iPhone 17. Center Stage front camera. Latest-generation Ceramic Shield. 6.3-inch ProMotion display. A19 chip. Five gorgeous colors.
The thinnest iPhone ever. With the power of the A19 Pro chip inside. The new Center Stage front camera. And Ceramic Shield front and back.
Buy iPhone accessories from Apple, including iPhone cases, Lightning adapters, docks, headphones, speakers and more.
iPhone 17 Pro. Exceptional performance. New Center Stage front camera. Ultimate pro camera system. Breakthrough battery life. A19 Pro chip.
Compare features and technical specifications for iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, iPhone 17, iPhone 16, iPhone 16e and many more.
Apple 2030 is our plan to bring our net emissions to zero through recycled materials, renewable electricity, and lower-carbon transportation.
Apple today announced the grand reopening of Apple Ginza on Friday, September 26, located in the vibrant Ginza district.
Get HK$200 – HK$2,100 off a new Apple Watch Ultra 3 when you trade in an Apple Watch. Buy now at apple.com.
Get HK$200 – HK$2,100 off a new Apple Watch Series 11 when you trade in an Apple Watch. Buy now at apple.com.
Compare specs for the latest Apple Watch models: Apple Watch Ultra 2, Apple Watch Series 10, and Apple Watch SE.
Get HK$1,500–HK$6,050 in credit towards any iPhone 17 Pro or iPhone 17 Pro Max when you trade in iPhone 13 or higher. Buy now with free shipping.
Get HK$200 – HK$2,100 off a new Apple Watch SE 3 when you trade in an Apple Watch. Buy now at apple.com.
Use the sitemap to find your way around apple.com. Learn about and shop our products including the iPhone, Mac, iPad, Apple Watch, and more.
The ultimate over-ear personal listening experience — in five fresh colors and fast charging with USB-C.
Compare features for AirPods Pro 3, AirPods 4, AirPods 4 with Active Noise Cancellation, and AirPods Max.
Compare features for AirPods Pro 3, AirPods 4, AirPods 4 with Active Noise Cancellation, and AirPods Max.
Compare features for AirPods Pro 3, AirPods 4, AirPods 4 with Active Noise Cancellation, and AirPods Max.
Compare features for AirPods Pro 3, AirPods 4, AirPods 4 with Active Noise Cancellation, and AirPods Max.
Get HK$1,500–HK$6,050 in credit towards any iPhone 17 when you trade in iPhone 13 or higher. Buy now with free shipping.
Get HK$250 - HK$6,050 off a new iPhone Air when you trade in an iPhone SE (2nd generation) or newer. Buy now with free shipping.
Apple Watch Ultra 3 is the ultimate sports and adventure watch with a 49mm titanium case and built-in GPS + Cellular.
Get HK$200–HK$5,500 off a new iPad (A16) when you trade in with Apple. Get custom engraving for free, only at Apple. Free delivery and returns.
iPad has an all-screen Liquid Retina display, the A16 chip and four color options. And it supports the Magic Keyboard Folio.
Get HK$200 - HK$5,500 off the new iPad mini when you trade in an iPad 6 or newer. And get free delivery or in-store pickup. Buy now at apple.com.
Get HK$200 - HK$5,500 off a new iPad Air when you trade in with Apple. Get custom engraving for free, only at Apple. Free delivery and returns.
Enjoy peace of mind for one or all of your products with easy priority support and fast repairs for accidental damage.
Apple empowers your health with intuitive features backed by science. Get helpful insights. Every health feature is designed to protect your privacy.
Explore built-in accessibility features to help you create, connect, and do what you love, your way.
With the release of iOS 26, iPadOS 26, macOS Tahoe 26, tvOS 26, visionOS 26, and watchOS 26, Apple is enhancing its services with powerful new features.
Apple today previewed watchOS 26, offering a beautiful new look and even more intelligence for a more personalized experience.