Apple Intelligence enables a wide range of system capabilities specialized to help you with your everyday tasks. Features powered by Apple Intelligence can help you rewrite or proofread your emails or notes, summarize your missed messages, edit photos, generate images, get things done with Siri, and more. Apple Intelligence is designed to deliver personal intelligence without Apple collecting your personal data.

To provide a customized experience, Apple Intelligence uses information on your device including across your apps, like your upcoming calendar events and your frequently used apps. Apple Intelligence is designed to identify the data necessary to provide to a generative model in order to best assist you, without requiring access to or storage of the personal data by Apple.

In many cases, Apple Intelligence models run entirely on device so that a task can be completed without data leaving your device. For example, when Priority Notifications determines which notifications have priority over others, that determination is made by an on-device model. There are times, however, when Apple Intelligence needs to leverage a model that requires more computational power than your device can provide on its own. For these tasks, Apple Intelligence may send your request to Private Cloud Compute. Private Cloud Compute is a server-based intelligence system designed to handle more complex requests while protecting your privacy. For example, when you use Image Playground to generate an image, your device will send your description to Private Cloud Compute for a server-based model to create the image.

The data being processed in Private Cloud Compute is not stored or made accessible to Apple. It is processed only to fulfill your request, after which point the results are returned securely to your device and are not retained by Private Cloud Compute.

Features using Apple Intelligence may need up-to-date information to answer your request. For those requests, Apple Intelligence can use Search to go out to the web and get up-to-date information. For example, you may configure Shortcuts to use up-to-date information, or you can ask Siri a question about current events. To configure Shortcuts, go to Shortcuts > Apple Intelligence > Use Model and tap Use Broad World Knowledge. For more information about how Search processes your data, visit www.apple.com/legal/privacy/data/en/siri-suggestions-search.

When Apple Intelligence uses Private Information Retrieval, your device performs a cryptographic protocol that calls the server to fetch data corresponding to a particular query from the hosted database without revealing the query to the server. Apple does not learn the device’s private query or the retrieved result. For example, when Apple Intelligence uses the common phrases users type to create suggested images and Genmoji, your device uses keywords in the common phrases to privately retrieve a pre-generated Genmoji or image matching that query without revealing which query you used to Apple.

When your request is processed on Private Cloud Compute or using Private Information Retrieval, Apple may collect limited information about the request, such as the approximate size of the request and response, which features are used for the request, and how long the request takes to complete. This data does not include any information about the content of your request or the returned result. It is not identifiable or linked to your Apple Account or other data Apple may have from your use of other Apple services.

You can turn on transparency logging for Apple Intelligence on your iOS, iPadOS, or visionOS device to see how your data is processed by going to Settings > Privacy & Security > Apple Intelligence & PCC Report, then selecting a report duration. On Mac, go to System Settings > Privacy & Security > Apple Intelligence & PCC Report, then select a report duration. After requests are made, you can export a file.

This transparency logging will show requests sent off your device and processed by Private Cloud Compute, including requests originating from watchOS. Additionally, if you enable the Apple Intelligence Extensions, it will include requests sent to Apple Intelligence Extensions when used with supported features, like Siri or Image Playground. If Face ID or Touch ID are temporarily disabled on your device, your Apple Intelligence & PCC Report may not reflect recent requests.

If you have chosen to opt in to share Device Analytics with Apple, Apple may use privacy-preserving techniques to collect data about aggregated trends, including about the content processed by Apple Intelligence, in order to improve Apple Intelligence. As a result of these protections, Apple can use this data to understand how to improve Apple Intelligence features without collecting individual user data or content. You can disable the sharing of Device Analytics data at any time on your iOS, iPadOS, or visionOS device by going to Settings > Privacy & Security > Analytics & Improvements, and turning off Share [Device] Analytics. On Mac, go to System Settings > Privacy & Security > Analytics & Improvements, and turn off Share Mac Analytics.

2026-09-14