• iCloud Mail supports several intelligent features, like Categorization and Mail Cleanup.
• Apple processes certain data about your emails, such as email header information, as well as data from Contacts and Calendar, to support these features.
• You can turn off these features in Settings at any time.

iCloud Mail supports intelligence features like Mail Cleanup, which helps you keep your inbox clean and free up storage, such as by deleting old promotions or unsubscribing from mailing lists. In order to power this and other intelligence features, Apple may process information you’ve stored with Apple, such as the content of your Mail, Contacts, or Calendar. This helps provide additional functionality, such as retrieving relevant results for a search query, suggesting a contact by name as you compose a message, or identifying a potential event to add to your calendar. Apple processes only the data necessary to support each feature. You have the ability to turn off these features at any time in Settings.

iCloud Mail also includes features like Categorization, which organizes your email into categories such as Primary, Transactions, Updates, and Promotions. If you access iCloud Mail on iCloud.com, Apple processes certain email metadata, such as senders and email header information, in order to both categorize your emails and generate cleanup recommendations. When accessing your emails in the Mail app on iOS, Categorization processing occurs entirely on-device. You have the ability to change the categorization of an email at any time. You can reset all manual categorizations you may have performed, and you can choose to turn off Mail Categorization on iCloud.com entirely, in Settings.

Applicable Legal Basis for Processing Personal Data

We process your personal data on iCloud.com generally for performance of your contract with Apple, as necessary for providing the service, and to comply with our legal obligations. Where consent is the appropriate legal basis, we seek it in accordance with applicable law.

Retention

Apple retains personal data only for so long as necessary to fulfill the purposes for which it was collected, including as described in this notice and in accordance with Apple’s Privacy Policy, or as required by law. When assessing retention periods, we first carefully examine whether it is necessary to retain the personal data collected and, if retention is required, work to retain the personal data for the shortest legal period permissible under law.

At all times, information collected by Apple will be treated in accordance with Apple’s Privacy Policy, which can be found at www.apple.com/privacy.

2026-09-21