Search & Privacy

Search is designed to protect your information and enable you to choose what you share.

Siri Analyzes How You Use Your Device and Apps to Provide Personalized Suggestions and Better Search Results Using Local, On-Device Processing

Siri uses local, on-device processing to learn how you use your devices and apps in order to personalize your experience. Using information stored on your device, such as your Safari browsing history, emails, messages, and contacts, as well as information contributed by other installed apps, Siri can suggest shortcuts and provide suggestions in searches, Look Up, News, Photos Memories, and more. When you run a Siri-suggested shortcut, you are subject to the third-party app’s terms and conditions and privacy policy.

Personalization Is Synced Across Your Devices with End-to-End Encryption

Siri securely syncs this information among your devices, to make your experience consistent on all of them. This sync is done using end-to-end encryption.

To Make Suggestions and Search Results More Relevant, Some Information Is Sent to Apple and Not Associated with You

In some cases, such as when you use Siri Suggestions in Search, Look Up, or Safari, generalized topics of interest that Siri has learned may be sent to Apple to make your searches more relevant. These topics of interest (for example, cooking or basketball) will help to give you more relevant search results, and we use privacy-friendly techniques to dissociate these topics of interest from you.

In addition to these topics of interest, when you perform a search, your device sends your search queries, suggestions you have selected, and related usage data to Apple to process your request. This information is not associated with you. Search results that show files and content on your device will not be sent.

If you have Location Services on your device turned on, the location of your device will be sent to Apple to provide more relevant suggestions. To provide you with more relevant music and video suggestions, if your device can access music or video subscription services, then information such as the names of the subscription services and types of subscriptions may be sent to Apple. Your account name, number, and password will not be sent to Apple. Location, search queries, your interests, and app usage information sent to Apple will only be used by Apple to make suggestions more relevant and to improve other Apple products and services.

To improve search results, words and phrases collected over time from common searches may be forwarded from Apple to a web search engine.

Search Engine Suggestions in Safari

Safari has a single field for searches and web addresses so you can browse the web from one convenient place. When Search Engine Suggestions are enabled, Safari will ask your selected search engine for suggestions based on what you’ve typed.

Preload Top Hit in Safari

With Preload Top Hit enabled, as soon as Safari determines a Top Hit based on your bookmarks and browsing history, Safari will begin loading the webpage in the background. If you disable this option, the page will load normally.

You Have Choice and Control

If you do not want Siri Suggestions to send your information to Apple, you can turn off Siri Suggestions by going to Settings > Siri & Search. To disable Safari Suggestions, go to Settings > Safari and tap to turn off Safari Suggestions.

You can see and control the full list of features that Siri personalizes and Apps that Siri suggests shortcuts for in Settings > Siri & Search. To stop apps from contributing information to personalize Siri, go to Settings > Siri & Search and tap to turn off “Suggestions in Search” and “Suggestions in Look Up,” and for each app by tapping the app name, then tapping to turn off Show Siri Suggestions. You can also control whether Siri can send you suggestions on the lock screen for each app by going to Settings > Siri & Search and tapping to turn off Suggestions on Lock Screen.

You can disable Location Services for Siri Suggestions by going to Settings > Privacy > Location Services and tapping to turn off Location Services. If you turn off Location Services on your device, your precise location will not be sent to Apple. To deliver relevant suggestions, Apple may use the IP address of your internet connection to approximate your location by matching it to a geographic region.

If you do not want Siri personalization to sync across your devices, you can disable Siri by going to Settings > [your name] > iCloud and tapping to turn off Siri.

At all times, information collected by Apple will be treated in accordance with Apple’s Privacy Policy, which can be found at www.apple.com/privacy

Published Date: February 15, 2022