PRESS RELEASE 27 April 2011

White iPhone Arrives Tomorrow

CUPERTINO, California — 27 April 2011 — Apple today announced that the white iPhone 4 will be available beginning tomorrow. White iPhone 4 models will be available from Apple’s online store (www.apple.com/ie/) and select Apple Authorised Resellers.
“The white iPhone 4 has finally arrived and it’s beautiful”, said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “We appreciate everyone who has waited patiently while we’ve worked to get every detail right”.
iPhone 4 is the most innovative phone in the world, featuring Apple’s stunning Retina display, the highest resolution display ever built into a phone resulting in super crisp text, images and video, and FaceTime, which makes video calling a reality.
Pricing & Availability
White models of iPhone 4 will be available in Austria, Australia, Belgium, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Macau, Netherlands, New Zealand, Norway, Singapore, South Korea, Spain, Switzerland, Sweden, Taiwan, Thailand, UK and the US, beginning Thursday 28 April and in many more countries around the world soon. Pricing and availability details will be available at launch at www.apple.com/ie/ and www.apple.com/ie/iphone/buy/.
Press Contact:
Bethan Lloyd
Apple
bethan@apple.com
+44 20 7184 1095
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