iPhone 18 Pro. Total AI powerhouse. 48MP Main camera with variable aperture. Big leap in battery life. Next-generation vapor chamber. A20 Pro chip.

https://www.apple.com/hk/en/iphone-18-pro/

Compare specs for the latest Apple Watch models: Apple Watch Ultra 4, Apple Watch Series 12, and Apple Watch SE 3.

https://www.apple.com/hk/en/watch/compare/

Get the new iPhone 18 Pro or iPhone 18 Pro Max from Apple. Shop online with free shipping.

https://www.apple.com/hk/shop/buy-iphone/iphone-18-pro

Compare features and technical specifications for iPhone Duo, iPhone 18 Pro, iPhone Air, iPhone 17, iPhone 17e, and many more.

https://www.apple.com/hk/en/iphone/compare/

Get HK$1,500–HK$6,050 in credit towards any iPhone Air when you trade in iPhone 13 or higher. Buy now with free shipping.

https://www.apple.com/hk/shop/buy-iphone/iphone-air

View all technical specifications for AirPods Max 2.

https://www.apple.com/hk/en/airpods-max/specs/

iPad Pro features the M5 chip with Apple Intelligence, all-day battery life, 11-inch or 13-inch display, Wi-Fi 7, 5G, and Apple Pencil Pro support.

https://www.apple.com/hk/en/ipad-pro/

Get HK$250 - HK$8,750 off a new iPhone 17e when you trade in an iPhone SE (2nd generation) or newer. Buy now with free shipping.

https://www.apple.com/hk/shop/buy-iphone/iphone-17e

Get HK$1,500–HK$6,050 in credit towards any iPhone 17 when you trade in iPhone 13 or higher. Buy now with free shipping.

https://www.apple.com/hk/shop/buy-iphone/iphone-17

Get HK$250–HK$7,450 off a new iPad Pro when you trade in with Apple. Get custom engraving for free, only at Apple. Free delivery and returns.

https://www.apple.com/hk/shop/buy-ipad/ipad-pro

View all technical specifications for iPhone 18 Pro and iPhone 18 Pro Max.

https://www.apple.com/hk/en/iphone-18-pro/specs/

AirPods 5. Active Noise Cancellation for an immersive experience. Redesigned acoustic architecture for richer sound. Hands-free access to Siri AI.

https://www.apple.com/hk/en/airpods-5/

Find the best MacBook Pro for you with the M5, M5 Pro, or M5 Max chip. Built for AI. Up to 24 hours of battery life. Liquid Retina XDR display.

https://www.apple.com/hk/en/macbook-pro/

See all the technical specifications for the 14- and 16-inch MacBook Pro with the M5, M5 Pro, and M5 Max chips.

https://www.apple.com/hk/en/macbook-pro/specs/

Compare features for AirPods Pro 3, AirPods 5, AirPods 5 with Wireless Charging Case, and AirPods Max 2.

https://www.apple.com/hk/en/airpods-pro/compare/

Compare features for AirPods Pro 3, AirPods 5, AirPods 5 with Wireless Charging Case, and AirPods Max 2.

https://www.apple.com/hk/en/airpods/compare/

Compare features for AirPods Pro 3, AirPods 5, AirPods 5 with Wireless Charging Case, and AirPods Max 2.

https://www.apple.com/hk/en/airpods-5/compare/

Compare features for AirPods Pro 3, AirPods 5, AirPods 5 with Wireless Charging Case, and AirPods Max 2.

https://www.apple.com/hk/en/airpods-max/compare/

See full technical specifications for iPad Pro — resolution, size, weight, battery life, and storage capacity — for Wi-Fi and Wi-Fi + Cellular models.

https://www.apple.com/hk/en/ipad-pro/specs/

Get an iPhone 16 from Apple. Shop online with free shipping.

https://www.apple.com/hk/shop/buy-iphone/iphone-16

The thinnest iPhone ever. With the power of the A19 Pro chip inside. The new Center Stage front camera. And Ceramic Shield front and back.

https://www.apple.com/hk/en/iphone-air/

View all technical specifications for iPhone 17.

https://www.apple.com/hk/en/iphone-17/specs/

Apple Watch Ultra 4 is the ultimate running watch, with longer battery life, advanced health and fitness tracking, and Siri AI and audio intelligence.

https://www.apple.com/hk/en/apple-watch-ultra-4/

27-inch 5K Retina XDR display. Mini-LED backlight. 2000 nits HDR. P3 + Adobe RGB. 120Hz and Adaptive Sync. Thunderbolt 5. Perfect for pros.

https://www.apple.com/hk/en/studio-display-xdr/

iPhone 17. Center Stage front camera. Latest-generation Ceramic Shield. 6.3-inch ProMotion display. A19 chip. Five gorgeous colors.

https://www.apple.com/hk/en/iphone-17/

View all technical specifications for iPhone Air.

https://www.apple.com/hk/en/iphone-air/specs/

Apple today introduced Apple Watch Series 12, engineered to deliver the most accurate heart rate sensing in a wearable.

https://www.apple.com/hk/en/newsroom/2026/09/introducing-apple-watch-series-12-with-the-all-new-health-sensing-system/

Apple today introduced Apple Watch Ultra 4, the ultimate sports and adventure watch, now with new health, fitness, and audio intelligence capabilities.

https://www.apple.com/hk/en/newsroom/2026/09/apple-unveils-apple-watch-ultra-4/

AirPods Pro 3 — The world’s best in-ear Active Noise Cancellation, heart rate sensing during workouts, and an improved hearing health experience.

https://www.apple.com/hk/en/airpods-pro/

View all technical specifications for iPhone 17e.

https://www.apple.com/hk/en/iphone-17e/specs/