Products should leave their mark on the world, not the planet.

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iPhone XR

All-screen design. Longest battery life ever in an iPhone.
Fastest performance. Studio-quality photos.

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iPhone XS

Largest Super Retina display. Fastest performance with A12 Bionic. Most secure facial authentication with Face ID.
Breakthrough dual cameras with Depth Control.

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AirPods

Wireless charging.
More magical than ever.
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Apple Watch Series 4

More powerful, more colourful.
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Learn more about Apple TV plus

Original stories from the most creative minds in TV and film.

Original stories from the most creative minds in TV and film.
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Learn more about Apple Arcade

Apple Arcade

Games that redefine games. Coming to the App Store later this year.
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MacBook Air

Lightness strikes again.
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Apple Music

Lose yourself in 50 million songs.
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