at apple.com.
Explore a range of helpful resources for Final Cut Pro, including third-party plug-ins, books, web tutorials, supported devices, and more.
Get HK$300–HK$4,200 off a new iPad Pro when you trade in with Apple. Get custom engraving for free, only at Apple. Free delivery and returns.
The creators behind Boddle, Run Legends, and Wysa share how they’re empowering people with their cutting-edge apps.
Apple today announced the new MacBook Air with the powerful M3 chip, taking its power-efficient performance and portability to a new level.
Apple announced changes to iOS, Safari, and the App Store impacting developers’ apps in the EU to comply with the DMA.
Apple products have the power and flexibility to help employees be at their most productive, creative, and collaborative anywhere.
Learn how Apple products, services, and apps can power small businesses to collaborate, scale, simplify, and run even better.
SAP, the market leader in enterprise application software, gives employees the choice to work on Mac because Mac unleashes their full potential.
https://www.apple.com/hk/en/business/enterprise/success-stories/tech/sap/
licenses to cover the appropriate number of users and connections. Mail, content, and calendars. iPhone, iPad, and Mac work with Microsoft Exchange, Office ...
https://www.apple.com/hk/en/business/docs/site/Mac_Deployment_Overview.pdf
Business Manager also lets you create Managed Apple IDs for employees using federated authentication with Microsoft Azure AD. This document offers guidance ...
https://www.apple.com/hk/en/business/docs/site/iOS_and_iPadOS_Deployment_Overview.pdf
to deploy iPhone, iPad, iPod touch, Apple TV, and Mac all from one place. Working seamlessly with your mobile device management (MDM) solution, Apple Busine...
https://www.apple.com/hk/en/business/docs/site/Apple_Business_Manager_Getting_Started_Guide.pdf
Apple makes it easy for IT teams to deploy devices, manage configurations, distribute apps and content, and secure corporate data.
See how the power of iPad helps BSH service engineers keep home appliances like Bosch, Siemens, and Thermador running smoothly across Europe.
https://www.apple.com/hk/en/business/enterprise/success-stories/manufacturing/bsh/
See how iPad, Mac and custom apps provide the power, ease, and security to help forward-thinking banks evolve in a rapidly changing world.
https://www.apple.com/hk/en/business/enterprise/success-stories/financial-services/
Read the success stories of how small businesses use Apple technology to optimize and scale seamlessly and securely.
https://www.apple.com/hk/en/business/small-business/success-stories/
Work on all your projects at once with apps that run faster. Finish that email you started on your iPhone, without charging all day. Mac does that.
Discover business apps, and Apple technologies make every one more powerful. Get apps for all sorts of work or think big with custom apps.
Learn how Rituals, a luxury beauty and well-being company, utilized Apple’s ecosystem to create a seamless experience from headquarters to store.
https://www.apple.com/hk/en/business/enterprise/success-stories/retail/rituals/
Learn how Inter simplified security and IT with Mac to help bring banking access to millions through digital tools.
https://www.apple.com/hk/en/business/enterprise/success-stories/financial-services/inter/