Apple Event

Introducing an all-new iPhone line‑up, rebuilt AirPods Pro, three new Apple Watch models and an exciting update to Apple Fitness+.

Video replay of today’s event will be available shortly.

Video replay of today’s event will be available shortly.

Here’s what we announced.

iPhone 14 Pro

Meet Dynamic Island, a magical new way to interact with iPhone. A vital new safety feature designed to save lives. An innovative 48MP camera for mind‑blowing detail. All powered by the ultimate smartphone chip.

iPhone 14

Say hello to iPhone 14 and the new, supersized iPhone 14 Plus. With awesome all‑day battery life. A vital new safety feature designed to save lives. And even more spectacular low‑light shots.

AirPods Pro

Re‑engineered for even richer audio. Next‑level 

Active Noise Cancellation and Adaptive Transparency. Personalised Spatial Audio. And 6 hours of battery life from a single charge.

Apple Watch Ultra

Introducing the most rugged and capable Apple Watch ever. Made to withstand extreme conditions. Designed for athletes of all kinds, with specialised straps for endurance training, outdoor adventures and water sports.

Apple Watch Series 8

The future of health leaps further ahead. With temperature sensing for advanced cycle tracking. Crash Detection for help in an emergency. And new ways to train in the enhanced Workout app.

Apple Watch SE

Now with more capability and an even lower price. Stylish new case colours. Powerful sensors for insights about your health and fitness. Innovations for safety. And a new dual‑core processor for faster performance.

Apple Fitness+

Now all you need is iPhone to subscribe and access the largest collection of 4K Ultra HD fitness and wellness content in the world. Stay motivated with onscreen coaching, timers and trainer callouts as you work out. Available later this year for all iPhone users.