Apple announced iPhone 18 Pro and iPhone 18 Pro Max, delivering an advanced pro camera system and improved battery life and performance.

https://www.apple.com/hk/en/newsroom/2026/09/apple-debuts-iphone-18-pro-and-iphone-18-pro-max/

Compare features and technical specifications for iPhone Duo, iPhone 18 Pro, iPhone Air, iPhone 17, iPhone 17e, and many more.

https://www.apple.com/hk/en/iphone/compare/

Get HK$300 – HK$3,100 off a new Apple Watch Series 12 when you trade in an Apple Watch. Learn more at apple.com.

https://www.apple.com/hk/shop/buy-watch/apple-watch

Compare specs for the latest Apple Watch models: Apple Watch Ultra 4, Apple Watch Series 12, and Apple Watch SE 3.

https://www.apple.com/hk/en/watch/compare/

Apple today introduced Apple Watch Series 12, engineered to deliver the most accurate heart rate sensing in a wearable.

https://www.apple.com/hk/en/newsroom/2026/09/introducing-apple-watch-series-12-with-the-all-new-health-sensing-system/

Get HK$300 – HK$3,100 off a new Apple Watch Ultra 4 when you trade in an Apple Watch. Learn more at apple.com.

https://www.apple.com/hk/shop/buy-watch/apple-watch-ultra

Starting Saturday, September 12, customers can pre-order iPhone 18 Pro and iPhone 18 Pro Max.

https://www.apple.com/hk/en/newsroom/2026/09/get-ready-to-experience-iphone-18-pro-the-new-apple-watch-lineup-and-airpods-5/

Get HK$300 – HK$3,100 off a new Apple Watch SE 3 when you trade in an Apple Watch. Buy now at apple.com.

https://www.apple.com/hk/shop/buy-watch/apple-watch-se

Compare features for AirPods Pro 3, AirPods 5, AirPods 5 with Wireless Charging Case, and AirPods Max 2.

https://www.apple.com/hk/en/airpods-5/compare/

Compare features for AirPods Pro 3, AirPods 5, AirPods 5 with Wireless Charging Case, and AirPods Max 2.

https://www.apple.com/hk/en/airpods-pro/compare/

Compare features for AirPods Pro 3, AirPods 5, AirPods 5 with Wireless Charging Case, and AirPods Max 2.

https://www.apple.com/hk/en/airpods/compare/

Compare features for AirPods Pro 3, AirPods 5, AirPods 5 with Wireless Charging Case, and AirPods Max 2.

https://www.apple.com/hk/en/airpods-max/compare/

View all technical specifications for Apple Watch Series 12.

https://www.apple.com/hk/en/apple-watch-series-12/specs/

Apple today introduced Apple Watch Ultra 4, the ultimate sports and adventure watch, now with new health, fitness, and audio intelligence capabilities.

https://www.apple.com/hk/en/newsroom/2026/09/apple-unveils-apple-watch-ultra-4/

View our product recycler guides to see how we maximize recovery of resources.

https://www.apple.com/hk/en/recycling/recycler-guides/

Use the sitemap to find your way around apple.com. Learn about and shop our products including the iPhone, Mac, iPad, Apple Watch, and more.

https://www.apple.com/hk/en/sitemap/

Apple today introduced iPhone Duo, the first foldable iPhone.

https://www.apple.com/hk/en/newsroom/2026/09/apple-unveils-iphone-duo/

Find the best MacBook Pro for you with the M5, M5 Pro, or M5 Max chip. Built for AI. Up to 24 hours of battery life. Liquid Retina XDR display.

https://www.apple.com/hk/en/macbook-pro/

iPhone 17e. Durable Ceramic Shield 2. Long Battery life. 48MP Camera. 256GB storage. A19 chip. iOS 27. Built for Apple Intelligence.

https://www.apple.com/hk/en/iphone-17e/

View all technical specifications for AirPods Pro 3.

https://www.apple.com/hk/en/airpods-pro/specs/

Get HK$300 – HK$3,100 off a stylish new Apple Watch Hermès Series 12 when you trade in an Apple Watch. Learn more at apple.com.

https://www.apple.com/hk/shop/buy-watch/apple-watch-hermes

Apple Watch Ultra 4 is the ultimate running watch, with longer battery life, advanced health and fitness tracking, and Siri AI and audio intelligence.

https://www.apple.com/hk/en/apple-watch-ultra-4/

iPhone 17. Center Stage front camera. Latest-generation Ceramic Shield. 6.3-inch ProMotion display. A19 chip. Five gorgeous colors.

https://www.apple.com/hk/en/iphone-17/

See all the technical specifications for the 14- and 16-inch MacBook Pro with the M5, M5 Pro, and M5 Max chips.

https://www.apple.com/hk/en/macbook-pro/specs/

With the most extensive set of health, fitness, and safety features, there’s no wearable quite like Apple Watch Series 12.

https://www.apple.com/hk/en/apple-watch-series-12/

View all technical specifications for iPhone 16.

https://www.apple.com/hk/en/iphone-16/specs/

View all technical specifications for iPhone 17.

https://www.apple.com/hk/en/iphone-17/specs/

Get HK$300 – HK$3,100 off a new Apple Watch Hermès Ultra 4 when you trade in an Apple Watch. Learn more at apple.com.

https://www.apple.com/hk/shop/buy-watch/apple-watch-hermes-ultra

View all technical specifications for iPhone Air.

https://www.apple.com/hk/en/iphone-air/specs/

Apple 2030 is our plan to cut emissions with recycled materials, renewable energy, lower-carbon transport, and balancing the rest with carbon credits.

https://www.apple.com/hk/en/environment/