iPhone 17 Pro. Exceptional performance. New Center Stage front camera. Ultimate pro camera system. Breakthrough battery life. A19 Pro chip.
View all technical specifications for iPhone 17 Pro and iPhone 17 Pro Max.
Get HK$1,500–HK$6,050 in credit towards any iPhone 17 Pro or iPhone 17 Pro Max when you trade in iPhone 13 or higher. Buy now with free shipping.
Compare features and technical specifications for iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, iPhone 17, iPhone 16, iPhone 16e and many more.
Apple 2030 is our plan to bring our net emissions to zero through recycled materials, renewable electricity, and lower-carbon transportation.
Apple celebrated the grand reopening of Apple Ginza on Friday, September 26, in Tokyo’s vibrant Ginza district.
Apple Pay now supports Octopus card, delivering a new generation of public transport and retail purchase experiences. Now it’s easier than ever to ride trai...
View our product recycler guides to see how we maximize recovery of resources.
Apple today announced the grand reopening of Apple Ginza on Friday, September 26, located in the vibrant Ginza district.
iPhone 17. Center Stage front camera. Latest-generation Ceramic Shield. 6.3-inch ProMotion display. A19 chip. Five gorgeous colors.
The thinnest iPhone ever. With the power of the A19 Pro chip inside. The new Center Stage front camera. And Ceramic Shield front and back.
The ultimate over-ear personal listening experience — in five fresh colors and fast charging with USB-C.
Enjoy peace of mind for one or all of your products with easy priority support and fast repairs for accidental damage.
Buy iPhone accessories from Apple, including iPhone cases, Lightning adapters, docks, headphones, speakers and more.
Explore the next generation of iPhone — iPhone 17 Pro, iPhone 17, iPhone Air. Plus, AirPods Pro 3 and additions to the Apple Watch family.
Designed for Apple Intelligence. Discover iPhone 17 Pro, iPhone Air, and iPhone 17, along with iPhone 16 and iPhone 16e.
Compare features for AirPods Pro 3, AirPods 4, AirPods 4 with Active Noise Cancellation, and AirPods Max.
Compare features for AirPods Pro 3, AirPods 4, AirPods 4 with Active Noise Cancellation, and AirPods Max.
Compare features for AirPods Pro 3, AirPods 4, AirPods 4 with Active Noise Cancellation, and AirPods Max.
Compare features for AirPods Pro 3, AirPods 4, AirPods 4 with Active Noise Cancellation, and AirPods Max.
View all technical specifications for AirPods Max.
Apple Magic Keyboard, Magic Mouse 2, Magic Trackpad 2. Redesigned to be fully rechargeable and even more of a joy to use.
Use the sitemap to find your way around apple.com. Learn about and shop our products including the iPhone, Mac, iPad, Apple Watch, and more.
Apple Watch Ultra 3 is the ultimate sports and adventure watch with a 49mm titanium case and built-in GPS + Cellular.
Get HK$200 – HK$2,100 off a new Apple Watch Ultra 3 when you trade in an Apple Watch. Buy now at apple.com.
Get HK$200 – HK$2,100 off a new Apple Watch Series 11 when you trade in an Apple Watch. Buy now at apple.com.
The most powerful Mac laptops and desktops ever. Supercharged by Apple silicon. MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
Compare specs for the latest Apple Watch models: Apple Watch Ultra 2, Apple Watch Series 10, and Apple Watch SE.
MacBook Air laptop with the superfast M4 chip. Built for Apple Intelligence. Lightweight, with all-day battery life. Now in a new Sky Blue color.
See all technical specifications for the 13- and 15-inch MacBook Air with M4 chip.