Apple today announced the redesigned 11-inch and all-new 13-inch iPad Air, supercharged by the M2 chip.
Powerful. Beautiful. Durable. Check out the new iPhone 15 Pro, iPhone 15 Pro Max, iPhone 15, and iPhone 15 Plus.
Apple Podcasts features millions of shows, personalized recommendations, access to subscriber-only content, and controls to customize your listening.
Safari is the world’s fastest browser. Enjoy more third-party extensions, powerful privacy protections, and industry-leading battery life.
The most powerful Mac laptops and desktops ever. Supercharged by Apple silicon. MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
watchOS 10 delivers redesigned apps for more information at a glance. Advanced cycling metrics, insights for mental and vision health and more.
AirPlay effortlessly streams your music, videos, photos, podcasts, and games from many Apple devices to speakers in multiple rooms or to your TV.
Introducing Apple Watch Ultra 2. Rugged and capable, with the brightest Apple display, carbon neutral case and band combinations, and new band colors.
iPad Pro features the M4 chip, 11-inch or 13-inch Ultra Retina XDR display, Wi-Fi 6E, 5G, and support for Apple Pencil Pro.
Meet Dezmond Blair, Elena Galluzzo, and Jawaher Shaman, three winners of Apple’s 2024 Swift Student Challenge.
If you have a speech disability or prefer to connect without using your voice, these built-in features give you more ways to communicate, your way.
The Health app makes it easy to access your important health information with new insights in mental and vision health.
Attach AirTag to everyday items, like your keys or a backpack, to easily keep track of them in the Find My app.
Motion is a powerful motion graphics tool that makes it easy to create 2D, 3D, and 360° titles, fluid transitions, and realistic effects in real time.
The latest macOS offers the world’s best way to play — and add to — your collection of music, movies, TV shows, podcasts, and more.
Get them an Apple Store Gift Card so they can get whatever’s on their list. Buy online and send by mail or email.
Pro Display XDR. A new 32-inch Retina 6K display with extreme brightness, contrast, color accuracy, and HDR that transforms the way you work.
Apple Pay now supports Octopus card, delivering a new generation of public transport and retail purchase experiences. Now it’s easier than ever to ride trai...
Apple has developed tools to help guide students with devices and apps in the classroom, and give insight into student progress.
See how Apple products and apps help healthcare providers streamline their work, deliver better care, and conduct medical research.
The latest features, updates, and more in Keynote for iOS, iPadOS, and macOS.
iCloud+ is the seamless and connected iCloud experience you love, with even more storage, privacy, and ways to stay connected with friends and family.
Get HK$200 - HK$2,600 off a new Apple Watch Series 9 when you trade in an Apple Watch. Available with cellular and GPS connectivity. Buy at apple.com.
Get HK$200 - HK$2,600 off a new Apple Watch Hermès when you trade in an Apple Watch. 41mm or 45mm Stainless steel case, available with cellular + GPS.
Get HK$200 - HK$2,600 off a new Apple Watch SE when you trade in an Apple Watch. Available with cellular and GPS connectivity. Buy at apple.com.
Get HK$200 - HK$2,600 off a new Apple Watch Ultra 2 when you trade in an Apple Watch. 49mm Titanium case and cellular connectivity. Buy at apple.com.
Shopping on the Apple Site lets you take advantage of exclusive features such as iPod engraving, Mac customisation and certified refurbished products.
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Shopping on the Apple Site is better when you have an Apple account. Learn how to create your Apple ID, how to manage your account and much more.
Find out more about a variety of services that make apple.com the ideal place for you to purchase items to give as gifts to family and friends.