Built-in features for a range of cognitive needs can help you streamline tasks and make your day-to-day easier in the ways that work best for you.
AirPods 4. Iconic. Now supersonic. Updated fit for all-day comfort, a transformed audio experience, and the option for Active Noise Cancellation.
We’re continually designing new features and parental controls to help make sure children use their devices in the ways their parents want them to.
A superpowerful chip. A superstar camera. A leap in battery life. A fast 5G connection. A pocket-size 4.7” design. All for HK$3,699.
iPad Pro features the M4 chip, 11-inch or 13-inch Ultra Retina XDR display, Wi-Fi 6E, 5G, and support for Apple Pencil Pro.
macOS Sequoia brings effortless window tiling, web browsing with fewer distractions, new iPhone Mirroring, and support for Apple Intelligence.
iOS 18 makes iPhone even more personal, with deeper customization, new ways to connect, easier-to-find photos, and support for Apple Intelligence.
Do more using Mac with other Apple devices. Make calls and send texts, use iPhone as a webcam, hand off files, and automatically unlock your Mac.
iPadOS 18 brings new ways to work with Apple Pencil, new experiences in apps, deeper customization options, and support for Apple Intelligence.
Apple Vision Pro is Apple’s first spatial computer. It seamlessly blends digital content with your physical space using revolutionary technology.
AirPods Pro 2 — Pro-level Active Noise Cancellation, Adaptive Audio, Transparency, Personalized Spatial Audio, and a total hearing health experience.
MainStage is the live-performance companion app for Logic Pro that lets you sound as great on stage as you do in the studio.
Shopping on the Apple Site is better when you have an Apple account. Learn how to create your Apple ID, how to manage your account and much more.
Find out about financing, payment methods, refunds, promotions, rebates, coupons, VAT and invoicing with the payments help section.
Find out how to review your Apple Store shopping experience, why we recommend enabling cookies, and why your online transaction with Apple is safe.
Find out what your order status message means, view or change your current orders, and find out what you can do on the self service website.
Find out how you can return or exchange an item, what to do if your invoice is not with your order, and much more.
Find out more about a variety of services that make apple.com the ideal place for you to purchase items to give as gifts to family and friends.
Apple cares about protecting your personal information. Learn more about our commitment to protecting your privacy and about our corporate policies.
Shopping on the Apple Site lets you take advantage of exclusive features such as iPod engraving, Mac customisation and certified refurbished products.
Mac is reshaping healthcare, by enhancing clinician productivity while safeguarding sensitive patient data through its robust security features.
MainStage features an incredibly deep Sound Library, virtual instruments, amazing effects, and a massive collection of plug-ins and sounds.
iPhone 16 Pro and iPhone 16 Pro Max. Durable titanium design. Camera Control. 4K 120 fps Dolby Vision. A18 Pro chip. And built for Apple Intelligence.
Maps is packed with smart features that make getting to and getting the most out of your destination fast and easy.
Apple unveiled Apple Watch Series 10, featuring a refined design and bringing new capabilities to the world’s most popular watch.
https://www.apple.com/hk/en/newsroom/2024/09/introducing-apple-watch-series-10/
Apple Watch Series 10. Our thinnest watch with our biggest display. Health insights including sleep apnea notifications. Our fastest-charging watch.
Move. Exercise. Stand. Close the three Activity rings on your Apple Watch every day to live a healthier life.
Logic Pro features an incredibly deep Sound Library, virtual instruments, amazing effects, and a massive collection of plug-ins and sounds.
Apple Watch Ultra 2. A new black titanium case. The most accurate GPS in a sports watch. And connectivity, health, and safety features for every day.
iPad Air features an 11- or all-new 13-inch Liquid Retina display, M2 chip, landscape front camera, Wi-Fi 6E, and support for Apple Pencil Pro.