Apple Watch

New

Apple Watch Series 7

Full screen ahead.

Apple Watch SE

Heavy on features.
Light on the pocket.

Which Apple Watch
is right for you?

  • New

    Apple Watch
    Series 7

    Buy
    • 45mm or 41mm

      Swimproof1

      Most crack resistant
      front crystal

      Certified IP6X dust resistant1

    • Always-On Retina display
      Nearly 20 per cent larger than Apple Watch SE

      More than 50 per cent larger
      than Series 3

    • Blood Oxygen app2

    • ECG app3

    • High and low heart
      rate notifications

      Irregular heart
      rhythm notification4

    • Emergency SOS5

      International
      emergency calling6

      Fall detection

    • Mobile connectivity available7

  • Apple Watch

    SE

    Buy
    • 44mm or 40mm

      Swimproof1

       
       

       
       

    • Retina display
      Over 30 per cent larger
      than Series 3

       

       
       

    •  

    •  

    • High and low heart
      rate notifications

      Irregular heart
      rhythm notification4

    • Emergency SOS5

      International
      emergency calling6

      Fall detection

    • Mobile connectivity available7

  • Apple Watch
    Series 3

    Buy
    • 42mm or 38mm

      Swimproof1

       
       

       

    • Retina display


       

    •  

    •  

    • High and low heart
      rate notifications

      Irregular heart
      rhythm notification4

    • Emergency SOS5

       
       

       

    •  

Compare all models Shop Apple Watch

Coming late 2021 Apple Fitness Plus

Get three months free when

you buy an Apple Watch.8

Apple Watch Studio

Any case. Any strap.
Any style you want.

Why Apple Watch

It’s the ultimate device

for a healthy life.

Learn more

watchOS 8

A look inwards. A leap forward.

See what’s new

Apple Watch essentials

Smooth styles
in sharp shades.

Shop the latest straps

Say it in a way
only you can.

Discover new engraving options for AirPods. Mix emoji, text and numbers.

Learn more

Get more out of Apple Watch

Apple One

Bundle four Apple services.
And enjoy more for less.

Apple Music

Over 75 million songs.

Three months on us.

Health app

Now with a healthy dose of updates.

Learn more