Get 3 months of Apple Fitness+ when you buy any Apple Watch.1Shop Apple Watch

Apple Watch

Explore the lineup.

  • Apple Watch Series 11

    • Space Grey
    • Silver
    • Rose Gold
    • Jet Black
    • Natural
    • Gold
    • Slate

    The ultimate way to
    watch your health.

  • Apple Watch SE 3

    • Midnight
    • Starlight

    Essential health features
    at a great price.

  • Apple Watch Ultra 3

    • Natural
    • Black

    The ultimate sports
    and adventure watch.

Why Apple is the best place to buy Apple Watch.

  • Apple Trade In

    Save with Apple Trade In.

    Get credit towards your next Apple Watch when you trade in an eligible device.2

    Apple Watch, silver colour, right side exterior, side button, microphone hole, Digital Crown

  • Delivery and Pickup

    Fast, free delivery.

    Free delivery to your doorstep.

    White Apple bag, grey rope handles, grey Apple logo centred

  • Personal Setup

    Get to know your new Apple Watch.

    Learn how to get the most out of your new Apple Watch with a free one‑to‑one Personal Session.

    Apple Watch icons: Smart Stack, health, Digital Crown dial, Workout, cinema mode

  • Apple Store App

    Explore a shopping experience designed around you.

    Use the Apple Store app to get a more personal way to shop.

    Apple Store app

Get to know Apple Watch.

  • Health

    Knows you. Insights and out.

    Heart Rate app, current beats per minute at 68

  • Fitness

    Miles of motivation.

    Runners work out with Apple Watch Series 11.

  • Safety

    Keep help close at hand.

    Map showing SOS waves radiating from the emergency point

  • Apple Watch Ultra 3

    The ultimate sports and adventure watch.

    Three people running on a desert trail track their workout on Apple Watch Ultra 3

  • Connectivity

    The right call for
    staying in touch.

    Apple Watch Series 11, aluminium case, Space Grey colour, incoming call, contact photo, accept and decline call buttons, right side exterior, Digital Crown, Sport Band, neon yellow colour

  • Personalisation

    Make it you-nique.

    Apple Watch Series 11 devices, aluminium case, Space Grey colour and titanium case, natural colour, Snoopy and Photos watch faces, Sport Loop, purple fog colour, Solo Loop, green grey colour

  • Apple Watch + iPhone

    Dynamic duo.

    iPhone 17, right side exterior, lock button, raised camera lenses, Apple Watch Series 11, right side exterior, Digital Crown, microphone, side button

Time for a refresh.

Explore the latest straps in new materials, styles and colours.

Shop Apple Watch straps
Apple Watch straps: Sport Band, neon yellow colour, Braided Solo Loop, turmeric colour, Alpine Loop, anchor blue colour, Sport Loop, purple fog colour, Milanese Loop, natural colour

Made for each other.

  • Combining Apple Watch and iPhone opens up a world of features that make each device better. You can do things like create a custom route with Maps on your iPhone, then download it to your watch to use any time. Or start a cycling workout on your watch and see your metrics automatically appear as a Live Activity on your iPhone.

    iPhone 17, Apple Watch Ultra 3, Workout app with fitness insights open

Apple Watch