Compare features and technical specifications for iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16, iPhone 16 Plus, iPhone 16e and many more.
Buy iPad accessories. Get the most from your iPad with cases, covers, Beats headphones, Bluetooth keyboards and more.
iPhone 16 and iPhone 16 Plus. Camera Control. 48MP Fusion camera. Five vibrant colours. A18 chip.
View our product recycler guides to see how we maximise recovery of resources.
Browse and purchase iPhone accessories to enhance your iPhone experience. Protect your iPhone with snug-fitting cases and armbands. Talk and listen easily w...
Compare features for AirPods Pro 2, AirPods 4, AirPods 4 with Active Noise Cancellation and AirPods Max.
Compare features for AirPods Pro 2, AirPods 4, AirPods 4 with Active Noise Cancellation and AirPods Max.
Compare features for AirPods Pro 2, AirPods 4, AirPods 4 with Active Noise Cancellation and AirPods Max.
Compare features for AirPods Pro 2, AirPods 4, AirPods 4 with Active Noise Cancellation and AirPods Max.
View all technical specifications for iPhone 16 and iPhone 16 Plus.
View all technical specifications for iPhone 15 and iPhone 15 Plus.
Apple 2030 is our plan to bring our net emissions to zero through recycled and renewable materials, clean electricity and lower-carbon shipping.
See all the technical specifications for the 14- and 16‑inch MacBook Pro with the M4, M4 Pro and M4 Max chips.
See all technical specifications for the 13- and 15-inch MacBook Air with M4 chip.
Augmented reality on iOS and iPadOS transforms how you work, learn, play, and connect with the world around you. And this is just the beginning.
iOS 26 for iPhone with a new design, more helpful Apple Intelligence, polls and backgrounds in Messages, and features that make every day effortless.
iOS 18 brings deeper customisation, new ways to connect and easier-to-find photos.
Compare specs for the latest Apple Watch models: Apple Watch Ultra 2, Apple Watch Series 10 and Apple Watch SE.
MacBook Air laptop with the superfast M4 chip. Built for Apple Intelligence. Lightweight, with all-day battery life. Now in a new Sky Blue colour.
Apple Watch Series 10. Our thinnest watch with our biggest display. Health insights including sleep apnoea notifications. Our fastest-charging watch.
Apple Magic Keyboard, Magic Mouse 2, Magic Trackpad 2. Redesigned to be fully rechargeable and even more of a joy to use.
View all technical specifications for iPhone 16 Pro and iPhone 16 Pro Max.
iPhone 16 Pro and iPhone 16 Pro Max. Durable titanium design. Camera Control. 4K 120 fps Dolby Vision. A18 Pro chip.
View all technical specifications for AirPods Pro 2.
AirPods Pro 2 — Pro‑level Active Noise Cancellation, Adaptive Audio, Transparency, Personalised Spatial Audio and a total hearing health experience.
Designed for Apple Intelligence. Discover the iPhone 16e along with iPhone 16 Pro, iPhone 16 and iPhone 15.
View all technical specifications for Apple Watch Series 10.
Use the site map to find your way around apple.com. Learn about and shop our products including the iPhone, Mac, iPad, Apple Watch and more.
Get €30 – €280 off a new Apple Watch Series 10 when you trade in an Apple Watch. Buy now at apple.com.
MacBook Pro laptop with M4, M4 Pro and M4 Max chips. Built for Apple Intelligence. Up to 24 hours of battery life. Liquid Retina XDR display.