The App Store gives developers a safe and trusted platform to build, market, and distribute their apps and grow their business around the world.

https://www.apple.com/hk/en/app-store/developing-for-the-app-store/

The App Store gives people around the world a safe and trusted place to discover apps that meet our high standards for privacy, security, and content.

https://www.apple.com/hk/en/app-store/

The new Home app is secure and simple to set up, and it unlocks the full potential of your smart home.

https://www.apple.com/hk/en/home-app/

Every Apple device includes powerful, intuitive apps to help you create, connect, and get things done on Mac, iPad, iPhone, and more.

https://www.apple.com/hk/en/apps/

The Apple TV app features Apple TV+ and new Release movies.

https://www.apple.com/hk/en/apple-tv-app/

Over 50 brands worldwide offer products that are compatible with HomeKit and your Apple devices — with more and more on the way.

https://www.apple.com/hk/en/home-app/accessories/

Tap into curricula and resources to help students transform their ideas into apps, whether they’re new to code or already pro developers.

https://www.apple.com/hk/en/education/higher-education/app-development/

Discover why Alexander Reinicke uses Apple technology to create innovative apps that make positive impact.

https://www.apple.com/hk/en/education/college-students/success-stories/reinicke/

Learn how Jia Chen Yee uses Apple developer tools to turn his problem-solving ideas into dynamic, creative apps.

https://www.apple.com/hk/en/education/college-students/success-stories/yee/

Learn how computer science and engineering student Phoom has found a rhythm in creating apps using Swift on Mac.

https://www.apple.com/hk/en/education/college-students/success-stories/chuenchompoo/

At WWDC25, Apple unveiled Apple Games, an all-new destination for players to jump back into the games they love and have more fun with friends.

https://www.apple.com/hk/en/newsroom/2025/06/introducing-the-apple-games-app-a-personalized-home-for-games/

The global App Store facilitated $1.3 trillion in developer billings and sales in 2024.

https://www.apple.com/hk/en/newsroom/2025/06/global-app-store-helps-developers-reach-new-heights/

In the last five years, the App Store has protected users by preventing over $9 billion in fraudulent transactions, including over $2 billion in 2024.

https://www.apple.com/hk/en/newsroom/2025/05/the-app-store-prevented-more-than-9-billion-usd-in-fraudulent-transactions/

Learn how Dr. Sharon Walsh at the University of Kentucky is using Apple technology to advance the treatment of opioid use disorder and global health.

https://www.apple.com/hk/en/education/higher-education/success-stories/sharon-walsh/

Learn how leading faculty and staff at higher education institutions are using Apple technology to power advancements across every field.

https://www.apple.com/hk/en/education/higher-education/success-stories/

See how Corpus Christi College in Perth, Australia is using iPad and Everyone Can Create to integrate creativity and prepare students for the future.

https://www.apple.com/hk/en/education/k12/success-stories/corpus-christi/

Review a comprehensive list of features and specifications for Logic Pro.

https://www.apple.com/hk/en/logic-pro/specs/

Logic Pro is a complete professional recording studio on the Mac. And it has everything musicians need to go from first note to final master.

https://www.apple.com/hk/en/logic-pro/

Easily locate your Apple devices, items with an AirTag, compatible third-party products, and friends and family — all with the Find My app.

https://www.apple.com/hk/en/icloud/find-my/

More answers to your questions about Apple and the environment.

https://www.apple.com/hk/en/environment/answers/

See how students and future leaders at the Shanghai Business school use Swift and Xcode on Mac to build iOS apps that solve real-world problems.

https://www.apple.com/hk/en/education/higher-education/success-stories/shanghai-business-school/

Apple’s app development curriculum makes it easy for anyone to teach and learn code. Discover free resources and lessons for developing apps in Swift.

https://www.apple.com/hk/en/education/k12/learn-to-code/

Swift Playgrounds is an iPad and Mac app that teaches you to write Swift code in a fun, interactive way. Learn the code developers use to build apps.

https://www.apple.com/hk/en/swift/playgrounds/

Apple previewed a new software design, crafted with Liquid Glass, that makes apps and system experiences more expressive and delightful.

https://www.apple.com/hk/en/newsroom/2025/06/apple-introduces-a-delightful-and-elegant-new-software-design/

Apple announced new technologies and enhancements to its developer tools to help developers create more beautiful, intelligent, and engaging apps.

https://www.apple.com/hk/en/newsroom/2025/06/apple-supercharges-its-tools-and-technologies-for-developers/

Privacy labels inform you of app privacy practices so you can make better choices. See how apps from Apple handle your data.

https://www.apple.com/hk/en/privacy/labels/

Apple products, including Apple Intelligence, are designed to protect your privacy, because privacy is a fundamental human right.

https://www.apple.com/hk/en/privacy/features/

Apple has developed tools to help guide students with devices and apps in the classroom, and give insight into student progress.

https://www.apple.com/hk/en/education/k12/teaching-tools/

Swift. A powerful open language that lets everyone build amazing apps. Swift is a robust and intuitive programming language created by Apple for building ap...

https://www.apple.com/hk/en/swift/

Phil Schiller is an Apple Fellow, responsible for leading the App Store and Apple Events.

https://www.apple.com/hk/en/leadership/phil-schiller/