Augmented reality on iOS and iPadOS transforms how you work, learn, play, and connect with the world around you. And this is just the beginning.
iOS 26 for iPhone with a new design, more helpful Apple Intelligence, polls and backgrounds in Messages, and features that make every day effortless.
View all technical specifications for iPad (A16).
The new, smaller Mac mini with M4 and M4 Pro chips. Built for Apple Intelligence. Now with front and back ports.
View all technical specifications for iPhone 16e.
The new Mac Pro with M2 Ultra combines our most powerful Apple silicon yet with PCIe expansion for the ultimate in workstation-class performance.
View all technical specifications for iPad mini.
Apple today introduced the new iPad Pro with M5, delivering a huge boost in performance and taking the next big leap in AI for iPad.
See all the technical specifications for Mac mini with the M4 or M4 Pro chip.
MacBook Air laptop with the superfast M4 chip. Built for Apple Intelligence. Lightweight, with all-day battery life. Now in a new Sky Blue colour.
Get €30–€600 off a new all-screen iPad when you trade in with Apple. Available in four gorgeous colours. Buy now at apple.com.
Get €30 - €600 off the new iPad mini when you trade in an {lowTradeModel} or newer. And get free delivery or in-store pickup. Buy now at apple.com.
See all the technical specifications for iMac with the M4 chip and 24-inch display.
Apple Intelligence is personal intelligence for the things you do every day. Deeply integrated into iPhone, iPad and Mac with groundbreaking privacy.
Get €30 - €600 off a new 11-inch or 13-inch iPad Air when you trade in with Apple. Available in four bold colours. Buy now at apple.com.
Get €40–€600 off a new iPhone 16 or iPhone 16 Plus when you trade in an iPhone XR or newer. Buy now with free shipping.
Designed for Apple Intelligence. Discover iPhone 17 Pro, iPhone Air and iPhone 17, along with iPhone 16 and iPhone 16e.
View all technical specifications for iPhone 16 and iPhone 16 Plus.
Get free shipping on a new Mac Studio desktop with M4 Max or M3 Ultra. Select a model or customise your own.
MacBook Pro laptop with M5, M4 Pro and M4 Max chips. Built for AI and Apple Intelligence. Up to 24 hours of battery life. Liquid Retina XDR display.
View all technical specifications for AirPods Max.
Apple Magic Keyboard, Magic Mouse 2, Magic Trackpad 2. Redesigned to be fully rechargeable and even more of a joy to use.
Enjoy easy support, fast repairs for accidental damage and peace of mind with theft and loss coverage — for one or all your products.
The most powerful Mac laptops and desktops ever. Supercharged by Apple silicon. MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio and Mac Pro.
The ultimate over-ear personal listening experience — in five fresh colours and fast charging with USB-C.
Mac lets you work, play and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.