iPhone 17 Pro. Exceptional performance. New Center Stage front camera. Ultimate pro camera system. Breakthrough battery life. A19 Pro chip.
Get HK$1,500–HK$6,050 in credit towards any iPhone 17 Pro or iPhone 17 Pro Max when you trade in iPhone 13 or higher. Buy now with free shipping.
View all technical specifications for iPhone 17 Pro and iPhone 17 Pro Max.
It’s quick and easy to switch from Android to iPhone. Trade in your smartphone for credit. And transfer your stuff with a few taps.
Compare features and technical specifications for iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, iPhone 17, iPhone 17e, and many more.
iOS 27 with all-new Siri AI powered by Apple Intelligence and new features for a more responsive, delightful experience.
Apple Pay now supports Octopus card, delivering a new generation of public transport and retail purchase experiences. Now it’s easier than ever to ride trai...
View our product recycler guides to see how we maximize recovery of resources.
, and iPhone 13 Pro Max units and software, subscribed to LTE and 5G carrier networks. Video playback consisted of a repeated 2-hour 23-minute movie purchas...
With CarPlay, get directions, play music, and more on your car’s built-in display. And use digital car keys to unlock and start your car with iPhone.
Apple 2030 is our plan to cut emissions with recycled materials, renewable energy, lower-carbon transport, and balancing the rest with carbon credits.
Use the sitemap to find your way around apple.com. Learn about and shop our products including the iPhone, Mac, iPad, Apple Watch, and more.
Easily locate your Apple devices, items with an AirTag, compatible third-party products, and friends and family — all with the Find My app.
Next-generation Apple Intelligence and Siri AI bring helpful features to iOS 27, iPadOS 27, macOS Golden Gate, watchOS 27, and visionOS 27.
Compare the Mac Studio models with other Mac desktops and laptops. And find the one that’s perfect for your life, your work, and your budget.
Compare the MacBook Pro models with other Mac laptops and desktops. And find the one that’s perfect for your life, your work, and your budget.
See what makes each Mac laptop and desktop different. And find the one that’s perfect for your life, your work, and your budget.
Compare the Mac mini models with other Mac desktops and laptops. And find the one that’s perfect for your life, your work, and your budget.
Compare the MacBook Air models with other Mac laptops and desktops. And find the one that’s perfect for your life, your work, and your budget.
Compare the MacBook Neo model with other Mac laptops and desktops. And find the one that’s perfect for your life, your work, and your budget.
Compare the iMac models with other Mac desktops and laptops. And find the one that’s perfect for your life, your work, and your budget.
View all technical specifications for the 27-inch 5K Retina Studio Display XDR.
The thinnest iPhone ever. With the power of the A19 Pro chip inside. The new Center Stage front camera. And Ceramic Shield front and back.
Apple Magic Keyboard, Magic Mouse 2, Magic Trackpad 2. Redesigned to be fully rechargeable and even more of a joy to use.
Compare features for AirPods Pro 3, AirPods 4, AirPods 4 with Active Noise Cancellation, and AirPods Max 2.
Compare features for AirPods Pro 3, AirPods 4, AirPods 4 with Active Noise Cancellation, and AirPods Max 2.
Compare features for AirPods Pro 3, AirPods 4, AirPods 4 with Active Noise Cancellation, and AirPods Max 2.
Compare features for AirPods Pro 3, AirPods 4, AirPods 4 with Active Noise Cancellation, and AirPods Max 2.
Apple today introduced power-packed updates to Apple Creator Studio, a groundbreaking collection of creative apps.
Apple Watch Ultra 3 is the ultimate sports and adventure watch with a 49mm titanium case and built-in GPS + Cellular.